Zhangjiakou: Extend the Cultural Tourism Chain Night Economic Inspire Urban Vitality

The client reported (Hebei Taitai Yin Yantao Zhang Long Guo Lichao) entered the summer, and the tourism market in various places quickly heat up. Zhangjiakou City expanded night play, entertainment, shopping and other content, lengthening the cultural tourism chain, injecting new vitality into the construction and economic development of Jingzhang Sports and Cultural Tourism Belt.

The night fell, the lights of the Gate Gate Scenic Area in Qiandou District, Zhangjiakou City were bright and extraordinarily graceful. Touring the castle, watching performances, taste food, the ancient walls and modern consumption are here; listening to cross talk, visiting exhibitions, and delicate forms of fragrant formats make the night economy here colorful. A tourist from Beijing was interviewed by a reporter that he had not seen the Great Wall at night. The Great Wall Stereo Light Show at night is very beautiful, and the various cultural and creative activities launched by the scenic area made the special here. There is a cultural implication.

Wen Qing, deputy director of the Qiaoxi District Commercial Bureau of Zhangjiakou City, said that in order to improve the quality of consumer consumption experience of tourists, the scenic spot launched a series of theme activities such as the Electric Sound Water Pour Section, Mirror Gate Hi Beer Festival, and Guo Chao Show Show Formula, sustainable night economy brand. The commercial department also actively guides scenic spots and merchants to adjust its business structure, expand service projects, deeply integrate the unique cultural heritage of large -scale gate and consumption, create a large -scale IP IP, and promote the economic development of the night.

Combined with the local customs and customs, in -depth tapping cultural characteristics. The industrial cultural theme park and old train pedestrian street in Qiaoye East District, Zhangjiakou City. , Olympic culture, etc., becoming a must -see for tourists from other places to Zhangjiakou. The scenic area combines night scene lighting, sketch design, etc., to carefully create a completely different landscape effect from daytime.

The green space of more than 90,000 square meters of industrial and cultural parks forms "urban green lungs and oxygen bar", which has become a good place for citizens to leisure and cool; pedestrian streets cultivate diverse consumer formats from the aspects of food, travel, purchase, and entertainment. brand. According to statistics, since the summer, the scenic area has received more than 10,000 tourists a day, and the number of tourists in the evening accounted for more than 70 %.

Let the night of Shancheng "pretty", "gather" popularity, consume "fire" and live "happy", Zhangjiakou City revolves to improve a group of night economic characteristics commercial districts, build a group of night economic complexes, build development and development A group of night leisure and entertainment venues, a large number of night mass regional characteristic cultural performances, cultivated a number of county towns at night's economic format, lengthening the cultural tourism chain, promoting the prosperity and development of the city's night consumer market, satisfying the quality of the people, diversified, and diversified Consumption demand for consumption.

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