"Treasure Strange Travel" Rong media operations started!Let's choose "Jiangsu Thirteen Treasures" together

What are the treasures of the town pavilions in Jiangsu? Who is the "Jiangsu Thirteen Treasures" that can represent the temperament of his hometown? Under the guidance of the Jiangsu Provincial Party Committee and Jiangsu Provincial Department of Culture and Tourism, the Zi Niu News and Yangzi Evening News will be launched from August to October 2022 to October 2022 to launch the "treasure travel travel strange tourism "Rong media action.

There are many venues in Jiangsu, and precious cultural relics are like stars. We will set up a voting page on Zi Niu News APP, vote by readers and friends, and combined with experts to select the "Jiangsu Thirteen Treasures" in everyone's mind to endorse 13 cities in Jiangsu. It also linked the cultural tourism and museums under its jurisdiction to recommend the "thirteen treasures" with the meaning of Jiangsu's cultural logo. All localities adopt local recommendations and submission methods. Before August 31, 2022, 10 "Treasures of the Town Hall" selected in the region were submitted to the event organizer.

What kind of "baby" is selected? It can represent the image temperament of a city, with extensive influence and social cognition; with the recognition of experts, there are rich stories behind the cultural relics, rich in historical accumulation and humanistic connotation, and have a good demonstration effect on the protection of cultural relics across the country. In addition, it was selected into the Jiangsu regional civilization exploration project, tracing the historical contribution and unique status of Wuyue culture, Chu and Han culture, Jianghuai culture, and Jinling culture, and in -depth revealing the historical contribution of Jiangsu regional civilization in the formation and development of the formation and development of diversified Chinese civilization. In the era of digitalization, the "treasure" also has a certain creative foundation and advantage in the digitalization of cultural and creative culture and driving cultural tourism.

Next, the Zi Niu News App will also set up a voting platform to invite readers to vote for the "Jiangsu Thirteen Treasures" in their minds. After the results of the comprehensive readers of the conference team, experts and scholars in related fields were invited to form an expert review meeting to conduct professional assessment, scores, and screening. It was officially released on September 20.

Yangtze Evening News/Zi Niu Journalist Zhang Nan

Attachment: Notice on recommending "Jiangsu Thirteen Treasures"

The district and municipal cultural tourism bureaus, Nanjing Museum, and Yangzhou China Grand Canal Museum:

In order to vigorously promote the advanced Chinese culture, revolutionary culture and advanced socialism, promote the effects of the endowment of cultural relics resources in Jiangsu into cultural development kinetic energy, let cultural relics live, and brighten the "Jiangsu business card" that reflects traditional culture and modern civilization. Under the guidance of the Jiangsu Provincial Party Committee's Internet Information Office and the Jiangsu Provincial Department of Culture and Tourism, Now linkage with cultural tourism and museums under its jurisdictions, it is recommended that the "thirteen treasures" with the meaning of Jiangsu cultural logo.

There are many venues in Jiangsu, and precious cultural relics are like stars. We will set up a voting page on Zi Niu News APP, vote by readers and friends, and combined with experts to select the "Jiangsu Thirteen Treasures" in everyone's mind to endorse 13 cities in Jiangsu.

It is requested to strongly support it, launch it extensively, and carefully organize the "Jiangsu Thirteen Treasures" collection activities in the region, and select the treasures of the town hall as required as required. The relevant matters are notified as follows:

1. Organization

Guidance unit: Jiangsu Provincial Party Committee Network Information Office, Jiangsu Provincial Department of Culture and Tourism, Jiangsu Provincial Cultural Relics Bureau

Organizer: Xinhua Newspaper Media Group

Organizer: Zi Niu News, Yangtze Evening News Network

Official website: Yangtze Evening News Network

2. Activity time

August to October 2022

3. Activity process and main content

(1) Launching (August 1, 2022 to August 15, 2022)

1. Release notice. On August 1, the notice of "Recommended" Jiangsu Thirteen Treasures "was issued.

2. Each district and municipal cultural tourism bureaus, organize the "Jiangsu Thirteen Treasures" collection activities in the region.

3. The Yangtze Evening News and its financial media publicize this event, assisting the local governments to collect "Jiangsu Thirteen Treasures".

(2) Organization recommendation (August 15, 2022 to August 31)

All localities adopt local recommendations and submission methods. Before August 31, 2022, 10 "Treasures of the Town Hall" selected in the region were submitted to the event organizer.

(3) Review and propaganda (September 1, 2022 to September 15th)

1. Set up a voting platform on Zi Niu News APP, launch actively voting for the general public to select the "Jiangsu Thirteen Treasures" recognized by readers.

2 After the results of the comprehensive readers of the conference group, experts and scholars from related fields were invited to form an expert review meeting to conduct professional assessment, scores, and screening, and reported to the "Jiangsu Thirteen Treasures" after approval by the Provincial Department of Cultural Travel and the Provincial Cultural Relics Bureau.

2. September 20, 2022 officially released "Jiangsu Thirteen Treasures"

3. Xinhua News Media Group's melting media matrix promotion.

(1) Zi Niu News APP has a topic, and through various forms such as pictures, texts, videos, and other forms, continuous publicity and display of "Jiangsu Thirteen Treasures";

(2) Simultaneous follow -up activities of Yangtze Evening News and Yangtze Evening News to conduct related push.

4. Sort on the recommended "Jiangsu Thirteen Treasures" and design digital collections.

5. Digital collections are released on the Grand Canal Cultural Tourism Expo this year, and exhibitions are displayed to allow cultural heritage to "live" in a new form. The selected "Jiangsu Thirteen Treasures" issued a certificate on the spot.

Fourth, solicitation instructions

(1) Declaration subject

1. Each district and municipal cultural tourism bureaus. (Ten elements for each place)

2. Nanjing Museum, Yangzhou China Grand Canal Museum. (Three of them each) (2) Recommended standards

1 iconic: It can represent the image temperament of a city, with extensive influence and social cognition.

2 Demonstration: With the recognition of experts, there are rich stories behind the cultural relics, rich in historical accumulation and humanistic connotation, and have a good demonstration effect on national cultural relics protection.

3 -oriented: Elected into the Jiangsu regional civilization exploration project, tracing the origin of Wu Yue culture, Chu and Han culture, Jianghuai culture, and Jinling culture, and in -depth revealing the historical contribution and unique status of Jiangsu regional civilization in the formation and development of the formation and development of diversified Chinese civilization.

4 Innovation: In terms of digitalization of cultural and creative and driving cultural tourism, it has a certain creative foundation and advantage.

(3) Special description

The candidate treasure must be detailed in the material (DOC format) within 1500 words, and 2-3 related pictures are attached. The size of a single picture should not be less than 2m.

Once the treasures and related materials are declared, they are deemed to be authorized by the organization.

Fifth, activity contact

Contact person:

Zhang Nan 13851677755

Shen Zhao 18800321828

Email address: [email protected]

Edit: Qin Xiaoyi

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