Free pick -up 丨 Super dry goods!In 2022, you must see the industry report collection

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What is the value of industry reports?

What is the value of industry reports? Maybe everyone's answer is different.

If we want to know the trend and grasp the pulse of the times, then the industry report is a very practical tool.

If we want to change the line and join the air outlet industry, then the industry report is your first door to open the new world.

If you are an entrepreneur, an entrepreneur and a company managed, then industry reports have more important significance.

△ Figure source Sina Securities

In 2020, Luo Yonghao watched a live broadcast e -commerce research report of China Merchants Securities, and joined the bureau and entered the live e -commerce industry.

Industry reports are usually in -depth market research by professional institutions. With the accumulation of first -hand data, the industry analyzes the industry as a whole, analyzes the development trajectory of the industry, and predicts where the end of the industry will move and which points will probably become the industry's secondary growth point. Therefore, the value of the industry report is far stronger than we think.

△ Figure source WeChat public gallery

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Must see in the first half of 2022

Core reports of the four popular sectors

The brand Hunan plans to select nearly 20 high -quality content from the industry report/survey released by relevant agencies to publicize the industry report/research publicly released by relevant institutions for everyone to understand the industry trends, master the development trend of the industry, and help brand development. (The free routine collection method is at the end of the article. If you feel useful, you are also welcome to the friends you need ~)

① Douyin E -commerce Report/White Paper

Douyin can be said to be a must -have for e -commerce in the past two years.

Douyin e -commerce can help the brand develop rapidly by covering the entire scene of the user with short videos, live broadcasts, malls, and search multi -field interoperability models. At the same time, Douyin user interest distribution and content output have diversified characteristics, and also bring more gameplay and comprehensive support to the brand, promote the mutual win -win situation of the brand and Douyin, and create a long -term benefits.

The brand Hunan Plan specially selected the following content from many reports to share with you:

"2022 Douyin E -commerce Tea Industry Insight Report"

"2022 Douyin E -commerce Clothing Autumn and Winter Trends Report"

"2022 Douyin E -commerce New Brand Growth Report"

"2022 Douyin E -commerce Node Marketing White Paper"

"2022 Douyin E -commerce Xinrui Beauty Brand White Paper"

"2022 Douyin non -heritage data report"

"White Paper of Douyin E -commerce Food Industry Trends in 2022"

Part of the report cover:

△ "2022 Douyin E -commerce Tea Industry Insight Report"

Creative agencies: [Douyin E -commerce], [Calculation E -commerce Research Institute]

△ "2022 Douyin E -commerce Clothing Autumn and Winter Trends Report"

Creative Institution: 【Ciscourage E -commerce Research Institute】

△ "2022 Douyin non -heritage data report"

Creative agency: [huge amount of calculations]

② Analysis report of new consumption trends

In recent years, the emerging brand has been fierce, challenging the classic brands, and adopting a cow, Ruixing, Banana, Zhong Xue Gao, to differentiate market recognition with differentiation and segmentation, and quickly rise.

At the same time, many old -fashioned brands are also unwilling to show weakness. Through youthfulness, creativity, and fashion, new vitality is rejuvenated.

How should the new consumption go? How to build brand value? Maybe these reports can give us some inspiration.

List of selected content:

"Consumer Behavior Tracking Report in Consumer Products and Retail Industry in 2022"

"Report on the Development Trend of China's New Consumption Brand in 2022"

"Count theory -2013 Douyin Young People Observation Report"

"Strategic Transformation of Shopping Center under the Trend of New Consumption (2022)"

Part of the report cover:

△ "Report on the Development Trend of China's New Consumption Brand in 2022"

Creative agency: [Micro Bow Easy] [MMA] [Magic Mirror Market Intelligence]

△ "Strategic Transformation of Shopping Center under the Trend of New Consumption (2022)"

Creator: [IMA]

③ domestic brand research report

In recent years, due to emotional projection such as patriotism and national self -confidence, domestic products brands have attracted a lot of attention and promoted product innovation and upgrading. Various phenomenal cases such as Hongxing Erk, Huiyuan, Mixue Bingcheng, Anta, etc. emerged.

How long can the national trend heat last? How does domestic goods not addicted to short -frequency marketing methods, and make brand building long -term? These survey reports may give us some answers.

List of selected content:

"Domestic Brand of" Breaking the Wind "

"2022 domestic cargo market development report: new media, new consumption and new culture"

"Guo Chao Brand Young Consumer Insight Report"

Part of the report cover:

△ "Domestic Brand of" Breaking the Wind "

Creative Institution: [Foresight Industry Research Institute]

△ "2022 Chinese Store Market Development Report: New Media, New Consumption and New Culture"

Creative Institution: 【Chinese Academy of Social Sciences】 【Douyin E -commerce】

④ Outdoor New Wide Movement Report

In the post -epidemic era, movement has become a trend of young people to release the pressure of the workplace and maintain good health. In recent years, more and more young people have begun to expose the trendy movement, and the types have become more and more abundant. Skiing, camping, surfing, rafting, etc. have gradually been favored.

Why are these exercise fire? What are the needs of young people? How to combine outdoor scenes, match specific groups, convey brand value to users, and occupy the user's mind? These reports may tell you the answer.

List of selected content:

"Research on the Life Consumption Observation Series-Crowei"

"2022 Outdoor Leisure Wind Report-Ma Honeycomb"

"Trends of Sports Outdoor Private Delice

"Camping together-20122 Camping Special Report-huge engine"

Part of the report cover:

△ "2022 Outdoor Leisure Play Report"

Creative agency: [Ma Honeycomb]

△ "Camping together -20122 Camping Special Report"

Creative Institutions: 【Giant Engine Urban Research Institute】

03

All reports have been organized and packaged

There is no routine free collection method as follows

After paying attention to the "Brand Hunan Plan" public account, reply to the [Report] in the session box to get the download link. (Refer to the figure below, if the link fails, you can also give up in the same way, we will update it in time.)

△ Reference diagram of the download link

After every week, the brand Hunan Plan will organize relevant public industry reports to share with you and learn about industry trends. Don't forget to pay attention to checking ~

Manuscript source: brand Hunan Plan public account

Editor in this issue: Shu Dahong

Part of graphic: WeChat public gallery

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