Shenzhen cross -regional intellectual property coordination protection helps the development of national cultural brands

Recently, the Shenzhen Market Supervision and Administration Bureau (hereinafter referred to as the Shenzhen Market Supervision Bureau) received a thank -you letter from the Ganzi Tibetan Autonomous Prefecture Market Supervision and Administration Bureau (hereinafter referred to as the Ganzi Prefecture Market Supervision Bureau). The letter mentioned that the Ganzi Prefecture Market Supervision Bureau and China (Shenzhen) Intellectual Property Protection Center (hereinafter referred to as Shenzhen Protection Center) realized cross -regional intellectual property collaboration protection and successfully resolved the Xibala Cat Culture Communication Co., Ltd. (hereinafter below For short, the intellectual property dispute between a company) and a company in Shenzhen (hereinafter referred to as the application for the enterprise), which has made useful contributions to the protection and inheritance, development and innovation of the intellectual property rights of national culture, and make useful contributions.

In April 2022, the Charletla Cat Culture Company found the cartoon image, simulation scene and cultural and creative category used in the WeChat public account tweets of the "Meow Star Life Pavilion Packaging Plan", and its independent brand "Charletla Cat" The image is highly similar, and then applied for rights protection assistance to the township and county market supervision and administration bureaus. After verifying the relevant information of the Township City County Market Supervision and Administration Bureau, it immediately reported to the Ganzi Prefecture Market Supervision Bureau. In view of the fact that one of the applications for the application of the case involved in the case is located in Shenzhen, the Ganzi Prefecture Market Supervision Bureau sent a letter to the Shenzhen Market Supervision Bureau to assist in conducting cross -regional collaborative protection. Under the guidance of the Shenzhen Market Supervision Bureau, the Shenzhen Protection Center accepted the commission of the case, and promptly cooperated with the Ganzi Prefecture Market Supervision and Administration Bureau and the Township City Market Supervision and Administration Bureau to set up the "Charletla Cat" rights protection working group. Discuss the analysis of the case and form a preliminary mediation opinion. Subsequently, the rights protection working group passed the interview to understand the relevant situation of the case. In response to the actual situation of the lack of strong awareness of the intellectual property protection of the applicants, the staff explained in detail the intellectual property related policies and analyzed the advantages and disadvantages of different contradictions and disputes solutions. Essence In the end, the enterprise and the Chardling Cat Culture Company accepted a reconciliation plan, and the two parties shook hands and reached a consensus.

The Chambara Cat is the foundation of national cultural elements in the township counties of Ganzi Tibetan Autonomous Prefecture, Sichuan Province. In order to promote regional tourism culture and revitalize rural economic development, it creates national cultural characteristics, art, and international Tibetan cultural and creative brands. In 2018, the intellectual property protection layout was started. The resolution of this dispute is an important achievement of the State Council's work deployment of the State Council's work deployment of the State Council's work deployment of the State Council's work deployment of "building an intellectual property protection pattern" and "improving cross -regional intellectual property protection collaboration mechanism". Relying on the "one -stop" collaborative protection platform and the people's mediation committee of the Shenzhen Protection Center to explore the cooperation protection of cross -regional intellectual property cases, to protect the rights and interests of national characteristics, promote the development of the cultural industry in the ethnic region, and actively contribute to the cultural brand economy in the ethnic region. strength.

In the future, the two places will closely build the main line of the construction of intellectual property protection, explore the establishment of cross -regional collaborative protection mechanisms, help regional intellectual property and ethnic culture construction, form a joint force of intellectual property protection for mutual assistance, mediation interaction, and information interoperability of cases, and for the economy for the economy. Social high -quality development provides strong support. (Zhang Ruijia Pan Zhaocheng Li Xiao)

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