How to light up the Zhuzhou Night economy?

Zhuzhou Evening News reporter/Wu Jingwen

"Mom, let me go home for the last lap." On the evening of July 30, Backgammon Plaza Zhuzhou Huijin Store Qianping, a small playground and unique landscape facilities, let the players who play unbearable; Dahan · Joy Zhongzhong Jojo Street is equally lively. Whether it is the owner of the stalls selling handmade jewelry and toys, or the shop employees who sell various snacks and beverages are too busy, the young people blow the evening breeze here, and feel the summer together. Fireworks at night ...

Obviously, this summer, more and more business district operators in Zhuzhou are through the models of night tour, night market, and driving the development of the night economy. The activation of some "potential zones" has also been put on the agenda.

Make Zhuzhou "more than the night". Around October this year, Zhuzhou City Management Department will drive the night economy through "slightly bright" and launch a 4-5 night economic demonstration site. Time and heavy tasks, how will Zhuzhou achieve these goals? How will it create Zhuzhou's brand characteristics?

▲ The lively Zhongguling Pedestrian street night market. (Wu Jingwen/Photo)

How to go further by "slightly brightening"?

"If there is a starry sky tent nearby, let's have a coffee and snack stall. You can enjoy the night view with friends while meeting with friends." In the community square, the guy Liu Ren couldn't help but sigh again. In his opinion, this is one of the places that are most suitable for young people to enjoy the scenery at night, which can be fully developed.

As an important part of the urban economy, the prosperity of the night economy is regarded as a "barometer" with an economic openness, convenience and activity of the city.

The research group consisting of the "Finance and Economics Weekly" and the relevant agencies of the observation think tanks. Previously, the top ten cities in the top 10 economic influence of China's city nights were released. Chongqing, Changsha, Qingdao, Chengdu, Shanghai, Wuhan, Shenzhen, Guangzhou And Tianjin on the list.

One of the common points of these cities' development of the night economy is to closely focus on the needs of young people, create a night landscape lighting space and scene with rich urban characteristics, and drive night consumption gatherings.

In the above list, Changsha, which ranked second, has been the second list. In recent years, Changsha has continuously tapped the city's night economic potential. In terms of functional facilities and policy support, it supports and upgraded the night economy. Light show and drone performance frequently "out of the circle" on the Internet platform. The night luminous landscape created by Jiefang Street, Wuyi Plaza, Pozi Street and other places has also become a good place for young people to take pictures, driving the surrounding "night tour , Night Scenery, Night Market, Night Entertainment "and other rich night product systems. The night light shows in Chongqing, Shanghai and other places have always been a major factor that attracts tourists to sightseeing and tourism.

"From this point of view, Zhuzhou already has a very good foundation." In response, the relevant person in charge of the Municipal Urban Management Bureau believed that Zhuzhou's "slightly brightening" in the province not only basically eliminated urban lighting areas. By creating the popularity of brightening landscapes in the community square. For example, the Tianyuan District Olympic Park, which was almost unattended, was transformed by the landscape, and more and more people went to run and play at night.

"The" slightly brightening "has been unquestionable to drive popularity. It is time to go further to help build the night economic business district." The relevant person in charge of the above believes.

▲ Dahan Yuezhong Jojo Street is a common place for young people to leisure and entertainment at night. (Wu Jingwen/Photo)

Commercial enterprises participate together to create a variety of consumption scenarios

According to the relevant data of the Municipal Cultural Tourism Bureau and the Municipal Catering Industry Association, as of last year, there were more than 1,000 cultural market operating units in the city and more than 5,000 catering units in the society. Take more than 5,000 social catering units for example, more than 800 of the catering units are only open at night (6pm to 2 am the next day, or overnight), but about half of the summer supper provided by the summer supper provided is about half. crayfish.

Relevant staff of the Municipal Commerce and Grain Bureau also believe that Zhuzhou's night consumption format is mainly shopping, catering and entertainment, but it can attract the supply of products and brands of young consumer groups.

The "inner volume" caused by homogeneity has also made Zhuzhou's economic efforts in the night. For example, two years ago, Zhuzhou built the city's first night economic demonstration street in the forest, but lacks a diversified and multi -level consumption layout. It has not broken the restrictions on the night consumption of catering. There are also problems such as consumption loss and difficulty in transformation.

"Developing the night economy, you must not only be 'face value', but also pay attention to 'both inside and outside'." In this regard, the relevant person in charge of the Municipal Urban Management Bureau introduced that "slightly bright" is more of the improvement of hardware. The economic and commercial district must also meet consumer needs in terms of "eating, drinking, playing, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, enjoying, and enjoying" and other aspects of consumer needs.

It is considering these practical issues that this year's "slightly brightening" project has also drove companies and institutions with a more sensitive sense of business. These commercial enterprises have a deeper understanding of trendy brands and consumption trends, and they have the demands of resources and expanding business space. They can create more diverse and connotative night consumption scenarios for consumers to achieve long -term value and brand extension of the project.

▲ In the future, the night market is added. (Wu Jingwen/Photo)

How to play "special cards" at night economy?

At present, Zhuzhou has developed a night economic promotion plan for business district operators such as Wangfujing Department Store, Future Cloud Mall, Shangge Plaza, and Suning Plaza to jointly participate in the "micro -lighting" project. According to Zhuzhou's plan, around October this year, Zhuzhou will launch 4-5 night economic demonstration sites. However, some people in the industry have reminded that the development of the night economy is bound to have more tolerance for "fireworks", such as moderately allowing residents to create the atmosphere of leisure and entertainment, such as stalls, etc. Or loosening, it is necessary to do a good job in the equipment and publicity and guidance of sanitation infrastructure.

There is a saying in the industry: consumption during the day mainly meets the basic survival needs, and consumption at night is more to meet mental needs.

Long -term observation of Zhuzhou industry analysts believe that Zhuzhou's manufacturing industry is developed. Many factory -type communities not only have consumer potential, but also the gene potential of building Zhuzhou's special night consumption scenes. It can form a link to form a chain of beads through "slightly brightening", and launch projects with industrial characteristics, trunk markets and other projects with industrial characteristics in each different factory community, stimulating young groups' curiosity about industrial Zhuzhou's curiosity. And planning to launch night tour, night running activities, attract brands to settle in, enhance regional awareness, and drive more consumer groups to go.

Source: Zhuzhou Evening News

Review: Luo Xiaoling

Edit: Zhang Yuxiao

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