Can the product manager who is reduced to screws still change the world?

01 product manager

The nature of the product manager is to create user value, and more completely, it is the user value that creates a favorable map. There are two keywords, one is the user value, and the other is a favorable map.

User value is the subjective feelings of users. It is not easy to quantify. Users find it valuable, which is valuable. Facchangtu means that good products should be able to make money.

However, as the growth rate of the Internet slows down, many product managers, especially the product managers of some large factories, are becoming a screw, cannot deeply observe users, cannot create user value, and cannot create commercial value.

Product managers have become a step in many links, more like demand analysts, functional factories, not user -driven, may be driven by leadership, or business drive.

In the past, I often heard product managers and to change the world. Now I rarely hear this sentence. The product manager cannot change the world, but is changed by the world.

The original product manager had some idealism. At that time, it also had such opportunities. The Internet was developing at a high speed, various air outlets, and a lot of opportunities. The product manager was full of enthusiasm.

Now the product manager, the environment is not as big as before. The incremental market has entered the stock market. The teaching Pei is cool, P2P thunderstorms, and a large -scale and high -frequency layoffs in the Internet industry. Newcomers who are constantly pouring in.

User value and business value have become the material in PPT. Most of the daily jobs are drawing prototypes, writing PRDs, and keeping work, which is more important than anything.

Product managers are gradually becoming a screw. The vision of the original product manager runs counter to the back, can the product manager change the world?

It's really difficult to change the world. But the product manager, and there are other ways to go out.

02 out of the way

Recently, the podcast of Mr. Liu Fei was listened to the product manager, entrepreneurship, and business discussion. There are some new way out in it, which is greatly inspired by me and shared it with everyone. It is hoped that there are some inspirations to the product manager who is becoming a screw.

This possible way out is: making a product you like can help others and can support yourself.

There are some cases, such as the public account of some product managers, such as FLOMO, such as Liu Fei's three or five cups. These are some good business, another way to start a business.

In the past, when we talked about Internet entrepreneurship, the conventional idea was to make a MVP product, and even do a PPT first without a product, pull financing, burn money, expand the scale, and then go public. This method usually talks about a big big one. The story is big and complete.

The small business is small and beautiful, and there is no need to burn money. It may even be profitable from the beginning, just like Mr. Liu Fei’s three or five cups. Essence

According to Teacher Liu Fei, he also imagined that he didn't want to make it a big brand and how big the scale was it. Instead, he regarded it as a shop selling tea downstairs.

When Teacher Liu Fei did this business, he began to interact directly with the user. He could also inspect the user more deeply, so that he felt the excitement of the initial product manager.

Regardless of whether this niche vertical brand can do it, but to do this small business, it may be a new way out for a product manager who is gradually becoming a screw. Even recovering the excitement of the initial product.

03 small business that can be done

You can refer to this method of Teacher Liu Fei, choose a segment, and make your favorite consumer goods. Each traditional consumer goods industry can be done again.

You can also use your own expertise to provide some kinds of services, such as video shooting, program development, operation and promotion.

In addition, you can also use product -based thinking to make products. Products can be tools or content. After the content is done, you can pay for knowledge or get commercial ads. Tools in segmented fields can improve efficiency.

Brother Dao wrote a public account. Since doing the media, he has met a lot of big V, and their benefits are not bad. When good, the income can even exceed the main business. Doing content can not only be realized, but also improve your knowledge level, output to force input, and form positive circulation.

However, before doing the content, it is best not to be too strong. Don't think about making money to make money at the beginning, just summarize your past experience, and improve yourself through reflection and sharing.

Notes FLOMO, there are 2 core employees, one product manager, one R & D, a member fee of 99 yuan/year. As long as there can be a renewal of 10,000 to 20,000 users per year, the annual income can reach the level of the general manufacturer. Even if the same income, work in a large factory and do what you like is completely different.

The knowledge planet of a product manager, 365 yuan a year, 4000+ members. In addition, he also has advertising income and knowledge payment. These income adds a considerable business and is a good business.

04 Write at the end

Remember that sentence, the core work of the product manager is to create the user value of the favorable chart. If you do the job you do now, you can't feel this. Perhaps you are becoming a screw.

There are eight or nine screws. You ca n’t feel happy and have no excitement. If you are not willing to become a screw, you may consider doing a small business to find the happiness of the original product.

Doing business is another form of entrepreneurship, and entrepreneurship is very different from working. Working is to connect with leaders, and entrepreneurship is connected to society. Working is more an external driver. Entrepreneurship is an internal driver. The work is more passive, and entrepreneurship is more active. It is also eating shit, which one can you choose to eat in entrepreneurship.

I especially like a section of the lines in Shawshank's redemption:

Any place you don't like and cannot be separated, and any kind of life you don't like and can't get rid of it is a prison. At any time, there must be a flame in my heart that will not go out. This flame is hope.

Don't be numb, don't be assimilated, don't become a screw.

#Columnist#

Sword Brother, WeChat public account: Sword Brother said that everyone is a product manager columnist. Seven -year -old product driver, current high -level product expert in an Internet company, rich experience in financial projects, rich practical experience, practical dry goods that are good at exporting ground gas, and helping thousands of product managers to promote growth.

This article was originally published in everyone's product manager. Reprinting is prohibited without permission.

The question map is from UNSPLASH, based on the CC0 protocol.

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