Daixiang Jingning: Cultural Tourism empowers high -quality development

China Well -off Network Exclusive Specialty

Text | "Well -off" • China Well -off reporter Guo Ling

"Highlight the main line of national customs and strive to create a national tourism resort and national global tourism demonstration zone." Jingning tourism development blueprint has been painted.

Located in the Qianjong Fjord • Bohai Ecological Park in Bohai Town, Lishui City, Zhejiang Province, it is a hydrophilic leisure tourism complex that integrates the Qiaoxia Lake as the background and integrates the camping, fishing, outdoor, leisure, and accommodation. The project investor Liu You smiled and said: "Poor thinking about changes, the teenager, I walked out of the mountain gate with longing and dreaming, went to the provincial capital to achieve my own world. After accumulating resources and experience, I chose to return to Bohai to invest in the construction of the Bohai Sea. Ecological parks, I hope to promote the revitalization of the countryside by nurturing their hometown. "Since the business of the Qiandjoya Cultural Tourism Base, it has driven the people more than 10,000 people nearby to achieve agricultural products, catering, accommodation and other commercial income of more than 5 million yuan, allowing the people Eat tourist meals at the door of the house. The initiator of the "Li Bao Plan" Lu Zhonghua, "Ru Yin • Xiaozuoju" steward Lu Kejian ... Jingning Township, like Liu You, is building a rich unit in concentricity and leading rural tourism to the "Communist Road".

Jingning County, located in the southwest of Zhejiang, is the only Dai Autonomous County in the country. It is also the only ethnic autonomous county in the six cities in East China. The ethnic style, first -class ecological environment, and rich tourism resources. Thanks to the concept of "Jingning is a scenic spot", Jingning urban and rural areas are everywhere, and countless Daizhai has become a destination for tourists. Many investors.

In 2021, the tenth party congress of Jingning County proposed the strategic goal of "highlighting the main line of national customs, striving to create a national tourism resort area and a national global tourism demonstration zone", and drawn the blueprint for the development of Jingning tourism. "In the next step, Jingning County will make full use of the unique advantages of the tourism industry, give play to the role of the people, the people, the benefit of the people, and the people, to achieve innovation and development, continuously expand domestic demand, and strive to make the tourism industry on the road to common prosperity. The happiness industry. "The relevant person in charge of Jingning County said.

"Jingning is a scenic spot"

Li Bao, Baihe, Shenzhang, Ma Keng, Gangson, Quankeng, Jinqiu, Dong Nong ... Walking in the Dai village of Jingning, the strong Dai people came to face. Many "beautiful villages and charm" have made tourists stand by.

Jingning is the birthplace of the Dai people in Zhejiang Province. As early as the second year of Tang Yongtai, the people of Dai people moved into the settlement, which has a history of more than 1,250 years. For thousands of years, the masses of the Han Dynasty have entrepreneurially entrepreneurial home and have left distinctive humanistic treasures on the land of Xiangxiang. The unique charm of Daizhai, unique wedding customs, gentle and graceful family songs and dances, exquisite and delicate and delicate The folk skills and self -made factions all make people's hearts.

In addition to the strong Dai style, Jingning also has good ecological resources. It is hailed as "Xishuangbanna in Zhejiang, Shangri -La in East China", Bailhanzu National Park, "East China First Gorge" Furnace West Gorge, "East China First Fjord Lake" Qianxia Lake, "East China largest high mountain wetland" Takayama Wetland, Kowloon Provincial Geological Park, Wubu Terraces, and Small Steadron Fields are distributed. There are 779 peaks of more than kilometers above kilometers in the county and 2.42 million acres of forest land. The forest coverage rate is 81.1%. Standards, the excellent air rate of 100%, PM2.5 is maintained below 20 micrograms per cubic meter, which is the best place for health care and leisure and summer heat.

As early as the concept of tourism in the region, Jingning County proposed the concept of "building the county as a large scenic spot". In order to make the county town a open scenic spot, the county invested a lot of funds and implemented the two major projects of the county bridge system and facade transformation. As soon as tourists reached the high speed of Jingning, tourists entered the world of Xiangxiang.

In recent years, focusing on the concept of "Jingning is a scenic spot", Jingning County has depicts the blueprint of the development of the tourism industry from the perspective of building a large scenic spot, big products, and big brands. A batch of more than 20 key plans such as "The Master Planning of the Dai Style Tourism Resort" and "Daixiang Style and Rural Tourism Development Plan", as well as a series of special planning of tourist attractions, have initially formed a set of tourism composed of overall planning and special planning. The planning system effectively integrates the humanities resources of landscapes and ensures the development and construction of tourism resources into a scientific and orderly development track.

Relying on the advantageous resources such as national culture and excellent ecology, Jingning County is committed to cultivating the global tourism into the first strategic pillar industry. , China ’s top ten tourism demonstration counties and cities, etc., have been rated as the provincial -level global tourism demonstration county, the first batch of 4A -level scenic spots in the province, poetry and painting Zhejiang • Baixian Qianxian Project Demonstration County, Chinese Dai national style high -quality tourism purpose The influence of the ground brand has continued to increase. At present, there are 2 national AAAA -level tourist attractions in the county (Window of Dajunxiang Township, Da Yongzhong in the cloud), 3 national AAA -level tourist scenic spots (Dai Museum, Fengjinshan Scenic Area, Red Maoyao Scenic Area), National AA Class 1 place in tourist attractions (grassroots pond forest park), 1 provincial tourist resort (Jingning Dai style tourist resort), 1 provincial -level scenic spot (cloud in the cloud), 1 provincial ecological tourist area ( In the cloud in the cloud), 4 provincial -level non -heritage areas (the window of Dajunxiang Township, Dongnong Village, Qixiang, and Anting Village), and 8 provincial industrial integration demonstration bases. "Hundred Cities and Thousand Town Village Scenic Area" created 1 4A -level scenic area, 10 4A -level scenic spots, 101 A -level scenic villages, and 103 tourist toilets. The county has 7 travel agencies, 5 star hotels, and 343 star -level farmhouse homestays. Establish a national Grade A homestay (such as Yin • Xiaosuju), 1 Platinum -grade B & B in Zhejiang Province, 3 Jintu, 7 Yinju, and a batch of provincial food blocks and food (experience) demonstration stores. The tourism infrastructure created by the six major elements of lives and purchase entertainment is constantly prepared. In the future, Jingning County will promote the establishment of a national -level tourism demonstration zone. Based on the "Provincial Global Tourism Demonstration County", based on "micro -transformation and improvement" as the starting point, the brand creation is comprehensively promoted, and the construction of tourism supporting service facilities will be continuously improved. , Actively cultivate new products and new products of tourism, and gradually form a global tourism development pattern of "integration of production and city, integration of people in the city, integration of views, and village and scenery".

The long -sized Dai style and good ecological resources are desperate. Jingning is known as "Xishuangbanna in Zhejiang and Shangri -La in East China".

Create "National Dai Cultural Headquarters"

This year's Spring Festival, the city of the sky on the cliff on the cliff has just begun to operate, and it has ushered in a full booking, adding a new net red card for Jingning County. This project has developed a new mode of development such as the re -use of abandoned mining areas and the need for space and space in the hillside cliffs to create new formats in Asia's first immersive mineral landscape group, Yungu tourist reception center, and special cliff guest rooms. The scenic spot "string points into line, beading chain", and build a global tourism development pattern of "leading leadership, multi -point support, block interaction".

For the development of Jingning's tourism, the biggest pain point is the lack of core scenic spots. To this end, the local area adheres to the "project as king", builds the core scenic spot of Jingning tourism, and enhances the development of the tourism industry. Taking major cultural tourism projects as a traction, from 2016 to 2021, 55 travel projects involved in travel were arranged to complete the investment of 12.07 billion yuan. When the operation and operation, the Tianyuan Du Hotel is striving to create a 5 -star hotel, and the new stadium is normalized and open. The Yu Shanbai Bird Chaofeng project is about to be constructed, and the Yunshang Tianchi project is being negotiated in depth.

On the basis of the reasonable allocation of tourism resources, Jingning County has continuously made the tourism industry and accelerated the integration of tourism and culture, agriculture, industry, transportation and other industries, showing the prosperity of "Xingyi Industry, Vowue Baiye". Local integrating the classic diet culture of the Millennium Dai nationality, launched the "Ten Bowles of Dai Family", "Ten Small Dispots in Qixiang", "Ten Medicine Diets in Xiangxiang", "Yingchuan Pink Skin" and China's "Good Dai" series of characteristic products to achieve market -oriented operation. Welcome and praised. The "March 3rd" festival has been held for more than 20 sessions, and more than 1.98 million guests and friends at home and abroad have been received, which has driven the relevant industrial income of 590 million yuan and tapped more than 100 innovative cultural projects of the Dai nationality. The sports festival, the Dai clothing design contest, and the national craft design and production contest have become the "March 3" boutique reserved program, and gradually formed a national influence. The county makes full use of the resources of ancient villages, ancient houses, ancient roads, ancient trees, and other resources to create quality landscapes. Created into the core attraction of the "Window of China Xiangxiang", making the ancient style and ancient charm a golden signboard of Dajun.

According to reports, in the future, Jingning County will give full play to the two major advantages of "ethnic and ecology", actively develop the national headquarters and tourism fusion of the national Dai ethnic group, vigorously develop rural tourism, strengthen the strength of the tourism industry, enhance the core competitiveness of tourism, increase efforts to promote the efforts to promote Jingning changed from pilot counties (pilot development and reform of urban and rural areas in national ethnic areas, pilots of tourism standardization, and piloting of thousands of bowls of digital reforms in hundreds of counties) to demonstration counties. "After five years of hard work, Jingning has been made into ecological tourism, livable cities with distinctive local cultural characteristics, and builds a well -known global tourism destination in the world. Realize the high -quality development of leapfrog. "The relevant person in charge of Jingning County said.

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in late July 2022 Publishing Author: Guo Ling

Editor in charge: Fenghua

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