The 32nd Qingdao International Beer Festival (Cloud Brewery Festival) successfully closed

Tsingtao Beer Festival, "drunk" west coast. On July 31st, the closing ceremony of the 32nd Qingdao International Beer Festival (Cloud Beer Festival) was held at the No. 1 studio 1 studio of the West Coast of Qingdao.

The theme of "Ocean" at this beer festival is the form of innovation, breaking time and space restrictions, upgrading new gameplay and new models, so that the beer "cloud", happiness "cloud", let "cloud gather", "online" "Interactive" has become an important way for the general public to participate in it, creating a simple, wonderful, vibrant, and safe international beer feast.

Break the physical boundary, "cloud" is wonderful and infinite

At the closing ceremony, the theme video "The Wonderful Review of the 32nd Qingdao International Beer Festival" reproduced the unparalleled charm of the beer event; The ring is interlocking and won the landscape of the audience at the scene;

The wonderfulness of the cloud is not only the cultural program of the opening and closing ceremony, but also the large -scale live broadcast of the "Cloud Beer Festival". Star guests and Internet celebrities have entered the live broadcast room to talk about the beer festival and beer culture; well -known domestic artists bring songs and dances, acrobatics, rock, and artistic performance climax; international connection, multi -city interaction, city linkage throughout the city linkage Throughout, it is open and tolerant.

In addition, the wine king competition, beer culture fashion show, and online cultural and sports activities such as e -sports, hip -hop, combat, and the audiences have met online, which truly achieved "invisible clouds and tangible wonderful". The "Cloud Beer Festival" is also through the form of VCR of the shop, punching Carter color attractions, visiting specialty food, and spreading the urban culture of humanities gathered in the West Coast New Area of ​​Qingdao.

10 large -scale live broadcasts, connecting 12 countries; more than 1700 beer visits, more than 2,600 species of craft beer participating in the challenge ... "Cloud Beer Festival" allows your dreams to come into reality -no matter where you are in the cloud Feeling the enthusiasm and carnival of the Qingdao International Beer Festival in the situation. This is an innovative attempt for the digital transformation of large -scale festivals. The deep integration of traditional festivals and modern technology is constantly interpreting a new wonderful.

Innovate the festival mode, the brand effect is prominent

The 32nd Tsingtao International Beer Festival (Cloud Beer Festival) has a total exposure of more than 1.6 billion times. Sand beach beer city, urban balcony, Starlight Island, mangroves and major characteristic commercial neighborhoods linkage to the whole city, attracting 1.39 million people to participate in beer Carnival, truly realized online wonderful presentation, offline global linkage, and the whole people participated in sharing.

The "Shangyun" of the Beer Festival, innovation is not only in the form, but also a new presentation from "watch" to "lily", which further enlarges the brand effect of the Qingdao International Beer Festival.

This brand effect is further demonstrated on the trade sector on the cloud. During the "Cloud Beer Festival", the four major platforms of Jingdong, Taobao, Kuaishou, and Douyin opened the international beer festival online self -operated flagship store, launched more than 100 products of more than 30 merchants, and launched the "Cloud Beer Festival" theme video collection activity Alipay and Taobao also set up a special consumer in the Cloud Beer Festival. The cultural and creative products of the Beer Festival and the specialty of the West Coast New Area are from the "cloud" to all parts of the country. In addition, online marketing activities such as Weibo lottery and the National Mission Douyin Challenge have further enhanced the popularity and reputation of the Qingdao International Beer Festival. The innovation of the festivals and the expansion of the brand effect achieved a benign interaction.

The collision of various new scenes and the clusters of new formats catalyze the wonderful "chemical reactions", creating exclusive memories of this summer for people.

City wine symbiosis grows, open vitality bursts out

Qingdao International Beer Festival has surpassed the meaning of the festival itself, becoming a symbol of open vitality, and profoundly incorporated into the city's style and citizens' lives. The 33rd Qingdao International Beer Festival is planned to be held from July 14th to August 6th, 2023, which lasted 24 days. The wonderful story of city wine symbiosis and growth will be continuously performed here.

As the main carrier of the Tsingtao International Beer Festival, the Jinsan Beacon Beer City and the Qingdao International Beer Festival go to two -way and achieve each other. From August 1st to 20th, the Golden Beach Beer City will maintain the enthusiasm of "hospitality" and open up to citizens and tourists. All kinds of formats in the city will be in a new posture "eating, drinking, playing, traveling, buying, and entertainment." Welcome to friends from all over the world.

As the world's largest beer theme square, the Golden Beach Beer City has gathered well -known domestic and foreign craft beer to create craft beer experience destinations for tourists; carefully created a dream -like light and shadow park, the Avenue of Stars in the park. The theme lamp groups such as Yingbin, celebration flower baskets are beautiful; Western Plaza's "Harbin Qi Model" device, Phoenix Flying Performance, full of fashion and technology; the starry sky at the beer culture museum to create a starry stars that have stars out of the stars. A wonderful world ... Here you can not only drink global crafts and food all over the world, but also play a variety of fun, buy special products, and enjoy all kinds of entertainment and leisure experience.

Once a meeting, to do a city.From the Beer City to the "Beer City", the new district of Qingdao West Coast has made full effort to "IP+", based on the cultural tourism landmark of Sand Beach Beacon City as the basis, with beer culture as the link, continuously expands the new cultural tourism format, innovative cultural tourism consumption newThe model builds a global cultural tourism consumption scenario including cultural, art, tourism, consumption and other elements. The attractiveness and competitiveness of the city have continued to increase, and it has played a new movement that helps to promote high quality development with the integration of cultural tourism.Source | Guanhai News/Qingdao Morning Post reporter Zhang Xiaopeng intern Pan Yanwen Zhou Yifan Su Xinran Correspondent Lanmeina

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