New chapter of school -land cooperation!Tongxiang Research Institute of Zhejiang Media College opened

Zhejiang News Client reporter Song Binzhong, a correspondent, Chen Jianzhong

"Jiangnan's ink is your light makeup, and the thousand -year -old book is your fragrance; the white silk thread is your latitude and weft, and the bright fashion is your appearance today ..." On the morning of June 16th, Zhejiang Media College The launch conference of the Tongxiang Research Institute and the MV "Jiangnan Family" was held in the Puyuan of Tongxiang.

It is understood that the Tongxiang Research Institute of Zhejiang Media Institute is a R & D institution co -established by Zhejiang Media Institute and Tongxiang Municipal Government to settle in Puyuan Town, Tongxiang. At present, the Institute has three research institutes: the Institute of Fashion and Culture Industry, the Institute of New Media Operations and the Institute of Digital Economic Research. Creative, new media communication, digital economy, film and television animation and many other disciplines. ) Development strategy and research and development work.

In recent years, Zhejiang Media Institute has deeply cultivated the characteristics of "industry -related and research" school education, giving full play to the advantages of disciplines, conducting a series of cooperation and exchanges with Tongxiang, and a number of industry -university -research cooperation projects such as out -of -school practice education bases in Zhejiang Province. A few years ago, Zhejiang Media Institute based on Puyuan 320 Creative Plaza as the basis, set up the "Zhejiang Media Institute (Puyuan) Creative Design Workstation". The transformation and upgrading of the sweater industry. 2020 China · Puyuan Fashion Week is also supported by Zhejiang Media Institute.

At the press conference, the MV "Jiangnan Family" tailored by Zhejiang Media Institute for Tongxiang Puyuan was officially released. "Jiangnan Family" was composed by Professor Yang Liping of the party committee of the school, composed by Xu Jingjing, a professional teacher of the School of Television Art, and the school's professional teacher and student team was filmed and produced. The beautiful lyrics and melodious tunes showed the leisurely charm of Puyuan. In addition, another song "Fashion Flower" created by Professor Yang Liping was also officially released.

At the event site, of the first batch of 10 establishment of the research and development projects, the three projects of "New Media Special Commissioner", "Puyuan Fashion Town", "Local Art of Local Art" and "Polish".

The "New Media Special Commissioner" project is led by the New Media Operations Research Institute. The Institute has formed a number of special group teams to settle in one -on -one new media operations teams, in -depth understanding of corporate culture, brand and product characteristics, and for enterprises Provide personalized new media planning, production and operation services, comprehensively improve the new media operation capabilities and corporate performance of Tongxiang (Puyuan) enterprise, help enterprises to accelerate the pace of digital transformation, and accelerate the realization of industrial transformation and upgrading.

The "Puyuan Fashion Town in the Local Art" project is based on the first batch of national first -class social practice courses "Reporting Photography and Picture Editing" as a carrier, and holds a video art exhibition combined with local scene characteristics and fashion. How does art project serve the community. The special theme of this project is "Documentary and Fashion". It is first proposed in the national photography resident project activities. It has strong topical and forward -looking academic value and social value.

The "Pirates" project aims to excavate Puyuan culture and transform into cultural and artistic products with modern aesthetic style. The project is carried out by the Institute of Fashion and Culture Industry and focuses on designing various activities and exchange cultural products for Puyuan Enterprises, cultural institutions and government departments.

In the next step, the Tongxiang Research Institute of Zhejiang Media Institute will follow the existing industrial foundation and development plan, combine the school's advantages in discipline, professionalism, and talent, and closely follow the transformation and upgrading of Tongxiang's characteristic and advantageous industries and the development of strategic emerging industries. Demand, seize opportunities, take advantage of the situation, and continuously contribute to the construction of digital civilizations and enrich the new Tongxiang.

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