Who is the brand model in your mind?The "Brand Praise" event is launched today.

Lou Hua, Chief Reporter of Fengkou Finance

The brand is happy, and the brand is strong. In Qingdao, the city and the brand are symbiosis and prosperity, and each other is born. From the "five golden flowers" to the new "golden flowers" to bloom, the brand has become the most distinctive soft resource in the city.

On July 17 this year, Qingdao pioneered the nation's precedent and ushered in the first city brand day. The establishment of Brand Day is to establish a distinctive orientation of brand Xingshi and strong brands, amplify the advantages of the city's brand, and wipe the business card of "brand capital" brighter, and the story of the city and the brand upgrade the new starting point again.

As the only media in the Shandong Peninsula area, the top 500 media in China, the top 500 media in China, the Peninsula Media in Qingdao has witnessed, experienced, and recorded the story of urban and brand growth. the power of.

During the first urban brand daily series of activities, on August 9, the Peninsula Media will usher in a 23rd birthday. In order to allow more brands to enjoy the highlights of the first "Qingdao Brand Day" and gain encouragement, so as to further open the pattern and make the bidding and make bigger brands. Outstanding brands in various industries and fields have a display platform. From August 1st, Peninsula Media has launched a "brand praise -call for examples to call for example, praise for Qingdao". Like, like the city.

Participants can use the official WeChat of the Peninsula Metropolis Daily, click to enter the "Brand Praise" praise event. The homepage of the event will present various brands of logo to form a brand wall. The official WeChat "First Wind Express" will also be participated in the entrance. After the participants praise, each participant can participate in the lottery, and the prizes are provided by the Peninsula Media.

The likes will continue until the end of August. According to the participants' likes, the event will eventually release the "Brand Praise" list.

The "Brand Praise" praise event not only shows the brand style and social responsibility of the Qingdao brand nationwide, but also allows Qingdao citizens and netizens to pay attention to the Qingdao brand, jointly build the Qingdao brand, and express the love of the city of Qingdao. Essence Through the platforms of the Peninsula Media, Qingdao's brand story was pushed to the country and even the world, and jointly promoted the high -quality development of Qingdao and Shandong's economy and society.

>>> only selected

Responsibility for strong brand media

The construction of brand cities requires the responsibility of strong brand media.

On July 26, the "Nineteenth)" World Brand Conference "hosted by the World Brand Laboratory was held in Beijing and released the analysis report of the" China 500 Most Valuable Brand "in 2022. Peninsula media ranked 387th with a brand value of 14.598 billion yuan, an increase of 1.583 billion yuan from last year. It was selected as the top 500 in China for 14 consecutive years. The only media in the Shandong Peninsula area.

From August 9, 1999, the Peninsula Metropolis Daily has been popular for 23 years. Since its first selection in the list in 2009, the brand value of the Peninsula Media has risen year by year, soaring from 1.106 billion yuan in 2009 to 14.598 billion yuan in 2022.

In recent years, the Peninsula Media has closely grasped the changes in market demand, made every effort to promote the integration and development of micro -media media on the newspaper network, and build paper media ("Peninsula Metropolis Daily"), news client (Peninsula News), news website (Peninsula Network), and news websites (Peninsula Network), and news websites New mainstream media groups that are integrated with third -party platforms such as professional financial and economic new media platforms (Fengkou Finance) and Weibo and WeChat. The mainstream media of the smart new "four comprehensives" of the main line has continued to rise in comprehensive influence, laying a good foundation for the brand's value -added.

Ding Haisen, chief executive officer of the World Manager Group and the World Brand Laboratory, believes that the brand value of the media comes from credibility. Peninsula media is a strong media brand in the Shandong Peninsula area and has strong credibility. The key factor of the top 500 brand. With the increasing competition in the Chinese media industry, brand value is not only an important reference indicator of corporate mergers, acquisitions, and raising funds, but also the fundamental embodiment of the media's own operating ability and social influence. It is also the primary basis for corporate marketing media cooperation platforms Essence

In Qingdao, cities and brands have grown up. Since the launch of daily industrial products in 1989, the "Qingdao Golden Flower" has opened the era of continuous evolution of independent brands in Qingdao. For more than 30 years, from the world -renowned "five golden flowers" to the new generation of "Qingdao Golden Flower" cultivation enterprises, the brand has become the vivid footnote of Qingdao's urban industry's revitalization and prosperity, and it is also the struggle of the majority of enterprises.

Promoting the high -quality economic development and exploring the road of urban energy level jumping is inseparable from the leading innovative brand leadership. On June 25, the Standing Committee of the Qingdao Municipal People's Congress decided to set up July 17 every year as "Qingdao Brand Day". Qingdao has become the first city in the country to establish a brand day in the form of the Standing Committee of the People's Congress to exercise major matters, which demonstrates the determination of Qingdao to attach importance to brand cultivation and support brand development. The industry's leading cities are of great significance, marking that Qingdao has set foot in a new higher starting point in developing the brand economy and deepening brand building. On the fertile soil of this brand, more and more Qingdao companies are driving innovation as the driver to deeply cultivate the "brand force" and continuously polish the brand's business card in leapfrog development. As a strong brand media with credibility, witnessing and experiencing the surging vitality of the Qingdao brand needs to continue to show the brand media responsibility when the urban brand jumps into a new stage, help the development of brand enterprises, and promote the construction of the Qingdao brand capital.

>>> Media to set up a station

Let the brand corporate station "C position"

City and brands grow together. The brand is the business card of the city and the example of the city. It is also a prominent manifestation of high -quality development. The attention of the brand reflects the brand awareness and brand spirit of a city. It is the crystallization of the integration of the spirit of craftsmanship, entrepreneur spirit, and courage to "walk ahead and open a new bureau".

On August 9th, the Peninsula Media ushered in a 23rd birthday. During the brand media of the brand day, as a brand media, the Peninsula Media used the slogan "Call for example and praise for Qingdao". Praise "Like. On the one hand, to build a platform for brand enterprises to display brand reputation and influence, and help enterprises to attach model models and enhance brand value; on the other hand, build a platform for citizens and netizens Participate in the construction of the Qingdao brand, helping the Qingdao brand to step out of Qingdao, nationwide, and the world.

Participants can use the official WeChat of the Peninsula Metropolis Daily, click to enter the "Brand Praise" event page. The activity homepage gathers the Qingdao brand logo to form a brand wall. Participants can like the example brand in the heart. Each After the brand click, you can link the brand display introduction page. Participants can also participate in the likes through the official WeChat "First Wind Express" of WeChat Finance and Economics. According to the final likes, the "Qingdao Brand Zanli List" was released on the entire media platform of the Peninsula. All citizens and netizens who participate in likes can participate in the lottery. There are mysterious prizes waiting for you to get it. Each person can vote five votes a day, and after vote, you can directly participate in the online raffle.

There are more than 200 Qingdao brands that have been in the media to set up the media, the first batch of Qingdao brands, including well -known brands such as Haier, Hisense, Tsingtao, Shuangxing, Aokoma, etc., as well as new brands such as Yibang Biology, Lihe Taste. They are the Qingdao brand. The responsibility is also the future star of the Qingdao brand.

Brand is a comprehensive manifestation of corporate manufacturing capabilities, technical level, research and development innovation, business management, integrity services, social responsibility, etc. In today's great rich product, the influence of the brand's advantages and disadvantages often exceeds people’s Pre -judgment, especially as the consumption upgrade is gradually rational, paying attention to the consumption phenomenon of brand, pursuit of brand, and buying brand products is becoming increasingly obvious. The more outstanding, the overall strength of the enterprise can become stronger and stronger.

The online brand continues to concentrate. If there are still brand companies who want to show their own brand, they can call 96663 to register. If you have any questions in the process of voting, you can also call 96663 to consult.

When the brand media birthday meets the brand day, it will definitely collide out of the different sparks that the city grows with the brand. In the past, Qingdao's experience in contributing to the brand building for the whole country. Qingdao continues to explore the bottom of the country's brand construction. As well as well -known expert Lin Yifu said: "Qingdao leads the country in brand building. I believe that Qingdao will seize opportunities and contribute to national rejuvenation and Chinese brands in world construction."

Strong brand media take platforms to help, the whole society participates, and the innovation and future power of Qingdao brand and cities will open a greater imagination space.

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