Changde City West Lake Management Zone is committed to brand creation to help agricultural upgrading

The Golden Taohai Cooperative of the West Lake Management Zone of Changde City has recently been inspected on the site of green food certification. Wang Yiwen, the person in charge of the cooperative, said that in 2022, the cooperative registered the "Dongting Honey" trademark. After obtaining the national green food certification, thousands of acres of yellow peaches will achieve high quality prices.

"Cultivating agricultural brands is an important support for boosting agricultural transformation and upgrading, and quality and efficiency improvement." Zhang Wenbing, deputy director of the Agricultural and Rural Bureau of the West Lake Management District, introduced that the district cultivates and grows characteristic agriculture, and strives to make quality, creation brands, and extended chains. article. For the implementation of agricultural product brand cultivation marketing plans for specialty fruits and vegetables, actively carry out the "three products and one standard" (non -risk -free agricultural products, green food, organic agricultural products, agricultural product geographical signs) and well -known brands. Essence

In order to further promote the brand strong agricultural action, last October, the West Lake Management Zone compiled the medium and long -term planning of agricultural brands, introduced the support methods of special agricultural product brand construction, and further launched the popularity of agricultural product brands such as "German Mu Xiang", focusing on supporting dairy, asparagus, fruits and vegetables, fruits and vegetables Eliminates the production and sales of specialty agricultural products. For companies that have obtained China's well -known trademarks, national geographical indications, and organic and green products certification, up to 500,000 yuan awards.

In the process of promoting the cultivation of agricultural brands, the district regards quality as the first priority of brand development, adheres to market -oriented, and uses safety, quality and green as the basic requirements for continuous improvement of products and services. At the same time, focus on building a modern agricultural green production system, integrate green ecology into brand value, continue to strengthen green, organic and geographic identification certification and management, and strengthen the protection of agricultural brands.

"In the past three years, 28 agricultural brands have been cultivated in the region, and the annual output value of agricultural products has exceeded 1 billion yuan." Zhang Wenbing introduced that at present, there are 11 leading agricultural enterprises at the West Lake Management Zone and the "vegetable basket" supply of Guangdong, Hong Kong and Macao Greater Bay Area There are 2 bases and 3 provincial modern agricultural industrial parks. The West Lake Management Zone promotes the "going out" of high -quality agricultural products. At the end of next year, more than 30 organic and green food certification products in the region will be added. Yuan.

- END -