China's contact lenses market size exceeds 10 billion functional products still exists in the gap

21st Century Business Herald reporter Ye Bihua Intern Wang Keyi Guangzhou reported

"In China, contact lenses are an incremental market that is outbreak, but compared with other developed countries, the penetration rate of Chinese contact lenses is at a low level and has great development potential." Recently, the brand marketing department of Elkon's vision health business department The person in charge Zhou Hongyi said in an interview with the 21st Century Business Herald that the demand for Chinese consumers is increasingly diversified, and the choice of contact lenses also has stronger autonomy.

Although the Chinese contact lenses market has developed for many years, it is still in the stages of just emerging as a whole. According to relevant data, the penetration rate of contact lenses in developed countries is as high as 20%to 30%, while China's penetration rate ranges from 3%to 8%, and there is a large gap in the penetration rate.

In addition, there is a gap in functionality at home and abroad. Zhou Hongyi told reporters that 30%of foreign lenses have astigmatism function, and anti -old flower lenses are also involved. "But in China, functional contact lens products account for a very low proportion of the market and there is a shortage of markets. This will be the future of the industry. Big development space. "

As the frequency of consumer electronics products becomes higher and higher, the age of myopia continues to decline. According to the relevant data of the National Health and Health Commission, the myopia rate of high school students in my country is close to 80%, and the myopia rate under the age of 6 reaches 14.5%. The improvement of living standards allows consumers to pay more attention to the health and protection of the eyes when buying glasses, and increasingly tend to buy higher -quality glasses products. According to statistics, in 2021, the retail sales of glasses products in my country reached 108.43 billion yuan.

Compared with traditional frame glasses, contact lenses are more beautiful and convenient, so they have become more and more "myopia" options. Data show that the retail sales of Chinese contact lenses in 2020 were about 10.67 billion yuan, an increase of 1.14%over the previous year. Among them, today's abandoned contact lenses have increased the fastest, and retail sales increased by about 13.5%year -on -year. The contact lens market currently accounts for about 10.7%of the entire glasses products.

However, my country's contact lens market is still in the preliminary stage. As of 2021, there are more than 100,000 companies with contact lenses and color contact lenses in my country, and the number of companies in Zhejiang, e -commerce provinces will exceed 40,000. However, the quality of contact lenses on the market is different, and there is still a gap in related technologies at home and abroad.

The oxygen permeability of contact lenses determines the probability of oxygen to reach the cornea. The oxygen permeability of silicon hydrogel is 6-8 times that of hydrogel materials, which is more suitable for long-term wear, so it is more advanced technology. However, at present, there are basically no other brands that can be produced except Elkan, Docian, Johnson & Johnson, Kubo, Mei Ruokang, and Haichang. The cost price of domestic labels ranges from 2 to 8 yuan, and it is difficult to guarantee the wearing experience.

Zhou Hongyi judged that contact lenses with high water, high oxygen, UV, and easy to wear will be a trend of future development. "As everyone’s spending power gradually emerges, it also attaches more importance to health. The market is gradually turning to the daily throw, but a large part of the market is a long -term product with annual throw, half a year, and seasonal throws. During the transformation process. "

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