Circle!Dongguan Daily East Video works participated in the China News Award for the first time

At 12 noon on July 26, the Office of the China Recruitment Award Office announced the 32nd China News Award and the 17th Yangtze River Tao Fen Award for evaluation materials. This publicity will end at 12 noon on August 2.

Among them, the Dongguan Daily East Video work "Uncle Shou Shou" was recommended by the Guangdong Journal Award for a typical report of the China News Award, and it was also the only news work in Guangdong Province to participate in such a selection.

The China News Award is the highest award for excellent journalisms across the country approved by the central government. It is selected once a year and hosted by the National Journalist Association of China. Carrying out the China News Award selection activities aims to review the annual performance of my country's journalist work, play a demonstration and guidance role in excellent news works, and promote the better service of the journalism for the people, serve socialism, and serve the overall work of the whole party.

This is not the first time that "Uncle Shou Shan" has attracted the attention of the industry. As early as March of this year, "Uncle Shou Shou" won the third prize of the "Grassroots, Turning, and changing the style" event of the Guangdong Provincial News Front in 2021. The selection was jointly carried out by the Provincial Party Committee's Propaganda Department, the Provincial Party Committee's Network Information Office, the Provincial Radio and Television Bureau, the Provincial Association of Notes, and the Provincial Journalism Society.

Deeply tell the story of Dongguan

Back to 2021. As the Tree Planting Festival is coming, the main creative team is worried about the planning of nodes. After many questions, they finally found the story of the forest guard. The forest guard Luo Xu has guarded the Changmutou Forest Farm for 28 years. Everything there, he pointed. 6797 acres of forest farms often patrolled alone, but he was happy.

In order to tell the story of the forest guard in Dongguan, the filming team has repeatedly penetrated into an interview with Dongguan's Zhangmutou Forest Farm, from early morning to night. They followed the forests to find the tree hole to find endangered plants, distinguished pests and insect pests in the woods, and felt the days when there was no network in the mountains that could only be "lost".

The crew team has repeatedly stated that as journalists, they believe that they have their own power. As a result, "Uncle Shou Shan" abandoned the traditional macro perspective and the third -person narrative method, allowing the foresters to tell their stories in 28 years in a flat and kind tone, showing the power of faith.

Repeatedly harvesting users' love

A "simplicity" work has been loved by many people with "real power".

After the video was launched, with its rich details, unique perspectives, and abundant emotions, it moved the majority of readers and the media. It also strongly promoted the development concept of "green water and green mountains is the golden mountains and silver mountains", creating a good social atmosphere for everyone to participate in ecological environmental protection, and demonstrated that Dongguan's firm pace in creating "international manufacturing cities and modern ecological cities" Essence

Subsequently, the work logged in to the homepage of Xinhua News Agency client, and the reading volume exceeded 1 million. It was reposted by many new media platforms such as Surging News, Xiaoxiang Morning News, and Jiupai News. Netizens have left a message: "Uncle Shou Shou Shou is too easy! You are the best!"

In -depth integration of news excerpts are endless

In recent years, under the correct leadership of the Municipal Party Committee and Municipal Government, Dongguan Daily has undergone the development of media integration under the specific guidance of the Propaganda Department of the Municipal Party Committee. The road stepped forward and moved forward steadily. Dongguan Daily Rong Media Platform has exceeded 15 million fans, and more than 5,000 news works have been reprinted by national mainstream media platforms such as central media. More than 100 works have been rated at all levels of news awards at all levels.

In the process of deep integration of the media, visual video products and platforms have also been optimized and upgraded.The "East Video" video brand produces explosive products such as "Uncle Shou Shou", "The Gate of Awakening" and "Samples of rescue nucleic acids in Dongguan Medical Rain".4.28 million, the number of likes exceeded 200 million, the number of fans ranked first in the same city media; the "One Vote of Life" series of videos won the second prize of the 30th Guangdong People's Congress News Award;It was rated as an outstanding work of 2021 South School documentary; the creative video "I Waiting for You in the City of Youth" was selected as the Youth Development City Image Film Exhibition organized by the Central Committee, and ranked first among more than 100 special videos across the country.Text: Editor Feng Jiayi: Zhang Dongchang

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