Sports Marketing TOP10 ｜ Jordan signed 3 Chinese teenager CITIC Bank to launch Messi Credit Card

Sports big business issue 2978, welcome to pay attention to the leading sports industry information platform

Global sports marketing events TOP10, we have made the most important and efficient sorting on the most important and efficient sorting and efficient sports business information of corporate brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, and sporting rights in the past week. For a week, sports marketing events at home and abroad have provided professional reference opinions.

You are welcome to pay attention to and put forward valuable comments, you can leave a message or inquire with our background. The following is a summary of global sports marketing TOP10 from July 25th to July 31st.

10. Naples and Armani EA7 complete the renewal

On July 27, Naples Football Club officially confirmed that the club will continue to maintain a cooperative relationship with the EA7 brand under George Armani in the 2022-23 season.

In the new season, EA7 will continue to develop new jerseys in Serie A, UEFA Champions League and Youth League for Naples. In addition, all the clothing and accessories used by Naples Club are also provided by EA7.

9. Mengniu holds hands in the Chinese Youth Football League to plan for the future of Chinese football

On July 26, the China Football Association and Mengniu Group signed a strategic cooperation agreement in Beijing to jointly announce that Mengniu officially became a senior partner of the Chinese Youth Football League. The two sides will give full play to their respective advantages, conduct in -depth cooperation in building a brand brand and dedication to public welfare and love, and jointly promote the "physical education integration", and comprehensively promote the development of China's youth football industry.

The Chinese Youth Football League is co -guided by the Ministry of Education and the General Administration of Sports. It is sponsored by the Chinese Football Association. It is the top adolescent football competition with the widest coverage, the largest number of participants, the highest level of competition, and the greatest social influence. The first competition this year will cross primary school, junior high school, high school, and university (U8-U19). It will cover 31 provinces and municipalities, municipalities, and Xinjiang Production and Construction Corps.

8.CBA Draft Conference New Kee Yuan Wang Lanzhang joined the War Horse Energy Team

News on July 25, recently, the 2022 CBA Draft concluded successfully at the Qingdao Guoxin Sports Center. As a winner of the two CUBA championships and a CUBA Finals MVP, Tsinghua University famous general Wang Lanzhang was selected by Nanjing Tongxi Club in the first round. At the same time, the war horse officially announced that Wang Lanzhang joined the War Horse Energy Team and became a member of the War Horse Basketball.

As a brand of energy beverage brand highly respected by young groups, the war horses have continued to cultivate in the basketball field for many years. After becoming a top-level league partner of CUBA college student basketball in 2019-2021, he officially became the official sponsor of the CBA league in 2022. And Wang Lanzhang's successful landing has strengthened the support and investment of young players in war horse brands, injecting energy into the development of Chinese basketball's reserve talents.

7.uzi, Mingkai Become LPL CARES Charity Ambassador

On July 26, the 2022 Global E -sports Leaders Summit was held at the Hangzhou International Expo Center. At the summit, Teng Jung Sports announced that two legendary LPL legendary players and Mingkai became LPL Cares public welfare ambassador.

It is reported that LPL and Uzi and Mingkai will be committed to continuing to spread e -sports positive energy for everyone outside the Canyon to help those in the predicament. (For details: Pioneer Sports and global influence, dismantle the development password of the League of Legends e -sports for the new decades)

6.Therabody signed a contract to become the official service provider of the Chinese basketball team and the Chinese three -person basketball national team

On July 27, the well -known health technology brand therabody announced that it had reached a cooperative relationship with the Chinese basketball team and the Chinese three -player basketball national team, officially becoming the official service provider of the Chinese basketball team and the Chinese three -person basketball national team.

Therabody will provide products and professional education and training and sports recovery consulting services for many national basketball teams including the Chinese Basketball Team and the Chinese Basketball National Team of China to help sports athletes maintain health, strengthen recovery, and improve sports performance. , Help Chinese basketball development.

5. Tub × Monster University authorized cooperation series successfully reached Gen Z to consumers

News on July 27th, recently, Tsob × Monster University authorized cooperation series through online and offline simultaneous efforts to create fun and interesting activities and interactive links to strengthen the immersive experience. In addition, the event also maximizes the value of brand spokesperson Fan Ye, closer the distance with consumers of generations Z, and comprehensively stimulates brand vitality.

Data show that online and offline work together, this event created a bright result: On July 15-26, the new product of the new product of the new product of the special cooperation between the Tuba Monster University exceeded the 1 million yuan mark, and the brand e-commerce GMV reached reached 42 million, the total exposure of the event was 447 million, and the total interaction was 2.54 million. (For details: From the Marketing of the University of Monster × Monster University, see how the brand reaches generations of consumers)

4. Lin Lan, chairman of Hisense, visit FIFA or finalize the 2026 World Cup sponsorship

On July 27, Lin Lan, chairman of Hisense Group, visited FIFA headquarters in Zurich, Switzerland. According to a large sports business, Lin Lan's trip is likely to reach a consensus with FIFA on Hisense's continued sponsor of the 2026 World Cup in the United States and Canada.

The 2026 World Cup will be co -sponsored by 16 cities in the United States, Canada and Mexico, which will provide new opportunities for Hisense to accelerate the expansion of North America. In 2021, Hisense TV's sales revenue increased by more than 32.8%in the United States; sales in Mexico increased more than 36.4%. 3. 406 million claims! CBA Company complaints Bilibili to steal the copyright of the event

Recently, the Beijing Higher People's Court issued the Civil Ruling of Shanghai Kuan Entertainment Digital Technology Co., Ltd. and the China Basketball Union (Beijing) Sports Co., Ltd. in unfairly competitive disputes. " The ruling shows that due to Bilibili with an on -broadcast service to the public with a large scale without authorization, the China Basketball Union (Beijing) Sports Co., Ltd. sued to the Beijing Intellectual Property Court and operated to Bilibili Shanghai Phantom Electric Information Technology Co., Ltd. and Shanghai Kuanyu Digital Technology Co., Ltd. claimed 406 million yuan.

According to a large sports reporter, this is the largest claim amount in China's sports copyright infringement case, creating the history of my country's sports copyright infringement. From the perspective of large sports reporters, the claims of this infringement case showed a certain extent to show the protection of the copyright of sports events after the revision of the Copyright Law in 2021. (For details: 406 million claims! CBA Company complained to Bilibili to stole the copyright of the event)

2. MasterCard and CITIC Bank launched Messi theme credit card

News on July 29th, recently, CITIC Bank Yancamesi Master Dada launched the world. Messi said on Weibo: "It is my dream to give me strength, and let me get up after the fall again and again. For the fans, I will win back those honors. Today, I am invited to invite you as@万. Chasing the dream."

It is reported that the application card can be redeemed for the original T -shirt of Messi. The card consumption amount is ≥50,000 yuan and the top three consumption rankings can get 1 Messi Master's priceless gift box with the inside of Messi's autograph jersey.

1. Jordan signing basketball rookie Li Tianrong, skateboarder Xiang Xiaojun, Hiphop dancer Huang Yi

On July 31st, the Jordan brand officially launched the Jordan China 25th Anniversary Celebration with the theme of "Heights" and released the first promotional short film. The short film specially invited Tong Moan, a new generation of talk show actor, played the role of "walking Jordan Encyclopedia" in the promotional film, and vividly tells the brand's inheritance story in different ages and different fields.

At the same time, the Jordan brand announced that three young athletes from different sports are signed in China. They are Chinese basketball potential rookies Li Tianrong, which represents the glider "Xiao Hei" (Xiang Xiaojun), which represents the world in China, and HIPHOP dancers " "Old Aunt" (Huang Yi). In addition to the release of theme series products, the Jordan brand will also launch a series of novel and interesting market activities in the next few months to celebrate the highlights with consumers.

Summary of sports marketing at home and abroad

◆ Ruihe Rehabilitation and Basketball Sports reach an official cooperation

News on July 25. Recently, Ruhe Rehabilitation reached an official cooperation with Basketball Warfare. Players in the basketball competition will enjoy the custom rehabilitation guarantee provided by Ruihe. Ruihe Rehabilitation will also provide professional sports protection and improvement training for more young basketball enthusiasts.

It is understood that the Ruhe Rehabilitation Medical Center (Guangzhou, Shenzhen) is the largest rehabilitation center in South China. It was established in 2019. At present, more than 60,000 rehabilitation diagnosis and training services have been completed.

◆ Insurance insurance has become the official insurance service sponsors of Nantong Zhiyun in the 2022 season

On July 29th, Nantong Zhiyun Football Club signed a cooperation agreement with Nasdaq's listing brand -Huixuan Insurance Brokerage Co., Ltd., and the brand of Huixuan Insurance Brokers — Cross Insurance Insurance Network officially became the official in the 2022 season Nantong Branch Cloud Football Club official Insurance service sponsors and exclusive insurance customization service platforms.

This season, the Insurance Insurance Network will continue to customize the professional industry risk management plan for the generals of Zhiyun. According to the agreement, the Insurance will continue to be the exclusive insurance service customization platform of Nantong Zhiyun Football Team to customize the professional football insurance plan for the Nantong Zhiyun team.

◆ ONE Championship and Amazon Prime Video reached a cooperation

News on July 25, recently, the ONE Championship and Amazon's streaming media platform Prime Video jointly released the 2022 full -year event broadcast plan, and announced the first game card of the ONE championship competition to Prime Video.

On August 26, the ONE championship will be broadcast live on the Prime Video platform. At that time, the competition will be staged in the Singapore indoor gymnasium. The main headline is a heavy matchup between Adriano Merris and Dimetus Johnson. PRIME members in the United States and Canada can watch the live broadcast of the full event through Amazon Prime Video.

◆ Southampton and KBe Drinks Renewal

News on July 25th, recently, the Premier League South Affeton and KBe Drinks extend their partnership. KBe Drinks will continue to provide club fans with its flagship brand kingfisher beer and other brands in its product portfolio.

Since 2019, the two sides have introduced a popular fans in order to improve the fans' game experience. The cooperation will allow both parties to continue this work, and all products and brands of KBe Drinks will provide supporters on multiple activity calendars. After renewal, KBe Drinks will also have a popularity in the club's growing digital channels. ◆ Signing for 3 years! Carme

News on July 25, recently, the Argentine Basketball Federation (CAB) announced a three -year cooperation agreement with Kelme Sports. During the cooperation, Calmei will provide professional equipment sponsorship for all men and women's teams under the Argentine Basketball Federation, including daily training, professional competitions and 3X3 basketball categories.

The Karmei Gang will be officially unveiled in San Louis, Argentina from August 1st to 6th next year. The first appearance of the men's team's equipment will be at the FIBA ​​Basketball World Cup American qualifiers in 2023. In addition to official competitions, Calmei will also launch a series of leisure sports clothing.

◆ VITO becomes the official tool partner of Atletico Madrid

News on July 25, Portuguese brand VITO became the official tool partner of Atletico Madrid, and the agreement will last until the 2023/24 season. Vito belongs to the Central Lobão S.A. Group, which is considered a country and international reference for the tools, equipment and accessories industries. At present, it has branches in more than 30 countries around the world.

"This is a brand with more than 30 years of tradition, saying that we have common values ​​with it, such as courage and effort, and the ambitions of global development, we have more than 30 years of traditional brand. Agree. "

◆ French Volkswagen Bank and Squirrel Savings Bank became the partner of the Torch relay of the Paris Olympic Games

On July 25th, the Paris Olympic Games and Paralympic Senior Partner BPCE Group announced that the two major banks French Bank of France and Squirrel Savings Bank became the Paris Olympic Torch Relayer to display partners.

Through this cooperation, the two major banks will share the joy of the Olympic Games and Paralympic Games with as many people living in France. The common goal of the two major banks is to allow their customers, cooperative shareholders, employees, and ordinary people to play an active role in the celebrations organized by France.

◆ 3 million Euros each year! Real Madrid and skin care brand Cantabria Labs reached a three -year sponsorship agreement

News on July 26. Recently, Real Madrid and skin care brand Cantabria Labs reached a three -year sponsorship agreement. Cantabria Labs will provide Skin care products for Real Madrid men's first team.

It is understood that the sponsorship fee of this cooperation is 3 million euros per year, and Cantabria Labs will also become the 12th second -level sponsors of the Real Madrid men's football in the world.

◆ HomeServe becomes an official partner of Aston Vera

On July 27, the official announcement of the Aston Vela Football Club reached a new partnership with HomeServe Furniture Company. According to the terms of the agreement, HomeServe will become the official partner of Aston Vela, and the agreement period and value have not been disclosed.

HOMESERVE provides on -site furniture maintenance and furniture insurance business for retailers, manufacturers, insurance companies and individuals.

◆ GUILD ESPORTS and Hyperice reached cooperation with Hyperice

News on July 28, recently, Guild Esports, a British e -sports organization supported by David Beckham, has reached a one -year cooperation with the sports rehabilitation brand Hyperice. The company will provide rehabilitation and health technologies for Guild Esports.

In addition, it will receive exclusive rights in the rehabilitation room of the Organization Headquarters. Hyperice has also become the seventh partner of Guild Esports. Others include Bitstamp, Ray Snake, Samsung, Saibaiwei, Hyperx and Coca -Cola.

◆ Manchester United and sports travel experience platform SportsBreaks expand cooperation

News on July 28th, a few days ago, Manchester United and the official tourism supplier SportsBreaks expanded their cooperative relationships. According to the agreement, SportsBreaks.com will sell Manchester United's official tickets and hotel packages to fans in the United States and Canada to provide experience in the Old Trafford Stadium Observation.

SportsBreaks's sister company Inspiresport will provide opportunities for youth clubs, high schools and university football teams to give them the opportunity to go to Manchester to be guided by Manchester United Football Team.

◆ PRIME sports drink becomes an official Arsenal hydrating supplier

On July 28, Arsenal's official announcement and sports beverage brand Prime established a new partnership relationship, and Prime became the official Arsenal hydrating supplier.

According to foreign media reports, Arsenal's board of directors has been eager to increase commercial income. This time, it has cooperated with the founder of Prime, Internet celebrity Logan Paul, and KSI to open up new markets.

◆ Electric vehicle manufacturer vinfast becomes the Ironman World Championship title sponsor

On July 28, Ironman, the global leader of the Trone, reached global cooperation with Vinfast. The company is the first car manufacturer in the world to completely turn from internal combustion engines to electric vehicles. Since 2022, Vinfast has become the first title partner of the Ironman American series.

In addition, the company has become the Twenty -22 Ironman World Championships and 2023 Ironman 70.3 World Championships. At the same time, Vinfast will also become exclusive electric vehicle partners in the Ironman and Ironman 70.3 series in the United States, Europe and Asia.

◆ Edge Cloud Platform Fastly becomes Global sponsor of Mercedes

News on July 30, Fastly, the world's fastest global marginal cloud platform, became the official global sponsor of the F1 Mercedes team. This long -term cooperative relationship reflects the common commitment of the two companies on fast, safe, and leading experiences, whether on the track or on the Internet.

Mercedes will use Fastly's technology to improve its online and digital fan experience. Fastly's powerful programmable edge cloud platform helps the world's top brands with the fastest online experience, while improving site performance, enhancing security, and innovation globally.

Note: The pictures used in this article are from the Internet

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