Changle County Yixian Town: "Four Hua" strategic promotion of the high -quality development of the musical instrument industry

In the implementation of the strategy of agglomeration, branding, cultural tourism, and national development, Changle County has cultivated high -quality development in the instrument industry cluster with distinctive characteristics and strong competitiveness.

[Reporter] Wang Fengjiao

I am now in the Changyun Da Instrument Co., Ltd. Musical Instrument Experience Center in Qianzhen Town, Changle County. There are many musical instrument enthusiasts here every day to experience and buy guitar.

Changyunda Musical Instrument Co., Ltd. is a company specializing in the production of electric guitar and electric bass. Faced with fierce market competition, the enterprise line carried out marketing through e -commerce platforms such as Alibaba and JD.com; offline factory experience stores formed a complete three -dimensional marketing model.

[Interview] Zhang Longgang, general manager of Changle County Changyunda Musical Instrument Co., Ltd.

At present, we have the annual output of various types of instruments of about 120,000 units, of which about 70%of the electric guitar exports, which are mainly sold to the United States and European countries and regions.

In addition to mass production, companies also make customized products according to the different needs of customers, and integrate Chinese traditional culture into it, and use a "guitar" to connect the world.

[Interview] Zhang Longgang, general manager of Changle County Changyunda Musical Instrument Co., Ltd.

This style of electric guitar was originally just an ordinary ST -style electric guitar. After our innovation, we incorporated the elements of blue and white porcelain in traditional Chinese culture into the guitar. In this way, when we exported this guitar, we first put the guitar first to put the guitar Bring it abroad, and then brought traditional Chinese culture abroad.

In Zhenzhen, there are more than 80 instrument production and supporting companies such as Chang Yunda and more than 8,000 employees. The annual production of various types of musical instruments is 2 million, and 5 million sets of instrument accessories are produced, of which electric guitar production accounts for 36%of the country's total output.

[Interview] Deputy Secretary of the Party Committee and Mayor Lu Dongfang

While we are doing excellence, our guitar manufacturing industry is concentrated and promoted as a regional public brand to create a good Chinese cross -border e -commerce comprehensive test area Changle Park. At the same time, combined with the "Industrial + Cultural + Tourism" model, combine music education and training, cultural tourism, and e -commerce logistics to enrich the connotation of guitar, so that 鄌郚 can truly become an internationally influential characteristic town.

- END -