Shaanxi Province's Quality Strong Provincial Brand Xingshan Enterprise Brand Promotion Summit is grandly opened in Xi'an

On July 31, the Shaanxi Provincial Federation of Industry and Commerce, the Shaanxi Provincial Development and Reform Commission, the Shaanxi Provincial Department of Civil Affairs, the Shaanxi Provincial Department of Commerce, and the Shaanxi Provincial Cultural Tourism Department, Shaanxi Provincial Enterprise Brand Construction Promotion Association, Dongling Group Co., Ltd. , Hosted by Shaanxi Liulin Wine Industry Group Co., Ltd., the Xi'an Enterprise Brand Construction Association, Shaanxi Provincial Institute of Quality Brand and Standardization, Shaanxi Provincial Agricultural Brand Construction Association, and Xianyang Supply and Marketing Cooperative co -organized by Shaanxi Province "Brand Promotion Summit" was grandly opened at Xi'an Lanxi International Hotel.

Dong Lei, former deputy secretary of the Shaanxi Provincial Party Committee, Chen Yiyou, former deputy director of the Standing Committee of the Provincial People's Congress, Wu Tie, Deputy Minister of the United Front Work Department of the Provincial Party Committee, Secretary of the Provincial Federation of Industry and Commerce, Wu Yongchao, Deputy Minister of Publicity Department of the Provincial Party Committee, the Provincial Federation of Industry and Commerce Federation, the Provincial Federation of Industry and Commerce Vice Chairman Zhang Hongwei, Li Shengrong, deputy director of the Provincial Development and Reform Commission, Zhang Kechun, a second -level inspector of the Provincial Department of Civil Affairs, Sun Jinghu, deputy director of the Provincial Department of Commerce, former director of the Provincial Tourism Bureau, the Standing Committee of the Provincial People's Congress, Director of the Overseas Chinese Affairs Committee, and the Provincial Song Qingling Foundation Deputy Chairman Dong Xianmin, Song Haiyuan, former Secretary -General of the Provincial People's Congress, Zhang Baotong, a researcher at the Provincial Academy of Social Sciences and a member of the Provincial Decision Consulting Committee, Gao Aiping, Deputy Director of the Provincial Department of Agriculture and First -level Inspector, Zhu Kexiao, former Party Secretary of Xi'an Academy of Fine Arts, Wang Dong, former deputy director of the Provincial Government Policy Research Office, Zhang Yuying, the former disciplinary inspection team leader of the General Office of the Provincial People's Congress, Wang Zhengwei, deputy director of the Provincial People's Congress, Deputy Director of the Expert Committee of the Ministry of Housing and Construction, Wang Zhengwei, the former Dean of the Provincial School of Construction Engineering, and director of the Hong Kong Tianle Real Estate Group Ma Jianhua, senior consultant of the provincial and provincial promotion committees, director of the CCTV Advertising Promotion Department, Li Changzheng, Chairman of the Qin Coal Group and Honorary Chairman of the Provincial Promotion Association Consulting Bureau of Qinmei Group Wang Rong, chairman of the enterprise group, Wang Rong, honorary president of the provincial corporate brand construction promotion association, chairman of the board of directors of Dongling Group Co., Ltd., and Li Heiji, chairman of the Provincial Promotion Association, were invited to attend. The meeting was chaired by Zhang Xingfa, Executive Vice President and Secretary -General of the Shaanxi Provincial Executive Association.

Participating in the meeting are the leaders of the Municipal Federation of Industry and Commerce, the Development and Reform Commission, the Business Bureau, the Cultural and Tourism Bureau, the Market Supervision Administration, the Market Supervision and Administration Bureau, and the Brand Construction Promotion Association. Relevant enterprises, associations, professional institutions, leaders of group organizations, and all sectors of society and news media. The summit aims to promote the construction of the Shaanxi brand and better publicize the Shaanxi brand to lead high -quality development.

Li Hei, president of the Shaanxi Provincial Enterprise Brand Construction Promotion Association and chairman of the board of directors of Dongling Group, delivered a warm speech. He said that over the past two years, the Shaanxi Provincial Product Promotion Association jointly formulated the four -year planning and "brand construction 12345 project", formulated and promulgated 10 group standards such as the "Shaanxi Provincial Enterprise Brand Standardization Construction Guide" , Established 10 prefecture -municipal brand construction centers, Shaanxi Province Quality Brand and Standardization Research Institute, publicly collected and selected for the society, and established Shaanxi Province Quality Management and Quality Guarantee Standardization Technical Committee, brand Xingshan High -quality Development Wanli Bank Organizing Committee It has improved the brand building standards, evaluations and promotion methods of professional committees, coordinated organizational strength, and vigorously carried out brand construction work such as well -known brand evaluation, brand official qualification training, and brand cultivation demonstration projects, and promoted the construction of Shaanxi brand. This brand evaluation promotion activity is a new starting point that highlights the stories of Shaanxi brand construction, spread the story of Shaanxi brand examples, and promote the construction of the Shaanxi brand.

Yang Guangying, the executive chairman of the Shaanxi Provincial Enterprise Brand Construction Promotion Association and the chairman of the Standardization Technical Committee of Shaanxi Province, reads the "Shaanxi Province's 2021 Enterprise Brand Evaluation Results", and invited the leaders to win the "Shaanxi Province's first strong brands and well -known brands in Shaanxi Province, well -known brand. More than 130 units and individuals of excellent brand enterprises, characters, products, and products have issued plaques and certificates.

Wu Tie, deputy minister of the United Front Work Department of the Shaanxi Provincial Party Committee of the Communist Party of China, secretary of the Party Group of the Provincial Federation of Industry and Commerce, and executive chairman, pointed out that the good situation of the current sustainable and healthy development of our province has not changed. The fundamentals have not changed. The majority of private enterprises should further strengthen their confidence in development, actively use policies such as optimizing the business environment, helping enterprises to relieve difficulties, and promoting measures to implement the policy to increase their salary for the brand.

He emphasized that it is necessary to adhere to innovation -driven, take independent innovation as the core of cultivating brands, and strive to enhance the core competitiveness of the enterprise; to ensure the priority of quality, continuously improve the quality and service quality of the product, and work hard to create the "century -old store" of the long -term foundation; It is necessary to enrich the cultural connotation, learn nutrition from Chinese culture, and focus on improving the brand's added value and reputation; Unicom's two markets, we must better experience growth in the international and domestic markets, and continue to expand the influence of the brand. He requested that the provincial product promotion committee must give full play to the role of bridge and bonds, enthusiastically serve the enterprise, and tell the Shaanxi brand story and strive to enhance the influence of Shaanxi's brand.

In the special interview session, Wang Wei, a well -known expert and scholar, the government think tank high, and Wang Wei, an expert in Guangzhou Kunlun positioning, was invited to participate. He also focused on "how to improve the influence of Shaanxi brand and jointly promote the high -quality development of Shaanxi" with 4 brand entrepreneurs representatives. " Exchanges, share the story of brand growth, discuss the brand building strategy, and talk about the brand of the brand in Shaanxi.

The summit promoted the independent brand of Shaanxi, told the story of Shaanxi brand, enhanced the influence of Shaanxi brand, further enhanced brand development awareness, spread the concept of brand development, created the brand development atmosphere, and promoted the brand's high -quality development.Responsible editor: Liu Shuhai

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