US media: Nine suggestions for e -commerce in China

The US "Search Engine Journal" July 29 article, original topic: 9 suggestions for e -commerce marketers in China. If foreign e -commerce can do well grow.

First, understand Chinese consumer behavior. The Chinese prefer "single entry point" shopping, and they can choose between brands instead of accessing the shopping platform of a single company. Chinese consumers are also influenced by celebrities and social media. The direct link from social media posts to the online store makes it easy for shoppers to find mergers and acquisitions to buy their favorite stars.

Second, choose the right product. Modern Chinese consumers have entered a more personalized thinking mode. The report of the consulting company Essezzhe found that from 2013 to 2021, consumers willing to buy their identity products increased by 11%. You need to sell the product types they are looking for, and the product must be regarded as a high -quality alternative to domestic products.

3. Set local hosting for your website. Chinese search engines tend to show priority to the website on domestic servers. It is not enough to launch the Chinese version of the existing online store. In order to appear in the search of Chinese consumers, you need a custody website in China.

Fourth, China's payment method may be different from you. It is recommended that you cooperate with third -party online payment platforms such as Alipay or Tenpay.

Fifth, provide excellent customer service. Chinese consumers expect you to provide fast delivery and return services, clear Chinese communication and convenient mobile payment options. They are not afraid to share their views on social media, so the bad customer experience will have a profound impact.

6. Choose the correct logistics solution. Your logistics must be ironed, which means to find a good third -party supplier.

7. Use top platforms to contact more shoppers. If you are a member of China's large online markets such as Taobao, Tmall or JD, you will come into contact with more audiences.

8. Use various shopping festivals. These festivals include Women's Day, Mother's Day, Golden Week, Double 11, etc.

Nine, promote on Chinese social networks. In addition to the role of social networking sites mentioned in the reminder one, just like Westerners, most of the daily life of Chinese people spend on these websites, which means that the properly launched products will have high exposure. (Author Brian Fredric, translate by biography)

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