Milk Tea Testant: The most enviable "fairy work"?

For young people "post -90s" and "post -00s", milk tea testers are definitely a "fairy work": the work content is drinking milk tea, and "milk tea freedom" is casually realized. There are online rumors that this "cool crooked" work, the monthly salary is easy to exceed 10,000. Is this true?

What is the daily work of milk tea trials? Is the milk tea industry still on the outlet of "making money"?

1 catties of meat company compensation for 10,000 cash?

Is the milk tea trial and fatter? Recently, a small video of "1 pound of fat 1 pound for 10,000 yuan in cash" has been circulating on the Internet. Some netizens excitedly stated that I was 1 catties long, 1 kg of weight loss, 1 pound, and then reduced. Can I get tens of thousands of compensation in this month?

Fang Gang, who had done part -time milk tea trials during college, said in an interview with China News Agency: "How is this possible, the video on the Internet is a 'Duanzi', in order to attract the attention. Even the company's research and development The milk tea in the ministry is fat, which is also eaten by cooking biscuits. In fact, milk tea can't drink much. "

Fang Gang said that he is now working as a brand marketing department of a milk tea chain institution. The milk tea tester from the R & D department is not like we drink milk tea as consumers. However, when you taste and compare with different milk tea, you need to eat one or two soda biscuits to dilute the taste in your mouth and restore the sensitivity of taste buds -in fact, the cookies you eat more than drinking milk tea.

Fang Gang said that in principle, there is no full -time milk tea tester in their company. Colleagues responsible for the development of new products must try to drink, and other colleagues often receive trials. Fill in some forms after drinking milk tea, so that you can drink milk tea with problems and standards. After a long time, you can have some experiences, and there are not many technical content.

Instead, the more pure "tester" is a member of some members who run the card. The company will classify it for different ages and gender. Before the new product is launched, the corresponding member customers make opinions and fill out the questionnaire from the perspective of consumers.

When Fang Gang was studying university, he was a part -time trials of a milk tea brand with his girlfriend. He had no salary, but he could often get some free coupons and discount coupons. The company he is currently working is also the same. He does not need professional evaluation results, but you can understand the true feelings of customers. After getting the questionnaire data, the operation department and the R & D department are analyzed and judged from their respective directions to adjust the product and marketing strategies.

"A circle around the earth" industry

"It sells more than 300 million cups a year, and the cup can be around the earth." Many people may be impressed by this milk tea slogan. How about the "Qian Jing" of the milk tea industry?

According to relevant statistics, the retail scale of China's tea market has been nearly 9 times, and the high -speed growth of the milk tea industry has attracted capital attention. Some milk tea heads have completed multiple rounds of financing, and in 2020, they have entered the new tea track over 4 billion yuan.

However, I am afraid that this business is not as good as it is. You can often see the case of folding halberds: the full set of milk tea equipment of tens of thousands of yuan is "accumulated" on the second -hand e -commerce platform with the closure of the milk tea shop.

The rapid expansion and development of the milk tea industry for capital intervention, at the same time, also made the industry "smoke" and more competitive competition.

Milk tea chain companies occupy the main share of the Chinese milk tea market. There are two types of chains: "direct business model" and "franchise model". From the perspective of the number of stores, the number of stores in the franchise model is more.

However, many franchisee owners who lost money complained that the investment promotion brand, "only takes care of the franchise fee, and the later service and support cannot keep up." Although the gross profit of direct-operated stores is likely to reach 60%-70%, the net profit may be less than 5%after the cost of the headquarters.

Moreover, the iteration of the milk tea industry has been accelerating, from the previous 5-8 years to 3-5 years. A data survey of Ai Media's consultation showed that the milk tea shop that continued to operate for more than a year was only 18.8%.

Xiong Fen, the chairman of the Capital Capital, believes that the brutal growth stage of milk tea has basically ended, which means that the milk tea model that can make money to make money is over. The next stage is the stage of brand power competition, including the upgrade of brand image, supply chain, management level, and refined system. When the industry competition is fierce, regionalization or a better defense method. The milk tea track is large and can allow a variety of differentiated companies to exist, and it will not be unique.

Medical experts "blow cold wind" for milk tea

Is milk tea a healthy drink, is it beneficial or harmful to long -term drinking?

Liu Min, deputy chief physician of the Nutrition Department of Xiangya Third Hospital of Central South University, said that milk tea was originally a must -have for daily beverages of nomadic peoples in the northern nomads and the must -have for hospitality. It is made from natural milk and black tea, which will generally not harm the human body.

However, milk tea sold on the market usually rarely does not contain milk and tea ingredients. Instead, it is made of various food additives. Long -term consumption may cause some harm to the human body:

1. Caper fatty acids: Milk tea contains milk. The main component is hydrogenated vegetable oil, which belongs to artificial oil. The trans fatty acid contained in it can make people obese if it is excessive, and it will increase the low density lipoprotein cholesterol in the human body, increase the incidence of arteriosclerosis, and cause diseases such as coronary heart disease, hyperlipidemia, high cholesterol, and may increase the malignant. Risk of tumor;

2. The amount of sugar: At present, the amount of sugar from milk tea on the market is more, and some merchants will also add sweetin to milk tea. It belongs to a kind of artificial synthetic sweetener without nutrition. It will lead to further worsening the condition of diabetic patients; 3. Caffeine: According to the survey of the Shanghai Consumer Protection Commission, the average content of caffeine contained in a cup of milk tea can reach 270 mg, so it may lead to symptoms such as anxiety, insomnia, etc. who have long -term drinking milk tea, so as It may also cause diseases such as gastrointestinal ulcers and osteoporosis.

Yang Wei, deputy chief physician of the senior medical department of Xuanwu Hospital of the Capital Medical University, believes that the pearls in milk tea belong to the staple food category, and a pearl is about a bowl of rice. A bottle of 550ml Sprite is 250 calories, and a bottle of full sugar pearl milk tea is about 710 calories. Semi -sugar pearl milk tea is 600 calories, and sugar -free pearl milk tea also reaches 510 calories.

And because milk tea has a very high calories, especially for patients with diabetes or obesity, whether it is drinking whole sugar, semi -sugar or non -sugar milk tea, the difference in heat produces is not great. If there are already three highs, and accompanied by obesity, hyperlipidemia and other characteristics, the amount of milk tea should be reduced as much as possible. (The country is through the traffic)

Edit: Zhou Quan

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