Parent -child travel market is expensive

With the implementation of a policy and measures for the prevention and control of the epidemic and economic and social development, the economic overcover factor of overwhelming exceptions has adversely affected my country's economy, showing a stabilization and recovery trend. Some areas have been impacted by the epidemic, and the economy has changed positively. As one of the economic forms, the tourism industry has also gradually recovered.

After the summer vacation, more and more parents and children choose to travel in the form of parent -child travel. Ctrip data shows that the number of parent -child ticket orders since July increased significantly from June, and the parent -child order increased by 6 percentage points compared with the usual average level. The order volume of summer parent -child hotels was restored to 80%of the same period in 2021, an increase of 20%over the same period in 2019. Parent -child travel market potential is seductive, and there is a lot of promising.

From the perspective of demand, the parent -child travel market has the characteristics of strong growth and stable demand. With the implementation of the "double reduction" policy, the market volume of collective travel in my country's collective travel will increase. There are different humanities and natural styles across my country. These characteristics are suitable for the sustainable launch of various "parent -child travel" and "parent -child research" projects, thereby achieving diversified revenue.

From the perspective of the supply side, there are currently uneven levels and insufficient supporting services in major scenic spots. Personalized tourism products in the field of parent -child travel are not rich, and it needs to be improved in the IP operation concept and the entire industry chain. How to make good use of local resources and create differentiated competition advantages, and form a large -scale and branded industrial chain, have become an important point of focus.

In view of this, relevant departments should be adopted according to local conditions and exert the corresponding advantages according to the local regional economic characteristics, and to avoid strengths and avoid weaknesses, and form a personalized and characteristic development of parent -child travel -related industrial chains. On the basis of relying on the advantages of local humanities and natural resources, we should focus on creating special brands and cultural tourism IPs. Relying on the existing cultural tourism industries in the region, the cultural tourism industry segmented the parent -child travel market and designed the corresponding boutique tourism routes. At the same time, we must focus on supporting the support policies, and combine the professional characteristics of the parent -child travel market to launch more welfare measures such as free visits for young children and free tickets for summer students to attract more families to participate in travel.

At the same time, related enterprises must continue to make new agents, and in the level of product optimization and service upgrades, it is more suitable for the needs of parent -child travel. For example, you can adopt online and offline integration to add the "two -dimensional" content that children prefer, and pay more attention to the needs of family members in different ages in tourism line design and catering services; , Specialized to launch special rooms suitable for two or three -child families; and so on. Through multiple measures, multi -angle and multi -level economic benefits, and the cultivation and shaping of boutique consciousness, parents and children can harvest in the process of parent -child travel. In addition, in the design of specific tourism projects, we must pay more attention to the innovation and quality improvement of content, so that consumers have a new sense of experience.

Zhang Mengqi

【Edit: Ye Pan】

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