Shuxiang Lingnan · Famous Studio ④ ｜ Lu Xuehua: "Doing every book" is the original intention of my editor

"Shuxiang Lingnan · Famous Editor -in -Chief Studio" Railway Media Series Report ④

Text, picture, video/Sun Lei intern Liu Qi

【Enter the studio】

Based on the local area to the whole country

Busy is the norm of Lu Xuehua's work. In the middle of the interview, she also signed a few office documents. Be careful is the mentality of editing Lu Xuehua. To publish the theme, the keen political judgment is the primary literacy.

Her studio is the office, spacious and bright, looking around, except for books or books. The desk is detailed, the documents, manuscripts, books, and daily necessities are placed in an orderly manner. The important documents are labeled with other categories. This meticulous and rigorous is closely related to the quality of the editing editing.

"In the past 20 years, the publishing industry has undergone great changes. Previously, a editor published five or six varieties a year. Now there may be as many as 20 or 30 species. It is said that the editor needs to invest a lot of time and energy in terms of topic research and planning, manuscript school reading, and follow -up marketing promotion, which is also an important test of the current book editing.

"Temple -selection planning is not a closed -door car." Lu Xuehua often through news, understanding important meetings and the latest information, and in the era of big data, he also passed the data analysis and investigation and judging the operability of the topic selection.

As a local publishing house, Lu Xuehua's team continued to expand the scope of the topic and move towards the whole country while based on the local area of ​​Guangdong. During the compilation of the "Party Building Power in the Great Party Governing Poverty -Poverty Alleviation -Poverty Alleviation", Lu Xuehua's team invited Huang Chengwei, director of the Poverty Alleviation and Development Center of the State Rural Revitalization Bureau to form a compilation team. The book was well received after the publication, and was selected for the National Publishing Fund Record Well -off Project Special in 2021.

"Great Party Governing Poverty -Party Building Power in Poverty Alleviation" (click the picture to view details)

Speaking of daily work, "pain and happiness." Lu Xuehua smiled heartily. The publication of current politics needs to be in line with the theme of the times, and the timeliness is very strong. Under emergency tasks, the team members are not even resting. At the busiest, Lu Xuehua came out early and returned early, and did not even have time to take care of her daughter who was just two years old.

Although hard work is normal, the achievements made Lu Xuehua very proud. In recent years, she has led the team to explore the road of theme publishing, intending to make more dynamic and distinctive theme books. From 2017 to 2021, in the selection of key publications of the theme publishing of the Ministry of Propaganda, the Guangdong People's Publishing The company ranks sixth in the country and ranks first in local publishing houses.

Make "hard vegetables" easy to absorb and digest

When it comes to the publication, many people will inertia think of boring and serious interpretations of current affairs. But in Lu Xuehua's heart, theme publishing is not far from the market and readers. It is wonderful, lively, wisdom and imagination.

In order to break the original curing thinking, Lu Xuehua led the editorial team to explore how to make the theme publication of "both meaningful and interesting".

"We use the two main lines of the antenna and the ground line to publish and layout of the product line." Lu Xuehua said that on the one hand, the authorized scholars planned to launch high -end authoritative theoretical theme books, such as "History of the People's Republic of China" "One Hundred Years of the theory of the Communist Party of China"; on the other hand, it independently planned a series of books for market -oriented, and is a popular theoretical reading of current political and political theory.

"History of the People's Republic of China" (click the picture to view details)

Last May 4th Youth Festival, Guangdong People's Publishing House, Shijiao Publishing Center, and the Municipal Social Sciences Federation planned the "Centennial Party History · Youth Talk" activity, using the material in the "Red Guangdong Series" to make a format form, and finally obtained a million playback volume. , Selected for the National Digital Publishing Boutique Selection Recommendation Plan, explore the popularization, younger, and digital roads in the era of Rong Media.

"Sinicization of Marxism for 100 Years" (click the picture to view details)

Lu Xuehua emphasized: "Being a theme book must fit the pulse of the times, and at the same time sink to the common people. To tell the story of Chinese stories, people must be understood and listened." Represented by "China in the Account", it is true. The account story is connected in series, recorded "big" China from the "small" ledger, and made a large narrative from a micro perspective to record the historical trajectory of the people's 70 years of people's 70 years of people's rush to a better life. At present, traditional Chinese, Korean, Arabic, etc. copyright.

"China in the account" (click the picture to view details)

In the past few years, Lu Xuehua has been responsible for inheriting the promotion of Lingnan culture, telling the story of the Bay Area, and the story of Guangdong's reform and opening up. Forms, realize the integration and publication of books.

"Our team has a common goal -that is, to work together to allow the current political books of Guangdong People's Publishing House to occupy a place in the national current political book market." Lu Xuehua said with expectations.

【Interview】

Create a good book with both the two -effect and seat

Yangcheng Evening News: In your opinion, what is the most important quality of an excellent book editing?

Lu Xuehua: The word "responsible editor", "responsibility" first. I think that the most important thing as a book editor is to have responsibility and consciously assume the mission of propaganda ideological work, and be responsible for readers and to himself.

The concept of my publishing time is "doing every book well". This is also my original intention of choosing to be a editor, making the spirit of craftsmen the spiritual pursuit as ever.

Yangcheng Evening News: How do you think how should you create a market -oriented theme publishing books at the moment? Lu Xuehua: The theme publishing is our lifeline. In recent years, the Guangdong People's Publishing House has actively changed ideas to try to create a boutique readings that integrate politics, authority, ideology, and readability, and explore an innovative path of effective and sustainable development. Ordinary people's homes. "

We have been committed to creating a good book with both the bilateral effects that are well -known and appointed. Since the first series of "Classic Yue Reading Series", since the first series of publishing in 2014, it has been widely praised by the market, and it is planned to launch the third series in 2022.

"New Era Grassroots Party Construction Work Series" systematically sort out all party building practical work from party members, party branches to party committees, supplemented by various resources such as innovative cases, original comics, illustrations, exclusive micro -classes, PPTs, etc. Workers have strong operability and practicality, and the market response is enthusiastic. The second series is planned in 2022.

"New Age Grassroots Party Building Work Series" (click the picture to view details)

At the same time, try to apply the new thinking and new concepts to the specific practice of book publishing, integrate the new concept of publication media publishing, and use WeChat reading clubs, Weibo topics, online live broadcast, etc. Such as "New Era Grassroots Party Building Work Series" scan the code to read the micro -class, the exclusive audio and video resources of "The Story of the Party Member", and the online live sharing session of "China in the account".

"Everyone writes a small book" to make the theme publishing deeply people's hearts

Yangcheng Evening News: Can you combine the "Double Cycle Theory" to talk about your views on differentiated competition in theme publishing?

Lu Xuehua: As the positioning of theme publishing content is becoming increasingly obvious, a large number of similar topics, or similar themes, or similar packaging forms, or from the same author, "big but not strong", "more and more and more than the same authors, or the contents of the major time node Not fine. "

In the past, "Book Wilderness", the publishing of books was to solve the problem of "whether there was" and "enough". The problem.

Compared with other double -loop theme books, this "Double Cycle Theory" is undoubtedly a few shooting. However, the slow work of slow work also allows the author and editor to have more precipitation and thinking.

In comparison, this work is more complete in the content structure, including major issues such as macro -in industrial chain, financial reform, and aging, as well as aspects that are closely related to the people.

We summarized ten representative issues from it, and obtained the positioning of this book: "Ten key issues that the Chinese economy is about to face" is not only limited to the framework of "dual cycle", but also focuses on responding to the Chinese economy. future.

"Double Cycle Theory" (click the picture to view details)

As an authoritative theory of deeply looking forward to China's economic prospects, the biggest feature of the "Dual Cycle Theory" is to in -depth study of the dual -cycle model of the national economy in different industries. This is also rarely involved in the previous theme books.

Yangcheng Evening News: How to transform the difficult themes so that ordinary readers can read and like to read?

Lu Xuehua: The theme publishing is a publishing activity that focuses on major themes. It assumes the responsibility of spreading and promoting mainstream values ​​and socialist ideology, and promotes Sinicization of Marxism, the times, and popularization.

Therefore, the obscure language and the deep and unpredictable theory are not the meaning of the theme boutique. On the contrary, "Everyone writes a small book", which will express the profound professional theory in a bland and simple language. In the reality of the incision theme, the theme publishing is deeply rooted in people's hearts.

To make the theme publishing details and life, I am most impressed by "History of Social Life of the Republic of China". This book has been selected for 8 years from determining the topic selection to the publishing. The project is the "National Major History Research and Teaching Institutions of the Year" of the Chinese Institute of History.

"History of Social Life of the Republic of China" (click the picture to view details)

The content of the book is very interesting. Introduce the diet life, clothing customs, architecture and living and life of social life during the Republic of China. The process of concept, lifestyle and social style practice.

Personal profile

Lu Xuehua

He is currently the assistant editor -in -chief of Guangdong People's Publishing House and the director of the current political reading material publication center. He has led the editorial team to focus on the publishing of theme books. In the past five years, 5 types of topics were selected for the theme publishing of the Ministry of Propaganda. Eight types of national "going out" projects were selected, and they have achieved good double results.

Source | Yangcheng Evening News • Yangcheng School

Editor -in -law | Li Li

Edit | Sun Lei

- END -