Hot search first!Hongxingrke donated another 100 million, netizens: If you dare to donate, we dare to let you stepping on the sewing machine

Hongxingrke donated money again, this time it was 100 million yuan!

After the incident was revealed, he appeared on the hot search first, and some netizens said, "I donate some money." Many people say, "You are so generous, I can only continue to order" "If you dare to donate, we dare to let you keep stepping on the sewing machine."

It is reported that Hongxingrk had attracted the "wild consumption" of netizens because of donations last year. So who has Hongxingrke donated 100 million yuan this time? What about the result of suddenly became popular?

Who did you donate 100 million yuan?

On the evening of July 30, the official Weibo of@7 7 7 said that Hongxingrke donated 100 million yuan to the Fujian Provincial Disabled Welfare Foundation for helping the disabled group.

Later, on July 31, the Fujian Provincial Disabled Personal Welfare Foundation stated that in recent years, the Fujian Provincial Disabled Welfare Foundation and Fujian Hongxing Erk Sports Products Co., Ltd. jointly launched the "Hongxing Help · Clothing Love" project, Cumulative loving supplies worth 180 million yuan to families with disabilities.

According to the Fujian Provincial Disabled Personal Welfare Foundation, this time, Hongxing Erk solemnly promised to donate more than 100 million yuan of materials and good funds, set up a "Hongxing You Love • Assistance to Disabled" project to help people with difficult disabilities and their families improve their lives quality.

"In the next step, we will cooperate closely, with the theme of" Caring for the Disabled Patients 'Sharing Happy Life', and implement them in three years. Difficulty groups. "

After being "wild consumption", the powder was greatly dropped

Earlier, Hongxingrke was sought after by consumers for donations. Last year, Henan rare rainstorm. On July 21, Hongxingrke was "distressed" by netizens because of the low -key donation of 50 million yuan of materials.

On the evening of July 22, the number of viewers in the live broadcast room of Hongxing Erk exceeded 2 million, and the anchors repeatedly shouted "rational consumption". Wu Rongzhao, president of Hongxing Erk, appeared in the live broadcast room late at night, thanking netizens, hoping that everyone could continue to pay attention to the affected situation in Henan, and said: "Everyone sent us Hongxing Erk to the hot search, let me feel everyone's enthusiasm and warmth. Moved, we will continue to do products and services. Finally, I suggest that you consume rationally in this live broadcast room. "

In addition to being snapped up by netizens, Hongxingerk's offline stores have also been strongly supported by consumers. On July 23, a man purchased 500 yuan products in the Hongxingerk store in Nanjing, Jiangsu. At the checkout, the man scanned QR code to pay 1,000 yuan and turned to run. After leaving, the clerk reacted. On July 24, Hongxingrke said again that he hoped that everyone would consume rationally.

According to the report of Hongxing News in November 2021, the traffic of the offline stores of Hongxingerk's store has decreased significantly, and the number of fans on the online platform has also fallen straight. , Fall nearly 10,000 powder every day. Take the two days on October 31 and November 1 as an example. On the day of the heavy rain donation, it added 1192 fans. "

Data diagram Source: Screenshot of Hongxing Erk's official website

After a wave of "wild consumption", in July this year, Wu Rongzhao wrote in the People's Daily that quality is the brand's vitality. In the article, many domestic products, including Hongxingrke, have continuously increased R & D investment and worked hard to improve product quality. It should be seen that technology is promising in reducing traditional craftsmanship, improving artistic effects, and designing new products. Wu Rongzhao also mentioned, "With the continuous improvement of consumers' demand for the quality of life, spiritual culture, domestic products brands should also develop new consumer blue oceans in better meet consumer needs."

Edit 丨 Wang Naixin Comprehensive Weibo@Hongxing Erk's official Weibo, Fujian Disabled Welfare Foundation WeChat public account, Beijing Daily, People's Daily Review, Red Star News

Picture 丨 Weibo@Hongxing Erk's official Weibo screenshot, Fujian Provincial Disabled Welfare Foundation WeChat public account screenshot, Hongxingrk official website screenshot, Weibo screenshot

- END -