Pomegranate fast evaluation 丨 enhance the consumption stickiness of rural tourism

Wang Xinhong

The midsummer season is the season when all kinds of fruits and vegetables are mature, and it is also the peak season for rural tourism. How to make tourists who come to pick once again are propositions for every rural tourist manager and practitioners to think and pay attention to.

On June 4th, the Xinglong Green Picking Farm in Xinhu Town, Kazakh Kazakh, and tourists were picking strawberries. Pomegranate cloud/Xinjiang Daily reporter Li Rui Photo

Rural tourism is different from cultural tourism. Although there are regional differences, the overall difference is not much. The only difference is that the variety of vegetables and fruits in the leisure picking garden, the types of poultry feeding are different, and the price of the product is slightly different. For tourists, whether it is picked at the Leisure Picking Garden in the A family or picking up the leisure picking garden in the B family, it is okay.

Due to the differences in urban and rural areas, at the beginning, tourists who came to picking up the garden may have a certain sense of freshness, but over time, freshly felt it, and the attractiveness was weakened. It is naturally difficult to make viscosity between tourists and leisure picking gardens.

Stickness is the loyalty and trust of tourists 'loyalty and trust in leisure picking gardens. Combining with tourists' picking experience, it will have a sense of dependence and re -consumption in the leisure picking garden. Generally speaking, the stronger the tourist's dependence on the leisure picking garden, the higher the stickiness; the higher the consumption expectations, the higher the customer's stickiness.

Rural tourism is the need for agricultural supply -side reform. It is related to the consumption upgrade of urban residents and the high -quality development of agriculture. In order to make rural tourism sustainable, you cannot stop at simple picking and sightseeing. Instead, you must try to promote the upgrading of rural leisure picking and tourism. New rural tourism products developed. For example, in the picking process, some performances combined with rural folk customs, participating in tourism projects that participate in agricultural activities, allowing tourists to relax, feel the joy of agricultural, pick the joy, and finally achieve the consumption stickiness of tourists. the goal of.

The homogeneity of picking is a common phenomenon in rural tourism. Today, with digital rapid development, related practitioners can also use modern technologies such as 5G and VR to develop a series of immersive and interactive cultural tourism projects to attract more tourists. While enjoying the sense of rural tourism technology, Further improve the consumption stickiness of rural tourism.

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