Ecological conservation "green mine" -12 cultural tourism projects in Yue Shihong Village

Located at the Huaxi Hotel near Taohuaxi, Yueshi Hong Village, a good natural environment attracts tourists to check in. (Photo by correspondent Hu Zhanjun)

Yue Shihong Village Gate Building. (Photo by correspondent Hu Zhanjun)

Dai Jinsong, a reporter of Hubei Daily all media reporter Cao Yan

In the summer, Yue Shihong Village, Tingzu Town, Echeng District. As one of the projects of the village's cultural tourism industry complex, the Eden Yuan Cultural Park, which has invested more than 4 million yuan and has been built after more than 4 months.

"Here is a yoga exercise and training, and combines Zen dance teaching and tea art exhibition." From the foot of the Meiling in the west mountains in Nanchang to the Fu Mountain Range in southern Eastern Hubei, Sichuan Girl He Muyu moved her cultural park from Anyi Village, Nanchang to Yue Shihong Village Essence "The environment is good, the foundation is full, and the folk customs are mellow." The settlement process was smooth and comfortable.

The construction of 12 cultural tourism industry projects

In February 2022, Yue Shihong Village Cultural and Tourism Industry Complex signed a concentrated contract. The 12 cultural tourism industry projects inside and outside the province started construction, with a total investment of more than 130 million yuan. Following the Eden Yuan Cultural Park, Muxi Cafe, Matsui Teafang, Happy Hometown B & B, and Dongshan Academy will be completed in the second half of the year.

"Village represents a lifestyle that integrates with nature." Liu Jie, general manager of Muxi Coffee from Huangshi, has two coffee shops in Huangshi, and has a stable source of customers. Why does the third store open to the small village in the urban area? She said that rural projects have more artistic, story, and multi -facetability, which can meet the needs of citizens on weekends and small holidays. It has a variety of scenes such as camping, group building, and outdoor party. Millet.

"With the entry of more market players, the thousand -year humanistic heritage of Yue Shihong Village is being activated." Zhang Bingkun, Secretary -General of the World Chinese Calligraphers Association, is from Yue Shihong Village. Calligraphy works are favored by collectors. "When I return to my hometown from Beijing, I hope to bring back the national essence and cultivate a number of calligraphy talents for my hometown," he said.

During the burning summer, the construction of the project in the village is: Huairu Mountain Residence, Yiyu B & B to create a high -end high -end homestay; Jiayuan Youth Hostel positions self -guided tour services; Cultural research base, integrates farming culture exhibitions, experiences, agricultural tourism and tourism; Lan Pingfang Kitchen, helps Yue Shihong build his own catering brand; maker centers, provide makers with a must -have for the creators to return to nature and find creative inspiration. Good venue ...

"The energy of a enterprise is limited, but the main bodies of multiple markets have a magnifying effect." Zhang Yi, the head of the rural memory farming culture research base, is a "post -80s" return to the hometown. The village is associated, or the villagers of the village, or friends in different places, have a stronger development of investment in the group. "

Reconstruction of the rural industry ecosystem

"Each project has different owners, and each format has different businesses. Each owner is professional talents in their respective fields. With their own traffic together, they can expand development space." Xia Xin, mayor of Echeng District, introduced. The village was a well -known "mining and smelting households". After ten years of ecological cultivation, he transformed into a beautiful mountain village, and then introduced the market subject to revitalize resources, so that more than a hundred small villages left behind ushered in the construction of a very popular cultural tourism project.

In 2019, Baicun Group was introduced to establish a multi -regulatory village plan in Yue Shihong Village to formulate a green development strategy. The village collectively entered the shares of factors such as land and abandoned factory schools, and jointly built a beautiful countryside with Baicun Group.

"While doing a good job of infrastructure construction, we also be friends with the villagers, encourage them to return to the countryside, and attract more rural partners." In 2021, Yue Shihong was selected as a plan for the excellent village of the Ministry of Natural Resources and was awarded "Hubei "Tourist Village". Baicun Group aims to stimulate the internal vitality and the sustainable development of the village. From doing a good job of top -level design and revitalizing land resources, in accordance with the path of consolidating the industrial foundation and highlighting the value of the space, explore the "Yue Shihong Village model" that can be promoted and promoted by village enterprises. Essence

"The key is to seize the factor of 'people'. Together, it is clear that they do it for the villagers. Welcome to return to the country to do it and build it together with the village." Yu Yuanbing, chairman of Baicun Group It will restructuring a complete rural industry ecology and cultivating the function of rural hematopoiesis. It has general reference significance.

From "selling scenery" to "selling life"

Article 16 of the Central Document No. 1 in 2022 proposes that "continuously promoting the development of the integration of the first, secondary and tertiary industries in rural areas" is clear, and it is clear that the "implementation of rural leisure tourism promotion plans" is clear. The signal of "quality lifting and upgrading and accepting the test of diversified market demand", Yue Shihong Village's construction of cultural tourism complex is in line with it.

"Under the impact of the epidemic, consumers' focus has gradually shifted to 'ecology, health, culture', and pursuing the" localization, personalization, sceneization "experience." He Muyu said that our complex deeply digs local elements and tries to cross across the other. The integration of the boundary in order to satisfy people's new lifestyles that are far away from the hustle and bustle of the city, the pursuit of the spiritual world satisfaction, and enjoying a beautiful holiday.

"Change the" Selling Scenery 'for "Selling Life", the final form of the scenic area is the founder of a different place in a different place. "Yu Yuanbing introduced that the rural growth method has gone through" traditional villages "to" diversified villages "," sightseeing tour "to" vacation The transformation of leisure "and" building tourism "to" community creation ", Yue Shihong Village is building a livable pastoral life scene with the current market demand. "A series of industrial entities covering multiple types of tourism elements will set up a related ecological atmosphere; the integration of multi -field, will change the work change experience, change the farm house, change the scenic area of ​​the mining area, and change the countryside." How can the living methods attract more "partners" and "new villagers" to retain more rural development opportunities with the advantages of the system? In this regard, functional departments at all levels of Echeng District stated that they need to deepen reforms in terms of institutional mechanisms, talents, funds, etc., improve the factor guarantee capabilities of village operations, and promote the establishment of organizational governance structures that meet the modern enterprise system. Establish a standardized operation and decision -making process, improve collective asset supervision and management policies, and ensure that all parties shall share risks and reasonably distribute income.

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