Gaopin collagen peptide milk powder, Beinmei milk -based nutritional powder ... Functional adult milk powder, is it reliable?

Recently, Gao Pei milk powder released an adult -functional milk powder -Gao Peibing pure collagen peptide milk powder. It is understood that the milk powder is mainly collagen peptide and bird's nest acid ingredients.

Screenshot self -product details page

The Red Star Capital Bureau sorted out that many adult milk powder has already main collagen peptides. For example, the Bio-E of Bio-E, which is "small molecular fish collagen can delay the damage and degradation of skin collagen", and promote "help women better supplement collagen, have satisfactory breasts and maintain weight" cocoa wheat field Green papaya collagen peptide milk powder.

As for the efficacy of these products? Song Liang, an independent dairy analyst, said that it depends on the content and clinical trial effects. However, the Hongxing Capital Bureau consulted the above three milk powder brand official customer service and official website contact information. There is no company to provide the Hongxing Capital Bureau to provide the results of the clinical trials of its own milk powder collagen peptide.

Li Shasha, a lawyer of Beijing Dacheng (Chengdu) Law Firm, told the Red Star Capital Bureau that if companies cannot provide evidence to prove that milk powder has relevant effects, it violates the advertising law.

At present, there are many milk powder claiming to have unique functions on the market. Li Hao, CEO of Sinopharm Group, told the Red Star Capital Bureau at the 2nd China International Consumer Products Expo that adult functional milk powder is in the beginning stage. More chaotic.

Song Liang told the Red Star Capital Bureau: Our country now has no relevant standards for adult functional milk powder, and some companies are separated from the edge of false propaganda.

Procurement can reduce wrinkles

Lawyer: If there is no evidence to prove it, it is suspected of false publicity

The Red Star Capital Bureau noticed that recently, Gao Pei milk powder launched a new product -Gao Peibing pure collagen peptide milk powder.

According to product introductions, this milk powder is an adult milk powder designed for ladies, which focuses on collagen peptide and bird's nest acid. The promotional language on its poster is "anti -time frozen skin". In the product details page, it also shows that collagen peptide "can reduce the increase in skin roughness and bone density."

According to information, collagen peptides are based on fresh animal tissues (including skin, bones, tendons, tendons, scales, etc.) rich in collagen -rich in collagen. Essence

Picture from "The Status and Development Trends of Collagen Peptide Industry"

The content of the collagen peptide in this product, according to the ingredient table provided by its customer service, 1400mg/28g, that is, 100g of about 5000 mg of collagen peptide.

The Red Star Capital Bureau found that there were adult milk powder similar to the main type of collagen peptide on the market. The higher sales are BIO-E bird's nest collagen milk powder, which has a collagen peptide content of 4000 mg/100g.

According to the product details page of the milk powder: BIO-E uses 500DA small molecular fish collagen peptide, which is 1/600 for conventional collagen molecules ... helps the proliferation of dermis cells, delay skin collagen rings and degradation, maintain skin skin, keep the skin skin Young peptide.

It is worth noting that there is also a brand named cocoa wheat field on the market. Among the lady's milk powder, the collagen peptide content is 500mg/100g, which is one -tenth of Gao Peibing.

Its propaganda stated that "replenishing glue and girly muscles." The brand belongs to Guangzhou Meisuli Nutrition Co., Ltd., the company's Taobao store "Baosi Flagship Store" customer service told the Red Star Capital Bureau that the green papaya collagen peptide L -carnitine lady milk powder can "help women better supplement collagen , Has a satisfactory chest and maintain weight. "

Hongxing Capital Bureau consulted whether the above three brands have clinical trial data or research prove that their ingredients can achieve publicity effects? BIOE has no response as of press time, and its flagship store customer service said "there is no specific data for the time being." After hearing the problem, the customer service of Baosuli flagship store was switched to an automatic reply mode.

Lawyer Li Shasha told the Red Star Capital Bureau that if companies cannot provide evidence to prove that the product can achieve the effect of publicity, it violates the advertising law.

Many brands claim to have clinical trial data

But it has nothing to do with your own products

It is worth noting that when demonstrating the effectiveness of collagen peptide, Gaopi flagship store replied a picture of the clinical trial results of collagen peptide. BIOE also quotes this clinical trial when the product details page introduces its own collagen peptide effect.

Photo from Gaopei Flagship Store Customer Service

The experiment shows that after 8 weeks after consumption of 2.5g of collagen peptide, the eye wrinkles area can be visible to the naked eye.

The Red Star Capital Bureau checked the information and found that the experiment was published by Proksch E. and others in 2013 in the journal "Skin Pharmaceutical and Application Skin Physiology". According to the content of the report, after the test, the test of 2.5g of collagen peptide daily supplements for 8 weeks, it is true that the eye wrinkles area can be visible to the naked eye.

However, can this prove the efficacy of BIOE and highly rag collagen peptide milk powder? The answer is not the case.

The Red Star Capital Bureau noticed that the collagen peptide studied in this experiment is a specific biological activated protein peptide (BCP) of the Verisol® brand, and it is not the collagen peptide of Gao Pei and BIOE milk powder.

Based on this, the clinical research report referenced by BIO-E and Gao Peibing's pure collagen peptide cannot prove that the collagen peptide in the milk powder can have similar effects.

There are many adult function milk powder patterns

No specific standards are currently

The Red Star Capital Bureau noticed that in addition to collagen peptide milk powder, there are many adult milk powder on the market.

The well -known brands are like claiming to slow down memory decline and intellectual decline in Beinmei "Jianyi's" Jianyi "milk -based nutritional powder, claiming that Mengniu (02319.HK)" Yourui Three Controls "Heart Powder Milk Powder, who claims to be good for the heart and lung.

"Functional adult milk powder is the future development trend." Li Hao told the Red Star Capital Bureau, "We (our (Chinese medicine great health) also developed a (adult) functional milk powder, registered." China Feihe (06186.HK ) It emphasized the prospect of adult milk powder in the profit early warning, and predicted that adult functional milk powder will be launched in the second half of the year.

However, Li Hao also told the Red Star Capital Bureau that adult functional milk powder is in the initial stage, and now it is not standardized and confusing.

The Red Star Capital Bureau noticed that on a social platform, some bloggers have recommended some adult functional milk powder that can not be bought online channels. The three -high Nosteloshan high milk powder.

Red Star Capital Bureau Screenshot from Xiaohongshu

The Hongxing Capital Bureau called the official hotline of Nostern to ask if it had clinical trials, but no one answered the phone, but it was repeating the introduction of related products.

And do these products that cannot be bought online meet quality standards? Is the function really effective? Can't judge from their product introduction.

Why do more and more companies want to make adult functional milk powder? Song Liang told the Hongxing Capital Bureau that one is that each brand wants to declare some functions, and the other is to distinguish from other milk powder to better attract attention. "Our country now has no relevant standards for adult functional milk powder, so some companies are separated from the edge of false propaganda." Song Liang analyzed.

However, adult functional milk powder may attract standards. Li Hao told the Red Star Capital Bureau: "We (Chinese Medicine Group) is now in the process of formulating (adult functional milk powder) standard."

Red Star News reporter Yu Yao Zhang Luxi

Edit Yang Cheng

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