Fresh and hot Luzhou, rich@!"Three Taste" became the official Shanzhen product supplier of the Hangzhou Asian Games and the Asian Paralympic Games

On the afternoon of July 29, the "Fresh Spicy Quzhou, a common@7" Sanzhang Hangzhou Asian Games and the official supplier of the Asian Paralympic Games were held at the Little Lotus Stadium in Hangzhou Olympic Sports Center.

It is understood that "Sanzhang", as the official Shanzhen supplier of the Hangzhou Asian Games and the Asian Paralympic Games, is the only project in the official supplier of the Asian Games with "common prosperity" and the only regional public brand Essence

The launching ceremony of the official supplier of the Hangzhou Asian Games and the Asian Paralympic Games

JD.com's "Zhejiang Supply and Marketing Museum" and Sanyuanwei Asian Games new product first launch

Provincial Supply and Marketing Cooperative Union JD Mall will open the "Zhejiang Supply and Marketing Pavilion" on Jingdong, and the Asian Games products with "Sanzhang" will also be launched as soon as possible. Just open the JD page, click Zhejiang Supply and Marketing Museum, or search for "Sanzhang taste", you can buy the "Sanli flavor" products in the most convenient way.

The "Ten Million Sales Plan" was also launched at the scene, hoping to walk through millions of households through the head e -commerce platform, live broadcast and cargo experts, procurement and other online and offline channels, and multi -party channels to help Xianyanzhou.

"This packaging integrates the characteristics of Chinese traditional elements, Asian Games elements, and the characteristics of Luzhou specialty products. It is very beautiful and suitable for a gift." New packaging.

At the scene, the head of the head of the Douyin tourism was "Fresh and Spicy Luzhou Promotion Ambassador".

Zhu Ming said: "There are often rich cultural connotations behind Luzhou cuisine. Next, I will continue to shoot videos about Luzhou, so that more people will understand the food of Luzhou and Luzhou."

The "Sanzhang taste" is the development strategy of "green water and green mountains is the golden mountains and silver mountains". At present, there are 174 authorized enterprises and 420 authorized products. In 2021, the annual sales of "Sanzhang" authorized enterprises exceeded 7 billion yuan.

Zhu Bin, Chairman of the Professional Cooperative of Longyou Huijun Goat, said: "The mutton we bring can be said to be the representative of the word" fresh ", hoping to use the Dongfeng of the Asian Games to allow the company's agricultural products Common prosperity."

After the "Sanzhang" has become the official supplier of the Hangzhou Asian Games and the Asian Paralympic Games, it will further enhance the exposure of the brand and expand the influence and popularity of the "Sanli flavor" brand. At the same time, Luzhou will also take this as an opportunity to comprehensively create a golden business card represented by "fresh and spicy Luzhou", to promote the brand to bring farmers with farmers and wealth, and help modern agriculture to improve quality and efficiency.

Reporter Editor: Yu Lei

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