The first batch of online live marketing marketing illegal cases in Luzhou announced

In order to further conscientiously implement the Provincial Commission for Discipline Inspection and Provincial Supervision Committee on the deployment of special governance of the interests of disregarding the interests of the masses, regulate the online marketing activities, and protect the legitimate rights and interests of consumers, the Luzhou market supervision department takes the special governance of online live marketing illegal and violations as the starting point. , Strictly crack down on advertising violations, product quality violations, price violations, food safety violations, infringement of intellectual property rights, improper competition, infringement of consumer rights and other types of live broadcast violation cases.

The first typical cases of special governance actions are announced.

Kaihua Trading Co., Ltd.

The platform sales unsatisfactory cosmetics case

The behavior of the parties sold unpacking cosmetics in Taobao online stores and unable to provide their accurate sources violated Article 38 of the Regulations on the Regulations on the Administration of Cosmetics. In May, the Kaihua County Market Supervision Bureau made an administrative penalty decision. It confiscated 50 cosmetics in accordance with the law of this bureau and a total of 50 cosmetics, and punished a non -payment of 27,563 yuan.

Jiangshan City Clothing Co., Ltd.

Live platform sales do not meet the national standard children's clothing case

The parties Jiangshan A Dressing Co., Ltd., on the live broadcast platform, does not conform to the "Technical Specifications for Infant and Children and Children's Textile Safety Technical Specifications" 4.4.3 in Table 3, which violates the "13th Law of the People's Republic of China Product Quality Law" 13th Article 1, Article 36, and Article 13 of the E -Commerce Law of the People's Republic of China, are the behavior of children's clothing products that do not meet national standards on online sales. Article 5. The provisions of Article 49 of the "Quality Law of the People's Republic of China", in June 2022, the Jiangshan Market Supervision Bureau made an administrative penalty decision, with a penalty of 27,230 yuan.

Luzhou Trading Co., Ltd.

Live platform releases illegal cosmetics advertising case

In the process of selling cosmetics in the process of selling cosmetics online live broadcast, the content of the efficacy or guarantee of cosmetics violates Article 11, Article 12 of the Advertising Law, and Article 11 of the Zhejiang Provincial Advertising Management Regulations. Article 32 of the Provincial Advertising Management Regulations stipulates that in June 2022, the Luzhou Market Supervision Bureau made an administrative penalty decision, and the penalty was 10,260 yuan.

A cosmetics company in Luzhou City

The live broadcast platform releases false advertising cases

In the webcasting, the parties published false and false content on the sales products, and violated the relevant provisions of Article 4 and 28 of the Advertising Law, and belonged to illegal acts that published false advertisements. When the parties have not obtained a national patent, the parties declare that the commodity has a national patent behavior in the advertisement. It violates Article 20 of the "Advertising Law" and is a illegal act that has not obtained patent rights. Essence According to Article 55 and 59 of the Advertising Law, in June 2022, the Market Supervision Bureau of Lujiang District made an administrative penalty decision, and the penalty was 13,500 yuan.

Longyou County Trading Co., Ltd.

The live broadcast platform releases false advertising cases

The parties published false and false content on the sales products in the webcast, violated the relevant provisions of Article 28 of the Advertising Law, and belonged to illegal acts that published false advertisements. According to Article 55 of the Advertising Law, in June 2022, the Longyou County Market Supervision Bureau made an administrative penalty decision, and the penalty was 12,000 yuan.

A women's skin care home in Changshan County

The live broadcast platform releases false advertising cases

In the webcast, the parties published unrealistic contents of the release of fictional products on sales products, violating the relevant provisions of Article 28 of the Advertising Law, and belonging to illegal acts that published false advertisements. According to Article 55 of the Advertising Law, in June 2022, the Changshan County Market Supervision Bureau made an administrative penalty decision with a penalty of 10,600 yuan.

Luzhou E -commerce Co., Ltd.

The live broadcast platform releases false advertising cases

The parties released the content of the publicity effects of domestic cosmetics through Taobao Live and could not provide proof materials. The release effect was false and false. It violated Article 4 of the Advertising Law and belonged to illegal acts to publish false advertisements. According to Article 55 of the Advertising Law, in May 2022, the Market Supervision Bureau of the Kecheng District made an administrative penalty decision in accordance with the law, and the penalty was 10277 yuan.

As of now, there are 77 cases of illegal cases of live marketing marketing in the city, and a fine of 176,600 yuan has been fined, effectively purifying the order of online marketing marketing market. It is hoped that all sectors of the society will strengthen supervision and find illegal acts in online live marketing. Please report complaints to the 12345 and 12315 hotline in time.

Source: Luzhou Market Supervision and Administration Bureau

- END -