Watching the people of the people online, see how Xinjiang Hotels "self -help"?

Twenty -dollar Gongbao Chicken Bacoma, Xinjiang Weichimo Soup at 28 yuan ... Today, in Northwest Petroleum Hotel in Urumqi, the prices of all kinds of rice rice are comparable to social restaurants. The price of home -cooked food such as baked buns is also very close to the people.

"Today, our family spent less than 100 yuan, so we enjoyed the service and food of five -star hotels, and we can come often in the future." Ms. Guo, a citizen.

Since May, Northwest Petroleum Hotel has attracted many guests. And this is just a small step in the hotel's promotion market. From 17:00 to 20:00, the hotel's catering department also set up a pastry stall near the exit of the subway station, while selling, while inviting customers to join the "Northwest Petroleum Hotel Boutique takeaway group" and carry out the group purchase activities of catering products.

Not only that, Northwest Petroleum Hotel has also opened live broadcasts, promoting hotel rooms, catering products, and launching buffets, barbecue packages, and limited spikes in the guest rooms. "On May 26, we sold nearly a hundred single products within 3 hours of the live broadcast, with a turnover of 20,000 yuan," said the hotel's catering department leader.

At 19:00 on June 1st, in the courtyard of Tianyuan Hotel in Urumqi, the Starlight Night Market became lively. There were more than 40 kinds of foods such as skewers, staples, and hot vegetables on the stalls. "Net Red Foods" such as boxes. "Three of our people went to Urumqi for a business trip. I didn't expect to spend more than 80 yuan here to taste the craftsmanship of five -star restaurants chefs. It is too affordable." Sichuan tourist Mr. Ge said.

It is understood that the Starlight Night Market is an attempt to actively transform the existing resources under the normalization of the epidemic prevention and control. The five -star hotel "put down the body" to create a starlight night market, attracting a large number of guests. Since the opening of the Starlight Night Market on May 18, the average daily sales of more than 10,000 yuan. In order to further expand the source of customers, Tianyuan Hotel also set up early stalls near the subway station with relatively large traffic to sell prefabricated dishes in the residential area. The variety from buns, oil fragrances to special cold dishes and hot dishes, the types are very rich.

The airport hotels, business hotels and states of the Xinjiang Airport Group Tianyuan Airlines Company have also transformed into various marketing methods through promoting pastries, rice dumplings, and launching parental cuisine. "While the hotel is more grounded, it adheres to the quality of service. The production of takeaway dishes and snacks is strictly based on the hotel kitchen operation process. The variety will be adjusted according to the feedback from guests." Said Yao Jian, director of Tianyuan Airlines Company.

The increase in customer source brings the growth of product sales. On the eve of the Dragon Boat Festival, the Tianyuan Xiangxiangyu launched by Tianyuan Airlines Corporation sold more than 11,600 boxes, which created nearly 1 million yuan, an increase of more than 400,000 yuan compared with the same period last year.

On June 1st, the Five Star Bosteng Hotel in Tiemen Gate hosted the "Little Kitchen God Contest" organized by the Hebei Huayuan Kindergarten. , Bao Zongzi, make health sandwiches. "By hosting parent -child tourism, research activities, etc., we attract more guests to spend on the hotel and actively carry out self -rescue. We also set up booths in some vegetable markets in Tiemenguan and Korla City, selling big buns, beef beef and other foods. Welcome to the citizens, the sales volume is very considerable. "The person in charge of the hotel said.

Wei Huajiang, President of the Xinjiang Tourism Hotel Industry Association, said that since this year, many hotels in Xinjiang have innovative marketing methods, combining online and offline to expand sales channels, which alleviate the operating difficulties of the hotel to a certain extent. The transformation and development of the hotel explored the new direction. (Author: Wang Sichao; Editor: Song Yuqiu)

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