"6 · 18" promoted to pay attention to these pits!

Live operators shall not declare "the lowest price in the year" and "lowest price in history" in live broadcast and short videos; they must not use format clauses to set up deposit non -refund, pre -sale goods are not applicable to 7 days without reason, etc. "" Commodity out of stock "and other" cut orders "...

The "6 · 18" network concentrated promotion has begun, and the Jiangsu Provincial Market Supervision Administration issued a prompt to "alert the alarm" to the online trading platform and merchant.

It is not allowed to claim "the lowest price throughout the year"

It is clearly required that the network trading platform should be allowed to enter the customs to ensure that the main information of the operator's main body is true and effective. At the same time, the promotional behavior is effectively regulated.

The network trading platform should publicize the period, methods, and rules of the centralized promotion in advance, and explicitly show promotional information such as restrictions on consumers. Lightly marked the price according to law, and effectively fulfill the price commitment. You must not use false or misunderstanding languages, text, pictures, videos, metering units, etc., you must not induce other people's transactions through fictional prices, false prices or discounts, discounts before discounts, etc. Essence

Live operators shall not declare "the lowest price in the year" and "lowest price in history" in live broadcasts and short videos.

Do not use the format terms to set the deposit will not be refunded

The online trading platform should also implement online shopping for seven days without reason to return the goods, strengthen inspection and monitoring of the operator's performance of the return obligations on the platform; the format clause shall not be used to set the deposit, the pre -sale goods are not applicable to 7 days without reason, etc. , "Order abnormal", "shortage of goods", etc., "cut orders".

It is necessary to strengthen the protection of personal information of consumers and explain the purpose, methods and scope of consumer personal information collection and use; to establish a convenient and effective complaint reporting mechanism, and actively assist consumers to safeguard legal rights and interests.

Do not attract users praise and praise

The Jiangsu Provincial Market Supervision Bureau reminds that the network trading platform shall not carry out promotion through exclusion, restricting competition, or hindering, or undermining the legal provision of other operators, or normal operations. Parties choose transaction auxiliary services such as multi -platform operations, independent express logistics.

E -commerce operators should not cash back, red envelopes, card vouchers and other methods to seduce users to make specified praise, likes, orientation voting and other behaviors. They must not release false live broadcast "war reports" to increase traffic, eliminate brush ordering letter of speculation letter , Word of Word Marketing and other dishonesty fraud, as well as fake data such as fictional clicks and attention.

It is strictly forbidden to publish "special supply" product information in violation of regulations

In addition, the online trading platform should also strengthen the admission review of commodity qualifications and qualifications, and it is strictly forbidden to sell products that are fake and infringement and infringe intellectual property rights; It is forbidden to transactions, damage to national interests and social public interests, and violate the public order and good customs. It shall not sell products such as gas tools and electric bicycles that have not been certified or forged by CCC signs and certificates.

The online trading platform should also strengthen the inspection and monitoring of product information, increase the review of product information such as "food", "health products", minors food, imported cold chain foods, and anti -epidemic supplies. For large -scale commercial marketing hype, it is strictly forbidden to release information such as "exclusive" and "special supply" products in violation of regulations.

Consumption disputes can call 12315 rights protection

At the same time, the Jiangsu Provincial Market Supervision Bureau reminds consumers that while rational consumption, it is necessary to raise awareness of rights protection, preserve vouchers such as chat records, order information, payment information, and screenshots of promotional information. Treatment can also be reported to the consumer power in a timely manner through 12315 complaint reporting channels.

Market supervision departments at all levels in Jiangsu will also strengthen online transaction monitoring, seriously investigate and punish illegal activities during the "6 · 18" online centralized promotional activities, and strive to create a fair competitive market environment and safe and assured online consumption environment.

Yangtze Evening News/Zi Niu Journalist Xue Ling

Edit: Qin Xiaoyi

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