Walking in front of the new bureau ｜ Put Taishan into the "pocket" Taishan Scenic Area to seize the digital collection new style of the digital economy first

"Wind Moon Winter", "Five Yue Solicites" ... Every tourist who comes to Taishan will stop and watch the Mountain Stone carvings. Among the stone carvings of Taishan, many emperors of all generations, literati and wattles, but do you know, do you know, do you know, do you know? Today, the Taishan stone carvings have been transformed into "digital collections" and were put into "pockets".

Since the beginning of this year, the Taishan Scenic Area has actively implemented the 12th Provincial Party Congress "Cultural Plastic Tour, Traveling to Changwen, and Increasing the level of smart cultural tourism", based on digital reform and innovation, with the "digital collection" as the starting point, which continues to give birth High -quality development of new kinetic energy and creating new advantages of the transformation and development of cultural tourism.

What is a digital collection? Digital collection is a voucher for digital assets. Even if blockchain technology is used, it corresponds to the only digital vouchers generated by specific works, scenery, and artworks.

Before and after New Year's Day this year, digital collections ushered in explosive growth and became a new outlet of the cultural tourism industry. The Taishan Scenic Area seized the opportunity, boldly tried the new path of "two innovations" in culture, set up special work classes, sorted out high -quality cultural and natural resources, and actively connected with Alipay whale probes, Ali Auction, Shandong Radio and Television One Thousand Rivers, Jingdong Linglian and other platforms. Efforts to create special digital collections with scarcity resources and novel forms. The Taishan Scenic Area takes the "digital collection" project as a major measure for transition direction and upgrading. As one of the six World Heritage Sites of the "Great River Mountains" series of digital collections, the four digital collections of Taishan are launched on the line of secondary light, which achieves sales of 800,000 yuan. The first attempt for chain technology to issue virtual products.

The seizing the new track depends not only on the keen insight into the market, but also has many innate advantages in Taishan Scenic Area. Taishan integrates historical culture, natural scenery, geological wonders, and folklore beliefs. It has a precious and unique resource that is not reciprocated in other scenic spots. There are 18,195 ancient trees in the scenic area for more than a century, and the rising sun, Yunhai Yupan, Bixiabaoguang and other spectacles, such as 1239 places, more than 1,800 cliff carved stones; Dongyue belief, temple fair culture, safety culture, Shi Gangdang and other cultural IPs with great influence and wide spreads provide a lot of high -quality prototype resources for the promotion of Taishan digital collections.

In 2020, the Taishan Scenic Area and Meituan reached a digital ticket sales service cooperation, successfully converting Taishan digital traffic into 30 million cash income and 20 million marketing investment. The construction results of good smart scenic spots and the stable cooperative relationship with outstanding enterprises have also laid a solid foundation for Taishan to enter the new digital economy track. The Taishan Scenic Area deeply taps the rich connotation and value of the Times of Taishan culture, and makes a combination of Taishan culture and digital culture IP. , Unique brand advantages such as irreplaceability.

After successfully launching the first phase of digital collections, the scenic spot continuously planned to launch three -phase digital collections. In the second phase of April 26-29, the Taobao Ali Auction Platform was issued, and four collections of Longteng Temple Temple, Xuanwu Town Tianmen, Huxiao Zhongtianmen, and Suzaku Dance Tianjie. On April 27th, the eighteenth bachelor and Dongyue Emperor's two collections were issued on April 27th, "Taishan Shenqi Return Return to Tu Tu" and Dongyue Emperor. From June 6th to 7th, the Shandong Radio and Television One Qianhe Tibetan Platform was launched on the launch. The four Taishan Tibetan products were instantly light, which effectively expanded the results of the war.

Use digital technology to scan the cultural relics three -dimensional scanning, make high -quality digital collections, and digitize physical relics. This reconstruction is the most effective protection of cultural relics, but also the most effective means to display the cultural relics of the Taishan rich museum. Fire "goes down. Carry out digitalization, artistic, and fashionable creation of the Taishan inheritance resources, and do a good job of extending and development of historical and culture. Use the means, methods, language, and forms of contemporary people, especially young people, to tell the story of Taishan. The innovative development has added new elements to the protection and heritage of Taishan Culture.

Up to now, the Taishan Scenic Area has issued 4 issues and 14 collections, with a transaction volume of more than 2 million yuan. The 26 collections of the 5th issue of 5 Phase 5 have been completed. The estimated transaction value is 5 million yuan. It is expected that the transaction volume will exceed 100 million yuan during the year.

In the next step of Taishan Scenic Area, the psychological needs and behavior habits of consumers of "Gen Z" will be studied in depth, creating a characteristic digital collection with scarcity and novel forms of resources. It shows the beautiful scenery for tourists through the form of numbers. Provide a digital new experience for Taishan cultural enthusiasts.

Lightning News reporter Zhang Tiancheng Tai'an report

Source: Lightning News

Edit: Liu Xiaodong

Duty head teacher: Li Ping

Review: Wang Xiwen

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