5 yuan ice cream has become low -end products. What is the skyrocketing price of ice cream?

Qilu Yitian reporter Cui Han Yuxiao

In the hot summer, ice cream has become a necessary snack for people. However, in recent years, the price of ice cream, which has risen frequently, has lamented the public: "Ice cream is getting more and more unprepared!" On the afternoon of June 13, Qilu's reporter visited a number of ice cream wholesale stores and mall counters in Texas. There are various types of ice cream products sold. Most of the products with 5 to 20 yuan, a few products sell for more than 30 yuan, and ice cream with less than 5 yuan has become low -end products.

Consumer: Buying "high -priced" ice cream is just an early adopter

There are diverse species in the ice cream counter of the Texas Tianzhang Shopping Center. There are old popsicles, small pudding, and 5-10 yuan Qiaoyez, Nestlé, Yili, etc., and there are also more than 10 yuan Zhong Xue Gao, Menglong , Eight Hexi and so on.

Through interviewing consumers, reporters found that citizens favored ice creams with a price of about 5 yuan, while some consumers do not exclude ice cream of more than 10 yuan, but they are also limited to "taste". Citizen Ms. Chen said: "I bought a dozen dollars of ice cream before, the taste is really good, but the price is too high, but it will taste and not repurchase many times." Another citizen Ms. Wang also said that she had bought high -priced ice cream before, However, it personally feels that it is no different from other cheap ice creams, so it will not repurchase.

Merchant: Ice cream price increase is related to ingredients

In the ice cream wholesale store located in Beiyuan Community in Texas, Mr. Qi, the owner, analyzed that in recent years, the price of high -end ice cream has risen, which is inseparable from the upgrade of raw materials used by manufacturers.

The reporter found through the same price of strawberry flavor glutinous rice ingredients at different prices, and the lower price of glutinous rice tadpoles contain food additives such as thickeners, sweeteners. High -priced Zhong Xuegao, Menglong and other brands of ice cream are mostly used milk, animal cream and other ingredients. The optimization of raw materials leads to part of the ice cream price higher than other brands.

There are also ice cream wholesale store owners that the lower the ice cream, the lower the profit; the more expensive the price, the higher the profit. For merchants, the same ice cream is also sold, and high -end product rates and profit margins with high entry prices are higher than low -end products with low entry prices. Gradually, the merchant no longer sells or sells less low -cost ice cream.

The reporter came to Aishang cold drink wholesale store on Dongdi Street. The owner said that although many people now think that the ice cream of 5 yuan is still expensive, it is undeniable that the ice cream of about 5 yuan has belonged to the low -end of the industry in the industry. The product is difficult to find a small pudding.

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