Monthly talk 丨 Urban youth heat up the "balcony economy"

In recent years, due to the pursuit of healthy lifestyle and the improvement of environmental awareness, more and more urban youths have begun to plant vegetables on the balcony, not only can "free vegetable freedom", but also release pressure, beautify the home environment, enhance social networking Essence Some traditional agricultural enterprises also smelled business opportunities and launched a series of vegetables planting products in the balcony, with broad market prospects.

Children fall in love with balcony vegetables

When the 27 -year -old Zheng Yadou was enjoying the tomato egg soup he made, the 26 -year -old little king was also trying her favorite drink -Mogo, who added mint leaves. Although the two do not know each other, they are both members of the "urban farmer". They turned the balcony into a "vegetable garden" and planted all kinds of fruits and vegetables in it. On weekdays, many ingredients they use comes from their balconies.

The "2022 Balcony Planting Report" released by Taobao shows that in the first quarter, the sales of various vegetable seeds of Taobao and Tmall platforms increased rapidly year -on -year, and the number of buyers increased by more than 100 % for three consecutive years. Essence

Affected by the new crown pneumonia's epidemic, Zheng Yadou has a lot of time at home, which also inspires his interest in planting. "I used to grow vegetables on the balcony before just to pass the time. Later, this gradually became a hobby and enjoyed the process of planting." On the balcony of Zheng Yadou, there are more than 10 common vegetables such as cucumber, loofah, tomato, etc. Now that it has entered the picking season one after another.

Xiao Wang liked to bartender and cook, so he planted "condiments" such as mint and rosemary on the balcony. "The plastic bowl that I have discarded before is now used by me to cultivate plants. I also made earthworms to pile up tower to increase soil fertility. Usually the remaining coffee residue can also be used to feed earthworms." Xiao Wang said, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted himself, planting himself, he planted him. The vegetables brought her a healthier and green lifestyle.

"Ten billion market" in a pot of vegetables

After two years of "urban farmers", Zheng Yadou talked about fertilizer, seeds, enzymes and other necessities. The watering tool he now uses is the third generation, and he has also built a shelf for the balcony vegetable garden.

The "2022 Balcony Planting Report" shows that as the balcony grows vegetables, in addition to the seeds, the sales volume of organic nutritional soil, iron hoe hoe shovel, kettle and other supporting equipment has also risen. Since the beginning of this year, the sales of smart farming machines on Taobao and Tmall platforms have increased by more than 200 % year -on -year. The report predicts that the market size of the industry around the balcony vegetable industry can reach 10 billion yuan.

Many traditional agricultural enterprises also smell business opportunities from it. Lu Changkun, chairman of Chongqing Katana, said that during the epidemic, they obviously felt that young people became a new consumer group. Last year, the sales of balcony vegetable gardens launched by the company increased by 30 % year -on -year, and this year's product sales were expected to increase by 50 %.

“我们根据年轻人的需求，对阳台菜园产品进行了改进。将幼苗、肥料、设备等一系列产品一起打包发给客户，同时还采用了无土栽培技术，让年轻人养护起来更省心、 Rest assured. "Lu Changkun said that with the improvement of urbanization, the balcony planting has also become a new way for urban agriculture to" break the situation ", with a broad market prospect.

Small planting, big role

A seedlings and a pot of dishes have changed the lifestyle of contemporary young people, helping them get close to nature, enhance social networking, and relieve stress.

"I have not lived in the countryside for a long time, so the balcony planting has become a good opportunity for me to know nature." Zheng Yadou said that after planting vegetables, I can better understand the love of the older generation of people. Not easy.

Xiao Wang said that the mint leaves he planted have become a "dating artifact" in her life. "I often give my friends and neighbors to my friends and neighbors, and I will share with them all kinds of seeds. As more and more friends start planting vegetables, we also have more common languages."

In the past, everyone generally felt that family planting was the hobby of the elderly, but the rise of the balcony vegetables has changed the impression of many people in urban young people, allowing people to see their positive attitude of pursuing green and healthy.

Pan Yu, a professor at the School of Gardening of Southwest University, said that balcony vegetables are actually part of family gardening. In the background of the acceleration of urbanization, the traditional courtyard planting has evolved into today's balcony vegetables. In addition to meeting the demand for ornamental and consumption, it has also become a way for urban youth to release pressure and improve the quality of life.

Source: Banyue Talking Picture/Guangzhou Daily · Xinhua City Reporter: Mo Weipun Guangzhou Daily · Xinhua City Editor: Zhang Yu

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