Fire!How hot is Hunan summer tourism

The wind that misses you still blows to Changsha, and this wind blows the tourism market in Hunan.

During the summer period, as the epidemic prevention and control situation improved, the long -standing tourism industry finally became "hot" in this summer vacation.

According to online platform data, since June, the summer tourism market has continued to heat up, and related tourism search popularity such as "parent -child travel" and "graduation travel" has continued to rise.

Issuing Cultural Tourism Consumer Voucies and Scenic Area launched discount tickets ... For this reason, all parts of Hunan have brought out the "big move" of promoting cultural tourism consumption to further stimulate the potential of tourism consumption.

"Hot" waves

Lens 1

"Half of the country in Changsha"

After entering the summer vacation, "half of the country in Changsha" became the Internet paragraph and appeared on the "hot search". On the streets, people who lined up in front of you may speak accents from all over the country, such as Sichuan dialect, Cantonese dialect. How hot is Changsha? The data clearly tells you ... The Yuelu Mountain Scenic Area currently receives 30,000 tourists daily, and the peak period reaches 50,000. Since July, the two major parks of the Happy Snow and Happy Water Village in Xiangjiang Happy City have basically received the full load on weekends. Changsha another online red punch point provincial museum almost make an appointment every day. The popularity of Orange Island, Tongguan Kiln National Site Park and other places are popular. Full of people.

At present, Changsha City has issued 1 million yuan in cultural tourism consumption coupons, driving 4.5939 million yuan in cultural tourism consumption; 55,000 "Hi cards" for cultural tourism consumption, driving scenic spots and related transportation, catering, and cultural and creative products.

On the walking street in the summer evening, the lights are brilliant and crowded.

According to statistics from online travel platforms, in the most popular tourist destination in the summer of 2022, Changsha is currently ranked sixth. According to the data of where to go to the platform, this summer (July-August) hotel booking TOP10, Changsha occupy a place; in Tujia's hottest home booking cities in Tujia, Changsha also ranked third in Changsha. On June 29, Xiaohongshu's "2022 popular livable city TOP20" was released, and Changsha ranked TOP1.

In the eyes of many young people, Changsha, this for 14 consecutive years of being awarded "the most happy city in China", is not only a must -visit tourist city, but also a friendly city. Changsha ushered in the prosperity of the "Night Market Thousands of Lights and Biyun" on the midsummer night.

Speed ​​2

The number of tourists in many scenic spots in Zhangjiajie has continued to break 10,000 in a row

The epidemic is controlled, and the epidemic prevention measures are more accurate, so that the scenic spots will be drought in Ganlin for a long time. The first Hunan Tourism Development Conference was blessed, and Zhangjiajie performed strongly, with an average daily reception of more than 40,000. The person in charge of the marketing department of the Tianmen Mountain Scenic Area in Zhangjiajie revealed: "From June 1st to 11th, the number of tourists reached 27,300, from July 1st to 11th, 132,800 person -times, an increase of 386%year -on -year."

After entering July, the number of tourists in the core scenic spot of Zhangjiajie increased continuously. Affected by factors such as the introduction of various summer ticket preferential measures and the national epidemic prevention and control situation, such as the preferential situation of epidemic situation, on the Tianshan Mountain, Huangshizhai Ding, Jinbiao Creek, Shili Gallery, Huanglong Cave, and Baofeng Lake, they came to avoid summer vacation. Tourists, tourist transportation tools such as Bailong Ladder, Tourism Ropeway, Environmental Protection of Scenic Area, Lake Cruise, etc. are busy and orderly. The folklore of "Charming Xiangxi" is restored to three games per night. Seeking, the number of tourists in the core scenic spots in Zhangjiajie has increased day by day.

On July 9, the core scenic spot of Zhangjiajie received 23,917 tourists, which was the first time that the scenic spot broke the 20,000 -person mark this year.

Since mid -July, the people of Changsha's May commercial circle have been weaving. The high temperature near 40 ° C cannot stop the footsteps of tourists from all over the country.

Speed ​​3

Other cities and prefectures do not lose behind, and the lively pace is followed

Another tourist town in Hunan, Xiangxi Prefecture, summer tourism is like "Phoenix". The director of the Phoenix County Cultural Tourism, Radio, Film and Television Bureau said that the number of tourists in the ancient city of Phoenix has returned to more than 50%of the first epidemic. , Increased by 456.33%month -on -month. "

From July 6th to July 25th, a total of 370,000 tourists received tourists in the Wonderful Tourist Area of ​​Dwarf. It is reported that during the first tourism development conference in Xiangxi, the key projects, tourism cooperation cities and digital cultural tourism, and tourism publicity marketing cooperation signed a total of 54 contracts, with a total investment of 74.303 billion yuan.

In June, Shaoshan's tourist attractions in the city received a total of 766,800 tourists, an increase of 61.31%month -on -month, and a comprehensive tourism revenue of 345 million yuan. The chairman of the operating Fang Hengyuan Company of Laoshan Scenic Area revealed that Paushan tourists have increased by more than 10 times compared with the epidemic, and currently average more than 10,000.

The grassland of Yangtian Lake in Beihu District, Luzhou is above 1,300 meters, and the average temperature in summer is about 20 ° C. It is known as "Hulunbuir in the South" and is an excellent place for summer summer heat. Recently, there have been more than 10,000 tourists daily. In a short video platform planting list, the number of grass has reached 100,000+ in the past 30 days. From June 21st to July 10th, there were more than 100,000 tourists receiving more than 100,000 tourists, with an average of about 5,000 people ...

In this regard, industry insiders said that judging from the current rising trend of hotels, tourism, aviation and other data, if the national epidemic situation continues to stabilize, this summer will usher in a peak season for the tourism market.

"Hot" point

Parent -child tour

Self -driving tour in the province, affordable economy and surprise

Running freely on the mountains and grass, tasting all kinds of food. Speaking of a week -long parent -child travel experience in the province, Ms. Xie, who lives in Kaifu District, Changsha City, shouted "addiction", "if time permits to be allowed to come again" again " Essence

On July 21, Ms. Xie and the two sisters took their baby to start self -driving tour. One SUV is three major and three small small, and the total travel costs are 6,642 yuan. "We pouted Huanglongxia Drifting, Yueyang Chunxi Town, Shaoyang Nanshan Ranch, and Laoshan." Ms. Xie introduced to Sanxiang Metropolis Daily that the attractions in the province were not only economical, but also continued to surprise.

During the summer vacation, tourists played water in Shaoyangfu Yijiang. Interviewee confidence

"The best food in Chunxi Town is the best. A homestay we randomly finds, the taste is good, the price is real, and the size of 6 people will take 300 yuan a day for three meals a day." Speaking of the experience of self -driving parent -child tour, Ms. Xie immediately opened the box.

"The temperature in Nanshan Ranch is the most touching. On the day of the summer, the temperature in Changsha was close to 40 ° C. However, because of insufficient preparation, we had to temporarily buy clothes and wrap them out." The most unexpected harvest, "Our originally planned to take children to crawl mountains and exercise. I never thought that the landscape over there was Guilin, and the husband of Fuyijiang bamboo raft drifting in about 40 minutes. Jiangli played for an hour. "

"The famous poet Ai Qing left the sigh of‘ Guilin landscapes and the world ’s world, the mountains and mountains and rivers, Guilin’.

Night tour

"Night Economy" promotes "night tour" to continue to heat up

What should I do if I can't help but travel and don't want to "steam" at high temperatures? Visitors "House" hotels and shopping malls during the day, night tour and city night tour in the scenic area, became "standard" for summer travel.

"I knew that Changsha was very popular before I came, but I didn't expect it to be so prosperous. It was really like ridiculous online. Half of people were in Changsha." Miss Li from Xiamen told reporters that she was worried about sun protection during the day. Passion. She was completely attracted by Changsha's food and nightlife. She was soaked in a bar and ate in the night market.

Tongcheng Travel released the "2022 Summer Night Tour Report" (hereinafter referred to as the "Report") showing that more than 80%of users believe that the night tour of travel destinations is the most indispensable link. Taste street food, appreciate the night scenes of the city, watch performances, and relax in the scenic area.

"Night Economy" is an important part of urban life. It can not only meet the diversified spiritual and cultural needs of citizens, but also effectively enhance the vitality of the city and stimulate new consumption enthusiasm. Create a "night economy" model with local characteristics, which can effectively help the local city of travel business cards and promote the rapid recovery of the local cultural tourism market. The "Report" shows that from the perspective of the national scenic spot in the past week, Hunan Province has become a province with a faster increase in orders.

"heat

feelings

"Gen Z" out with fire market flavor

Life is not only in front of you, there are poems and far away. As the consumption capacity of the "Gen Z" group is getting stronger and stronger, although young people who grow in the digital age are keen to consume online, travel has become an important way for their dialogue and exploring the world. In the process of finding poetry and distance, "Gen Z" also showed distinctive characteristics.

The "Gen Z" group is casual, free, free, and free. It is a significant label on this group. For tourism, they are more willing to experience the original life of juice.

According to data surveys, 88%of Chinese "Gen Z" interviewees believe that the original life and cultural customs of the locals in global travel are more important than before the epidemic.

In mid -July, Xiaoling, a college student in Shandong, followed her girlfriend to travel to Changsha. "If you want to drink tea, you have to line up; you want to enter the essay and friends, you have to line up; to climb the Yuelu Mountain, you still have to line up." Xiaoling teased that she came to Changsha and did only three things "line up, queuing, queuing".

"However, in the past few days in Changsha, I also played very happily." Xiaoling said that during Changsha, they not only went to check in the net red land, but also explored some small places. Lane and wait, I went to feel the local culture and customs of Changsha. "

During the summer vacation, he punched in the sunset in the Wanjiali Mall in Changsha and became a "self -developed tourism project" that was brought by foreign tourists. Photo by Gu Rong Zhu Qin

trend

"Gen Z" promotes the integration of cultural tourism

Self, personality, and independence are the claims of "generation Z". Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, believes that the Guochao experience, gourmet beauty, and museum heat from the segment to the public stage also marked that the "generation Z generation" is growing into the main force of cultural experience consumption.

In recent years, major cultural tourism projects such as Xiangjiang Happy City have blossomed in Changsha. The ancient city of Chaanhe, Meixi Lake International Culture and Art Center, Huayi Brothers Changsha Film Town, Huaqiang Fang Special Oriental Painting, Xinhua Lian Tongguan Kiln Ancient Town and other projects have been opened in recent years.

Xie Xiaoqing believes that young groups' high requirements for aesthetic performance and high attention of consumption connotation reflect the experience of more valuable expression, face -valueism and personality manifestations, and has been integrated into the new trend of "generation Z" consumption, which will inevitably promote cultural tourism The pace of fusion is further accelerated.

"After the '00 'groups, the group generally has the preference for chasing hotspots, and has strong acceptance and dissemination capabilities for fresh things. As a travel agency, it also needs to be in line with the current consumption trends of young people. Develop personalized product services. "The relevant person in charge of the Donkey Mom Travel Network said. Push

"Nucleic acid Worry -Free" service allows private groups to heat up

Since the epidemic, private group products with independent groups and private groups have gradually been sought after by consumers, and the "nucleic acid Wuyou" service launched by many platforms has further spawned the popularity of private groups.

"Through regular tracking of consumer feedback, we found that many tourists, especially the elderly, parent -child families, are concerned about long -term products and nucleic acid policies in different regions. Waiting for the complex procedures, tourists have concerns about long -distance inter -provincial itineraries. The private group 'nucleic acid Wuyou "service just solves the nuclear pain points in the itinerary and further reduces the burden on the tourist comfortable experience."

On July 10, Ctrip Private Group launched the "Nuclear acid Sorry" service. For the private group products of self -employed, agents, theme travel, and study tourism business on the platform, the local service personnel should properly arrange a trip for guests in accordance with the local government's epidemic prevention requirements. Corresponding nucleic acid detection. Ctrip data shows that since July, Ctrip's private group sales increased by 74%year -on -year, and the order volume increased by more than 3 times from June.

All media reporter Ding Pengzhi Ye Zhu Wang Zhifang Zhang Hao Correspondent Chen Yi Shuang

Intern Huang Jingjing Rosnie Video Zeng Guanlin

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