Li Shizhen's IP evolution and social culture changes to the world about Chinese culture to the world

Digital cultural assets derived from super IP are attracting the attention of the government, capital and society.

On July 21, 27 departments including the Ministry of Commerce, the Central Propaganda Department, and the Internet Information Office jointly stated: "We must vigorously develop digital cultural trade. Promote the implementation of national cultural digitalization strategies and build a national cultural big data system." Create a symbol with international influence. "

In this context, injecting Chinese traditional culture is represented by Da, and the launch of global super IP with Chinese characteristics has become an important part of Chinese cultural digitalization strategy. On July 23, Li Shizhen's IP Global Image Collection was officially launched in Huichun, Hubei. Mr. Wuhan Dongbi Cultural Media Company, which has the background of the international top animation team, joined hands with the teacher and student of Hubei University of Technology to visit Li Shizhen's hometown — Hubei Hunchun County, heavy After walking in the ancient town of Puzhou, I personally experience the creative environment of Li Shizhen's "Compendium of Materia Medica", and inject fresh elements for Li Shizhen's IP creation.

It is understood that Mr. Wuhan Dongbi Cultural Media Company relies on the world's largest independent comic company's dark horse comics media. The dark horse comics media with a 40 -year development process has created a miracle of 26 billion+global box office. With 500 million+global fans and 400+IP content, the addition of global comic teams, providing more imagination for Li Shizhen's global IP creation, or will become classic cases and milestones of Chinese culture, which will be derived from this. Digital cultural assets will also become a new path for the innovation and development of the cultural industry.

As one of the super IPs of Chinese culture, "Yao Sheng" Li Shizhen has always enjoyed a high reputation worldwide and has the natural advantage of going abroad. When British biologists and biological evolutionary founders, Darwin wrote and cited Li Shizhen's research results when editing the book "Species Origin Theory", and said that "the Compendium of Materia Medica was the encyclopedia of ancient China."

Caption: Chilong Lake National Wetland Park East Wall Pavilion "East Wall Night Talk" in Lazhou City in East Wet Pavilion Receives the main venue

This time in the ancient town of Li Shizhen's hometown, Mr. Dongbi joined hands with the CEO of Dark Horse Comic, the senior partner of the Jin Liu man draft, the founding president of the Wuhan 91 Creation Association, and the professor of the School of Art Design of the Lake Institute of Technology led the teachers and students of Hubei University of Technology Visit the former residence of Chilong Lake, Li Shizhen Memorial Hall, Xiongmen Medical Holy Building and Li Shizhen, let the creators understand Li Shizhen's life and creative environment in a three -dimensionalization, and accumulate materials for designing more full Li Shizhen's IP image.

Caption: On July 23, Li Shizhen's IP global image collection activity kicked off in Huichun, Hubei. Teachers and students from Hubei University of Technology visited Guzhou Guzhen to understand the creative environment of Yao Sheng's "Compendium of Materia Medica".

"In this event, I have a more comprehensive understanding of Li Shizhen. He is not only a saint who has passed on the ages, but also a person with flesh and blood and his own firm medical concept." The graduate representative of the School of Art Design of Hubei University of Technology believes. This time, Li Shizhen visited the event. The team discovered the elements that had been ignored in the past, accumulated more design materials, and greatly helped his IP design.

Caption: The judges and the tutors of the Lakers are listening carefully to Li Shizhen's historical students' deeds

Li Haitao, general manager and artistic director of Li Shizhen's IP Global Call for IP, introduced that Li Shizhen is a very important historical figure in my country. Students are the future and pillars of China. Say hello, spread cultural seeds to the world.

Li Bofeng, the founding chairman of the Wuhan September 1st Creation Association, believes: "On -site visits are necessary, the mentor's judgment and direction of Li Shizhen's tone, young designers' aesthetics and interests of the two -dimensional, the traditional culture and global vision required by the IP party. The three superimposed effects have a rare collision effect. The entire activity does not give feeding relationships. It is a high challenge and constantly inspiring and extremely integrated atmosphere. There are many sparks. "

Caption: The judges carefully discussed in the many works submitted by the submitted works

It is understood that this time Li Shizhen's national tide IP review follows the five major dimensions. One is positive energy. It must be based on promoting the core values ​​of socialism and traditional Chinese culture. Society's melody and clear design marks and communication power belonging to this era

The second is inheritance. The works must be easy to spread, which can resonate and love the audiences at home and abroad. The historical stories, cultural classics and other materials related to Li Shizhen are created through interesting forms. culture.

Caption: Chilong Lake National Wetland Park East West Pavilion's Lizhou City on -site guidelines are all around

The third is creativity. The design has made obscure medical knowledge vivid. The works must have a certain innovation and imagination, with complete creative settings, outstanding visual effects, and high recognition.

The fourth is the sense of beauty. It is not limited to the modern style of the tide brand, the cyberpunk style, the hip -hop style, the retro style of the future, the nostalgic retro style, and the Chinese style of the rivers and lakes.

Fifth, the application power, the logic of the design draft must be clear, and it has ductility, so that the actual landing of IP design and development can be applied to the theme scenario.

At the event site, based on the five design dimensions, well -known culture, comics and emerging design students in the industry conducted in -depth interpretation and ideological collision of Li Shizhen's characters. Gao Shaokang, the founding partner of the event of the event and one of the founding partners of Jin Liu Gao, wrote: "The Compendium of Materia Medica is an important treasure of traditional Chinese medicine and humanities. Knowing. But how much do we know Li Shizhen behind this important book? What kind of soul is this saint? Do you live in the current spirit across generations? Gao Shaokang said that he expected the students to open their thinking and creative inspiration, summon this era of this era Li Shizhen designed the IP image of Li Shizhen, who is more high -quality and more conducive to the global public.

As a trader created by Li Shizhen's IP, Yang Cheng, chairman of Dongbi Culture, believes: "As an important historical figure of traditional Chinese culture, Li Shizhen should be learned from history and history. The old tone and vague image of the words became vivid and interesting. The core of Li Shizhen's core driving spirit "hanging pots, saving death and helping wounds" has become the iconic symbol of the traditional Chinese culture field, and has a wide range of international cognitive foundations. It is an important carrier for Chinese culture to go to the sea. The new young people of generations not only represent the strongest voice in the context of this era, with the responsibility of promoting the export of traditional Chinese culture, telling the story of Chinese culture, promoting the spirit of Chinese culture, inheriting and innovation through cultural inheritance, and staying in the cultural inheritance, staying The strongest cultural imprint of our time. "Dongbi Culture has always been responsible for promoting the excellent traditional culture of China. The company brings together global heads from the world. IP has become a strong intelligence support for the world's top IP.

For a long time, Zhang Zhizhong, head of the dark horse comics, is known as the legendary industry in the industry. He has served as the chairman of Disney China and won the White Magnolia Award from the Shanghai Municipal Government in 2011. In June 2017, Zhang Zhizhong joined the Shanghai World Portrait Culture Company. In 2018, he led the World Media to successfully acquire the world's third -ranking U.S. Super IP Company -Dark Horse Comics and absolutely controlled it.

Today, the dark horse owns 400 super IP copyright and complete IP commercial ecological chain closed loop. Its well -known works include "Star Wars", "Alien", "Baron Hell Baron", "Sparta 300 Warriors", etc. The IP industry plays a vital role in global influence and the right to speak.

This time, Zhang Zhizhong's first joint venture with Hainan Basic Investment Co., Ltd., Zhang Zhizhong, established Mr. Wuhan Dongbi Cultural Media in a joint venture with Hainan Basic Investment Co., Ltd., which is committed to deeply digging Li Shizhen's IP cultural value.

Zhang Zhizhong has high hopes for this global collection event of Li Shizhen's IP. He believes that Li Shizhen is from Hubei, China, and the light of human beings in the world. The process of Li Shizhen's life, vision, and "Compendium of Materia Medica" should be known to the Chinese, and it should be seen by people all over the world. "It is our generation's responsibility to tell Li Shizhen's story." Zhang Zhizhong said.

Zhang Zhizhong expects that through the global collection of Li Shizhen's IP, Li Shizhen's life will slowly use entertainment and soft education to tell everyone: Chinese medicine is a way to resist gifts with the Western Medical Division.

It is expected that the global super IP matrix head guidance, superimposed Chinese traditional celebrity Li Shizhen, the two will inevitably make the next global big IP.

The relevant person in charge of the dark horse comics also said that the company has designed a complete way to go out of the sea for Li Shizhen's IP, such as cooperating with the streaming giant Nai Fei to create exclusive film and television works for Li Shizhen's IP. Li Shizhen's super IP, in the foundation of traditional Chinese culture, promotes the image of Li Shizhen's IP image with the communication method that young overseas people are acceptable. I believe that Li Shizhen will become a classic case of Chinese culture.

At present, digital cultural assets, digital copyrights, and digital resources with super IP as the core have been highly sought after, and have become a new path of Chinese culture.

According to data from the Ministry of Commerce, in 2021, my country's foreign cultural trade volume exceeded US $ 200 billion for the first time, an increase of 38.7%year -on -year. Digital technology such as digital cultural assets, intellectual property rights, film and television dramas, and real -life experience space is rising around culture.

Taking Li Shizhen's IP as an example, after four years of preparation, the entire industry chain around Li Shizhen's IP has begun to take shape, realizing the layout of Li Shizhen's online and offline scenes, and gradually grew into the development cornerstone created by Li Shizhen's IP, which completed Li Shizhen’s. Brand primitive sediment.

From the perspective of offline entities, based on the living room of Li Shizhen City as the carrier, the relevant sector has completed the strategic investment of the Zhangjiajie Xianzhanglin Pharmaceutical Pharmaceutical Pharmaceutical Pharmaceutical Pharmaceuticals in the relevant sector. The geographical advantages of the dual stations of the origin and affiliated enterprise, and set up a strong scientific research strength team such as academicians and expert workstations, doctoral workstations, and Internet drug service information qualification certificates to lay a solid foundation for continuous development of food and drug research in the future;

In the layout of the cultural tourism sector, related enterprises-Hubei Li Shizhen Health Industry Development Co., Ltd. and the provincial joint investment in Li Shizhen's hometown of Chunchun Lake (National) Wetland Park jointly invested in the Kangyang Resort Hotel, Industry, Studies and Research Town, Conference Center, Conference Center, conference center, conference center, conference center TCM (moxibustion) training bases and other real-fusion ecological cultural industry chains are closed; at the same time, deep cultivation of refined development- [Going out] fell down, and reconstruct the lifestyle loved by mainstream young groups. Health Bar, Li Shizhen's Yangshengtang Chinese Medicine Shop Cafe, and a tea drinking institute that is well washed is a breakthrough point. It has evolved and evolved the transformation and upgrading of the traditional service industry.

Relying on the background of Li Shizhen's medicine and food, the future industrial chain will also form a complete ecological closed loop of users. More "Li Shizhen Culture+" industrial maps will become more and more complete.

It is foreseeable that under the current rejuvenation and digital cultural boom of Guo Chao Guoman, under the leadership of Zhang Zhizhong, the global IP field, "Li Shizhen's digital cultural assets and IP copyright" is expected to become a high -quality culture with huge development potential and IP commercial value in China Assets have become the Chinese cultural IP that makes more young users around the world, and it will also become classic cases and milestones in Chinese culture.

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