[Cai Zhi Toutiao] Sprite for environmental protection "changing" Sprite announced a permanent abandonment of green bottle!

The main color of the beverage brand is often impressive, so that the "brand color" is established in the minds of consumers. The "Red Battle" between Pepsi and Coca -Cola's two beverage giants has not yet won the victory, and Sprite announced that from August 1st, it has given up the iconic green bottle packaging.

According to the United States CNN (CNN), Coca -Cola Company said on the 27th local time that since August 1, Sprite will change the packaging of green plastic bottle to transparent packaging. As soon as the news came out, some netizens joked: "In the future, the green bottle will be exclusive Lei (referring to a cottage Sprite drink, the outer packaging is the same as the 'Sprite' products)."

Picture source: network

Sprite "abandon green through"

Coca -Cola also said that new signs and packaging design will also appear on the Sprite bottle at that time, which aims to "provide more consistent appearance and sound around the world", and the green hue will still be used on the Sprite label. In order to make the transparent plastic bottle brighter, the green hue will become lighter.

Not only that, in the product matrix of the Coca -Cola company, other drinks using green bottles, including Fresca, Seagram, and Mello Yello, will also be replaced in the next few months to Transparent container.

In fact, in September 2019, Coca -Cola has announced that it will vigorously promote the transparent design of beverage bottles. Its Sprite has begun to try to change from green bottle to a more transparent plastic bottle that is easier to recycle and launch in different countries. The Philippines is the first country in the Asia -Pacific market. Sprite in Thailand, Malaysia, South Korea, Fiji, and Hong Kong also began to "change".

This is not only the case. In recent years, Sprite has begun to test the transparent bottle under different branches. The launch of various special flavors, cherry flavor Sprite, sugar -free Sprite, Sprite fiber+, etc., all use transparent plastic packaging.

You know, before the appearance of Sprite, the American bubble water market has always been the world of Qixi.

In 1961, the Coca -Cola Company renamed the original Lemon flavor Fenda beverage, and began to fight against Qixi. Although Qixi later sold American overseas sales to Pepsi, it was still difficult to hide the trend. Sprite gradually surpassed Qixi with its transportation capacity and overwhelming publicity, and successfully occupied a place in the bubble water market.

In 1984, Sprite began to enter the Chinese market. Sprite was translated as a Sprite -snow, with chills, and it was in line with the cool taste of soda.

In the process of entering the Chinese market, in addition to relying on the sales channels of the parent company, it also pays great attention to the brand's publicity. It has invited Zhang Huimei, Lin Junjie, Jay Chou and other stars as product spokespersons, which greatly promoted the brand awareness improvement. The festival rises.

At the same time, Sprite has increased the pace of expansion worldwide and sells well in more than 190 countries. In 2008, Sprite became the third annual sales of Coca -Cola companies with an annual sales of more than 2 billion boxes, and it was called the three leading products with Coca -Cola and Jianyla.

Nowadays, Sprite Bottle, who has grown up for more than 60 years, will withdraw from the market. Some netizens call: Grandpa Yajie!

Will color replacement be more environmentally friendly?

Coca -Cola's beverage giant is often criticized to create plastic waste that destroys the environment.

2020年，可口可乐公司被环保公司Break Free Fromplastic评为全球最大的企业污染源，连续四年“蝉联”第一。 Its signs and brands are found on 13834 abandoned plastics in 51 countries, usually in public places such as parks and beaches.

In addition to the first place in Coca-Cola, the top ten companies in plastic pollution in 2021 are: Pepsi, Lianlihua, Nestlé, Procter & Gamble, Yizi International, Philipmoris International, Danone, Mars and Gaoling-Brown.

Data show that Coca -Cola Company's revenue in 2020 was $ 33 billion, and in 2019, the world's garbage collection, classification, processing and recycling costs as high as US $ 33 billion, which is equivalent to the revenue of Coca -Cola in 2020.

Why are the fast -selling brands such as Coca -Cola's resident "ranking"? The reason is that they depend on fossil -based plastics based on fossil fuels.

In 2009, Coca -Cola launched a recyclable PET plastic bottle made of 30%of plant materials. The new process in 2021 replaced the original 70%oil -based material with sugar in corn, and simplified the production process to mass production.

Coca -Cola promises that the appearance, function and recycling of the new plant base bottle are similar to the traditional PET. PET is the highest recovery rate of plastic, but its recycling also has many limitations.

The plant -based PET still belongs to PET. If it is not recycled or reused, it is difficult to degrade in the natural environment. In addition, plant bottles may increase the demand for planting land, and these land may be used to plant grain crops.

The Sprite, which announced the "replacement", has a green bottle with a green polyethylene benzonate glycol (PET). This substance is usually only recovered into disposable supplies. "The use of transparent bottles can be made into a new bottle to help promote the circular economy of plastic and reduce plastic garbage."

Julian Oolian, CEO of Plastic Group R3Cycle, said that transparent plastic bottles can be made into new bottles, which helps to promote the circular economy of plastic. In other words, if Sprite recycles the green bottle, it will change from the green bottle to a transparent bottle. The implementation process and cost will be a big difficulty. Therefore, the best way is to solve it from the source and no longer use a green bottle.

As early as 2018, the Coca -Cola Company announced the "non -waste world" plan. The ultimate goal was to collect and recycle a bottle or one can for each time in 2030.

While announcing Sprite's "replacement", Coca -Cola also announced that most of the Dasani bottle sold in the United States and Canada will use 100%recycling plastic. Coca -Cola said that compared with 2019, this innovation is expected to reduce about 20 million pounds of new plastic garbage.

Coca -Cola should "sugar -free" to the end?

On the eve of the replacement of the packaging news of Coca -Cola Company, it released a performance report.

According to the financial report, the revenue of Coca -Cola Company in the second quarter was US $ 11.325 billion, an increase of 12%year -on -year, exceeding the market expectations of US $ 10.57 billion; operating profit was US $ 2.341 billion; net profit was US $ 1.9 billion; 4%, higher than the market expected $ 0.67.

At the same time, Coca -Cola raised its annual performance guidelines in the second quarter's financial report in the second quarter. It is expected that the annual organic revenue rate in 2022 is 12%to 13%, which is higher than the previously expected 7%to 8%range.

Picture source: Coca -Cola Announcement

Giants such as Starbucks and Pepsi have declined in net profit in the global market in the season.

In recent years, people's consumption concepts have changed and pursuing "sugar -free and low sugar". According to the "2021 China Sugar -free Beverage Market Trends Insight Report", the sugar -free beverage market is expected to double in the next 5 years, and the increase in 2025 to 22.74 billion yuan.

The unique formula of Coca -Cola in the Chinese market is sugar -free+all categories.

According to Coca -Cola's second quarter financial report, from the perspective of categories, global single -box sales of gas -containing beverages increased by 8%; Coca -Cola global single box sales increased by 7%; sugar -free Coca -Cola global single box sales increased by 12%; flavor soda global single box sales increased increase 11%; global single box sales of nutritional beverages, juice, dairy products and plant -based beverages have achieved 6%growth.

Among them, sugar -free Coca -Cola and flavor soda are the two fastest growing categories.

In terms of quantity, Coca -Cola launched more than a dozen new products in the second quarter, all sugar -free products, covering various categories such as Coca -Cola, flavor soda, tea beverages. Since its organizational adjustment in 2020, Coca -Cola has maintained the speed of sale of more than ten new products per season, most of which are sugar -free products.

Facing the rapid changes in the Chinese market, whether Coca -Cola can copy the successful experience in the past, and will launch a large number of new sugar -free products into a explosion like Coca -Cola, which will tell us the answer.

(WeChat public account "Caizhi Headline" comprehensive from: Xinhua News Agency, CCTV, Finance News Agency, etc.)

Edit: Bai Jing

School pair: Yuan Kai

Review: Gong Zimo

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