Official announcement!"2022 International Consumption Season" and Shanghai "Five -Year Shopping Festival" jointly launched

At the municipal government press conference held today (July 30), Gu Jun, director of the Municipal Commerce Commission, introduced the relevant situation of the 3rd "Fifth Five -Year Shopping Festival" event. Liu Min, deputy director of the Municipal Commerce Commission, Qiu Wenjin, deputy director of the Municipal Development and Reform Commission, Ruan Li, Deputy Director of the Municipal Economic Information Commission, Cheng Meihong, Deputy Director of the Municipal Cultural Tourism Bureau, and Zhang Dezhi, deputy chairman of the Municipal Federation of Trade Unions, attended the press conference and answered reporters Question.

Overall consideration on the 3rd "Fifth Five -Year Shopping Festival"

According to the overall requirements of the Ministry of Commerce, under the leadership of the Municipal Party Committee and Municipal Government, we will summarize the successful experience of the previous "Fifth Five -Year Shopping Festival", promote the "May Five -Year Shopping Festival" to be better and better, and continue to start this major consumer festival brand. On the basis of the normalization of the epidemic prevention and control, the superposition effects of policy measures and festivals are used to stimulate the enthusiasm of market entities and platform enterprises, and to promote the release of consumption potential. Efforts will be made to build the "Five -Year Plan" into an important engine to promote consumption, stable growth, and add vitality, and become an important support for the continuous innovation and development of market players. Functional platforms and major iconic activities.

About the main arrangements and characteristics of the third "Five Five Five Shopping Festival"

The Ministry of Commerce attaches great importance to supporting the construction of the Shanghai International Consumer Center's cities, jointly launched the "2022 International Consumption Season" with the Shanghai Fifth Five -Year Shopping Festival, and organizes the "International Consumer Center City Forum" in Shanghai. The third "Fifth Five -Year Shopping Festival" was co -sponsored by the member unit of the Municipal Consumer Center Leading Group of the Municipal Consumer Center. July to September. Adhere to "policy+activities", highlight "digital empowerment", and introduce "Several measures to stimulate innovation momentum to lead fashion trends to accelerate the construction of international consumer center cities", and strive to achieve "five new":

The first is to stimulate consumption "new kinetic energy". Let various market entities use the "Five Five Five Shopping Festivals" as the starting, first store, first exhibition rookie fields, and gaming fields that display new concepts, new models, and new technologies. Let consumers take the "Five Five Five Shopping Festival" as a carnival with new landmarks, understanding new brands, and experience new formats. Hold activities such as the "Global New Products" and "Shanghai Night Life Festival" to further enhance the trend and traction and market influence of the "Fifth Five -Year Shopping Festival".

The second is to lead consumption to have "new tracks". Focusing on new hotspots such as digital economy, neighborhood life, green low -carbon and other consumption, for the first time, the "Shanghai Neighborhood Life Festival", "Shanghai Green Consumption Season" and "Diamond Jewelry Culture Festival", etc., further lead and create new consumer needs. Encourage the creation of digital marketing scenarios, promote online and offline integration and linkage of consumer online and offline consumption such as business, culture, tourism, sports, and form a "big consumption" pattern.

Third, there are "new platforms" at home and abroad. Relying on the first national "International Consumption Season", the "Import Hi Buy Festival" is held, focusing on imported specialty products, cross -border e -commerce discount seasons and other themes to launch a number of special activities, enlarging the overflow effect of the Expo, and create a "buy global and selling the world, selling the world, selling them to sell "Global" new highland.

The fourth is to boost that consumption has a "new policy". Mobilize the key business districts, commercial streets, brands, and platforms to plan a variety of marketing activities. Innovative formats, models, and creative activities with market leadership, companies with outstanding contributions to the growth of consumer market growth are appropriately supported. Special consumption promotion policies are introduced for automotive, home appliances and other fields. Support enterprises to issue consumer coupons in various ways.

Fifth, there is a "new system" for communication and promotion. To greaterly use new media and digital communication methods to build a omni -channel, multi -form, rhythmic "Fifth Five -Year Shopping Festival" brand communication system, such as the release of the "Five -Year Shopping Festival Activity and Calendar", linking Shanghai Radio and Television Oriental Satellite TV Wait for the media to launch a new version of "4 Hours Global Live" and so on.

Content of the 3rd "Fifth Five -Year Shopping Festival"

This "Fifth Five -Year Shopping Festival" will build a "2+12+16+X" activity framework, that is, two important ceremonies including the launching ceremony, the results of the results release ceremony, the 12 benchmarking activities IP, and the launch of 16 districts "one district one district One theme "activity and the special theme activities of the X field. Focus on the 12 benchmarking activities arrangements:

Hold the premiere of the new global products in Shanghai. Focus on clothing, shoes and hats, cosmetics, jewelry, clocks, cars and other categories, and support well -known domestic and foreign brands to carry out 2022 "Global New Products Season" • New Art Exhibition. Carry out 2022 "Global New Products Premiere Season" • New brand pop -up show. Hold the theme activities such as Shanghai International Beauty Festival and Shanghai Chao Life Festival. Support well -known domestic and foreign brands to carry out brand -themed day activities around new products, new technologies, and new services.

Hold the Shanghai Neighborhood Life Festival. With the theme of "a good life of the people's city", with the needs of community residents' life needs, it is in the fields of benefit purchase, convenience services, parent -child recuperation, public welfare activities, and sports and leisure, and 18 "one -minute bells of the people's life circle demonstration community" Focusing on the focus of creating a one -week theme day event such as the "neighborhood buying day", "family cleaning day", "home appliance cleaning day", "supermarket special day", "washing and nursing day", etc., aiming to create a "temperature" neighborhood home.

Hold the Shanghai Green Consumption Season. Online and offline linkage promotion and promotion of green consumer products and scenes such as green home appliances, green foods, and green travel, and further popularize low -carbon concepts and new green lifestyles. Release the "Green Consumption Leading Low -Carbon Life" initiative, create a number of national green shopping mall enterprises, and promote commercial green development and upgrading. Hold the Shanghai Automobile Quality Consumption Carnival. The opening ceremony of the "Fifth Five -Year Shopping Festival" car quality consumption carnival and SAIC Group special event, the first batch of new products and new stores were issued. Combined with the creation of the automotive quality consumption demonstration zone (park), special activities of various automotive consumption areas are held. The city's automotive distribution groups have carried out special promotions of the "Five -Year Plan", and continued to carry out various promotional activities on holidays and important time points to create a fiery atmosphere of buying cars in the city.

Hold Shanghai Import Hi Buy Festival. Focusing on the overflowing effects of the Expo, focusing on the themes of imported specialty products, national culture, cross -border e -commerce discount season, etc., launch "Import Hi Buy • Imported Product Theme Activities" and "Import Hi Buy • Guobo Commodity Culture Colorful Monthly "," Import Hi Buy • Outside Sea Youpin Cloud Shopping Shencheng "," Import Hi Buy • Cross -border Import Shopping Season "and other key events.

Hold the Shanghai Night Life Festival. Focus on "Light One River and One River", release a batch of waterfront nightlife good places, launch nightlife living room, hold a 24 -hour dynamic city forum, and release micro -documentary films such as "Night Life Dreammaster" and "Good Night Night". Encourage cross -border linkage, such as Bailian Group to create a "Bailian Night", Pudong Development Bank launched the "66 Hi Buy Night", Xili created "Xili Xingyou Night", and the whole family can facilitate the launch of the "Family Wonderful Night".

Hold the Shanghai Digital Life Festival. Organize e -commerce platforms to cooperate with business districts, commercial streets and business enterprises, and jointly launch a series of "quality brands" theme promotional series, to empower the transformation and upgrading of business districts, commercial streets, and merchants with digital digital to cultivate new types of consumption. Release the first new online consumer brands with Shanghai characteristics and national influence, build a number of trend live landmarks, and launch cloud release and cloud -tagd shops.

Hold Shanghai Coffee Culture Week. With the theme of "Morn taste Shanghai, live up to love", strive to establish Shanghai brand in the coffee field, highlight the source of Shanghai, establish the Shanghai standard, launch the Shanghai index, strengthen Shanghai services, focus on creating coffee culture markets, coffee characteristic districts, coffee themes, coffee themes Movies and other activities.

Hold the Shanghai Internet Youth Life Festival. Preferably new brand new products of "tide, explosion, type, and fan", combined with young people in the Changtasto region, jointly recruit youth grass officials, set up offline review groups, implement the "Thousands of people Explore Ten Stores" plan, tap the new consumption new consumption of young people Occupation, new models, new scenes, new species.

Organize Shanghai Manufacturing Goods.以“制造XIN声”为主题，聚焦数字“三品”战略，借助虚拟主播发布时尚新品、发布数字时尚社区APP、创设“科技感+沉浸式”消费场景，联动在线平台开辟时尚消费品专区、以新Variety, high quality, and new scenes have launched the "Made in Shanghai" brand.

Hold the Shanghai Global Food Festival. Carry out the theme activities of "24 hours of Global Food Global Food", tour exhibition of global food capital, imported food exhibitions of RCEP member states, and Global afternoon tea awards. Mobilize more than 2,000 restaurants to launch consumption and market measures. Release the Shanghai Global Food Index and the Consumption Trend Report of the prefabricated vegetable industry, and launch the annual global food guide and the annual "famous shops, dishes, famous points, famous teachers" list.

Hold the Diamond Jewelry Culture Festival. With the theme of "Bright Demon Capital", the Diamond Jewelry Culture Festival is held. Focus on key jewelry business districts and retail brands, and organize well -known brands to launch promotional activities in combination with wedding jewelry and new starting. Organize the creative design contest of college student diamond jewelry, mobilize and test institutions to provide consumers with free jewelry testing and consumer consultation, popularize diamond jewelry culture, and create a good market atmosphere.

In addition to 12 benchmarking activities IP, 16 districts will also create "one district, one theme" activity. In addition, major industry associations, as well as market entities such as business companies, brand enterprises, and e -commerce platforms will also launch a number of special activities.

At the same time, in order to build the epidemic defense line, the "Overall Plan for the Third" Fifth Five -Year Shopping Festival "epidemic prevention and control work has been formulated to compact the land, departments, enterprises, and individuals of the" Quartet responsibility ". Implement the city's management requirements on collective activities, and require offline activities in accordance with the principle of "one activity, one plan", formulate epidemic prevention and control plans and emergency plans, and the local government implements the prevention and control and safety measures of the epidemic. Various epidemic prevention and control measures such as inspection, employee protection, current limit distance, environmental hygiene, emergency response, etc.

Edit: Zhang Tianyi

Data: Published in Shanghai

*Reprinted, please indicate the official WeChat from Shanghai Yangpu

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