[Study Study] Go to the festival to listen to the song like a robbery?What is the "music robbery"?

Recently, many fans must be particularly familiar with a word- "music robbery". It is the harmonic incarnation of the festival. During this time, the domestic large and small music festivals frequently "exploded" incidents.

For example, when the strawberry music festival held on the evening of May 3, when singer Zhang Manyu sang the third song "STAY", the ceiling of the stage was blown over by the wind; Pocket, a large number of music fans have been blocked for more than three hours ... What is more outrageous is the fare of continuously rising music. Between 1000. The soaring fare rushed to the hot search, and some netizens also borrowed the term "ice cream assassin" to call these high fares "assassins".

There is also a problem that the festival is difficult to refund the ticket. A few days ago, she complained to the Yangtze Evening News/Zi Niu Journalist that because the personal arrangement was unable to participate in the music festival on the spot, she submitted an application for a refund to the organizer, but the payment of the bill was delayed. I found out that there was actually a non -simple refund process that needed consumers to handle it by themselves, and the process processing procedures notified only on the official Weibo of the organizer, and she did not even receive mobile phone text messages. It was not until the Yangtze Evening News media that she was successfully received.

Xiao Zhang told reporters that she is a proper music festival fan who likes to listen to songs on the spot, but never disappointed with the festival. Even if its price is getting higher and higher, it will cost high prices to buy and drink items.

But this time the refund occurred, for the first time, she felt angry and dissatisfied. "A stomach is angry, and no one responds to customer service. I hope the organizer can improve the management system. Because such a management system is not only a guest present (singer singer (singer singer (singer (singer (singer (singer (singer (singer (singer (singer (singer (singer (singer (singer (singer (singer The disappointment is also a kind of irresponsibility to fans. "

Analysis:

May the music festival listening to the song no "robbery"

Zhao Wei, a doctor and associate researcher at the Institute of Literature of the Academy of Social Sciences of Jiangsu Province, said that using the word "robbery" to describe the festival of music, it has shown consumer dissatisfaction and criticism, and also reflects their consumer psychological gap. Listening to the song itself is an activity of enjoyment, leisure and pastime, but now it has changed. "

He believes that the music festival is different from the online listening to songs that the audience can participate on the spot. Therefore, they show great enthusiasm. They are often looking forward to these performances, eager to try, and plan to release their fatigue and tension. "But when you see the fare, will you poke yourself fiercely like the" ice cream assassin ". So bad price, even the audience who likes music festivals feels distressed, can't afford it, and fights up. Retissing the church, the silver in the pocket is really unbearable. "

Edit: Qin Xiaoyi

Immediately after, you bite your teeth to buy a ticket, but it may not be able to appreciate the music event in the same way as you can. For reason, you need to refund the ticket, and you have fallen into the problem of the "refund difficulty". "

Zhao Wei told reporters that in fact, these issues were ultimately needed to solve the organizer, including the specifications of the fare and the treatment of the refund. If you encounter an uncontrollable factors, you need to apply for a refund, you should first provide consumers with smooth refund channels, and follow -up information notifications are in place. In addition, the service at the scene should be "worthy of" the fare, not to mention that the audience feels happiness, at least it should not be disappointed and frustrated.

As the saying goes, gentlemen love wealth and take it. Our Chinese business activities have emphasized honest operations since ancient times. The attitude of the coming 'is not a win -win ending in the end. "

In addition, in Zhao Wei's view, the increase in fares also reflects the uncertainty of the operator's uncertainty about the target market to a certain extent. "They are anxious and doubtful, and they are not confident. A mentality of long water flow. "

"This is not to find excuses for the operator and find a term. Instead, it jumps out of the perspective of consumer, try to analyze the problem from a comprehensive point of view, and think about it There are any other factors stimulation. "But in any case, operators need to consider consumers' actual and psychological tolerance. And if the high price is set, can the product service keep up? "If you can't keep up, I think this high -priced sales model of merchants will not last long."

At the end of the interview, Zhao Wei couldn't help commented: "We look forward to the performance and various assassins'" Terminator ". This may depend on the joint efforts of operators, consumers and regulators. The enterprise fully considers the consumer's tolerance, and consumers should polish their eyes and express their own reasonable demands. "

A good music festival has become a "music robbery". Who should reflect on it? Well, I wish the music festival to listen to songs without "robbery".

Yangtze Evening News/Zi Niu News Profile reporter Sun Qingyun

Edit: Qin Xiaoyi

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