Bincheng Ye's economy adds a new experience

China Well -Kang.com Tianjin, July 30 (Du Min) On July 29, Binhai New District held the 2022 2nd Bincheng International Consumption Season. The second season of the brand project "Bincheng Art Fun Park" is loved by more and more citizens. This year's consumption season will continue until the end of October to create night economic business cards such as "Night Touring Bincheng", "Night Purchase Belly", "Night Pinfront", "Night Reward Binjing", and driving the consumer, shopping consumption, catering, catering, food and drinks in the region and the city. Consumption, tourism consumption, cultural consumption.

Event improvement upgrade to form a brand effect

Hanging the scene, lighting up the atmosphere light, with the canvas booth signboard, playing music, and making live broadcast ... At the "Bincheng Art Fun Park" site, merchants regarded car trunk as stalls to sell goods, "trunk bazaar" Attract many citizens to stop. "This year's very popular trunk market is also one of the characteristics of Bincheng Art Fun Park." Zhao Qian, director of the Investment Management Co., Ltd. of Binhai New District Cultural Center Cultural Center Cultural Center, said that the trunk market has made the entire neighborhood more diversified. Fabric dolls, creative homes, tide play, hand -baking, special food, cultural and creative surroundings, many novel and interesting contents make many citizens feel the "tide flavor 'of the night economy. "

“感谢夜间经济让我挖掘了自己的另一种兴趣爱好，在研究产品过程中，也想把美食传播出去。”一家经营露楚的商户介绍说，露楚是一种泰式小点心，自己In combination with local taste, nearly 40 products have been studied, and they can earn about 500 yuan per day. I hope to change everyone's impression of traditional night markets, and hope that they can use some fresh products to make citizens feel the enthusiasm of Bincheng's night's economy.

During the night economic activities, the original night economic brand project "Bincheng Art Fun Park" (second season) carefully created by the Binhai Cultural Center, on the basis of the successful organizational in the first season, caters to the innovative needs of the new consumer group, and "art The theme of Fun Yong "is the theme, linking new e -commerce, new music, new cultural and creative life and other elements, innovatively integrates star camps, self -service barbecue, outdoor theaters, trunk markets, RV parties, cool locomotive display, etc. Provide citizens with the integration of culture, food, sightseeing, leisure, and amusement in Bincheng characteristic cultural tourism at night consumption gathering area to meet the "micro vacation" needs of citizens. It is worth mentioning that the night market lights and the lights around the Binhai Cultural Center are interesting, bringing the citizens' new experiences of "Night Touring Bincheng", "Night Purchase Belly", "Night Products", "Night Reward Binnam". At the Star Camp, Mr. Wang, a citizen, told China Well -off, "With the popularity of camping variety shows, Jincheng citizens also have a great demand for outdoor camping. Now they can have a pleasant outdoor camping experience at their doorsteps and enjoy the dynamic rhythmic rhythmic rhythm. On -site concert, this characteristic is very attractive. "

According to Zhao Qian, every weekend, "Bincheng Art Fun Park" will also organize script killing, fantasy summer bubble show, flying disk, offense and defense arrows, music carnival, craft beer festival, heart -to -heart friendship, heart -to -heart friendship, heart -to -hearted beer Manzhan clothing show, cute pet park, non -heritage project culture week, circus and other special activities to meet the different needs of all -age customer base. In addition, Binhai Cultural Center will also give full play to the advantages of Binhai Performing Arts Center, Binhai Science and Technology Museum, Binhai Art Museum, Binhai New Area Library and other cultural venues, organize various activities and night performances to form an inside and outside the venue, and realize the internal resources inside the venue outward outward. The function of expanding the extension provides citizens with wonderful nightlife options at various levels.

"In order to enhance the economic vitality of Bincheng at night, Binhai New Area has fully mobilized the initiative of the enterprise by guiding social capital to enter and introducing professional operation teams. Under market -oriented operation, more and more night economic blocks have shown benign sustainable development. Situation. "Bao Jian, the director of the Business and Investment Bureau of Binhai New District, said that the activities of different types of different types of themes in different types of districts have been launched one after another. I hope that through the night consumption activities of high quality, characteristics, and people love Transition to characteristic, standardized, quality, and diversification. At the same time, we have also formulated the "Technical Standards for Night Economic District" to guide the regulatory operations of the neighborhood. "

Refined consumption to release market vitality

It is learned from the conference that during the 2nd Bincheng International Consumption Season, Binhai New District will organize a installment of 50 million yuan in consumer vouchers to promote commercial recovery growth. From the perspective of the distribution field, consumer coupons are divided into automotive consumer coupons, general consumer coupons, special consumer coupons, and other special consumer coupons. They are more targeted and will further leverage the rapid recovery of related industries.

Since the beginning of this year, Binhai New Area has supported multi -form consumption activities, grasped car consumption, and boosted the catering consumer market planning. On the one hand, it organizes all commercial supermarkets, cultural tourism projects, catering and other online -based online, and drives the consumer market in the new district through discount promotion and business festivals. At the same time, make full use of the online platform to carry out live broadcasts, create immersive consumption, cultivate new consumption scenarios and consumer punching fields, and continue to release market vitality. In terms of automobile consumption, it is promoted to strengthen online marketing, launch measures such as online car viewing, online ordering, and on -site maintenance services to actively provide consumers with test -driving cars on -door experiences and increase car sales.

"Increase the support of people's livelihood consumption such as cars, supermarkets, catering, tourism, and tourism. Through the 'government subsidy part of the government subsidy, the enterprise allows part of the profit to make parts' ways, to boost consumption confidence."Continue to support the expansion of commodity consumption, stimulate online and offline consumption, and support platform economic development."In the later period, it will further increase investment promotion, support development zones and street towns to introduce leading wholesale and retail platform enterprises, encourage enterprises to carry out online settlement business in Binbin, make every effort to promote the construction of Bincheng International Consumer Center."Joint Report/Binhai New District District Party Committee Propaganda Department

Support report/Binhai New District Rong Media Center

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