Photo Fax: "Design" Han Meilin Art "Design"

Author:CCTV Time:2022.07.30

"Inheritance and innovation"

—— Interpret Teacher Han Meilin's artistic design ideas

Professor and doctoral supervisor of the School of Fine Arts of Tsinghua University

Executive Deputy Director of the Chinese Ancient Art Research Center

Chen Nan

As a well -known art master, Mr. Han Meilin's achievements in the fields of art, sculpture, ceramics and other art fields have attracted worldwide attention. , Known as "Picasso in China". In 2005, I was fortunate to be selected by the Beijing Olympic Organizing Committee to join the Olympic mascot creation team designed by Teacher Han. During the hard creation and revision of the draft in the past 8 months, the zero distance is close to the master of art. Witness and participants. In 2012, I was lucky enough to become the first doctoral student of Teacher Han at Tsinghua University. He was able to study more systematically, studying his artistic design ideas, summarizing his creative experience and methods, and sorting out his unique educational ideas and teaching systems. There are already many research articles about Teacher Han's artistic creation, and this article focuses on analyzing and interpreting Teacher Han's design ideas and creative practice.

▲ Beijing Tourism Logo Design

▲ Beijing Union Hospital logo design

▲ China Organ Transplant Development Foundation Logo Design

▲ National Botanical Garden logo design

▲ The design of the canal business district logo

After repeated thinking and scrutiny, the title of this article is still set as "inheritance and innovation", because to interpret the artistic design thoughts of Mr. Han Meilin cannot be separated from these two closely connected keywords. Teacher Han's design achievement first comes from the "inheritance". For the inheritance of the glorious culture of thousands of years in China, he is greedily immersed in this huge art treasure house. , Ceramics ... and New Year's painting, paper -cutting, fabric ... Those folk art of all kinds of people, just like the flexibility of his artistic creation cross -border, reflected above the "innovation", in a way of openness , Bo Cai's heads, opened professional barriers of various art categories. His research even includes the art symbols and forms of East Asia, South Asia, and even Inca civilization, which is related to traditional Chinese culture. It is this open way that "inheritance" is not a rigid and split, but a lively consensus. In the design, the rough and primitive strokes, the beautiful and smooth lines in the auspicious patterns, the unrestrained flying white in the grass, the strong contrasting color in the New Year's paintings ...

For the simple summary of the artistic design ideas and methods of Teacher Han Meilin, there are the following points:

One Han Meilin's system inherited the ideas and methods of Chinese traditional arts and crafts and art aesthetics, and at the same time boldly innovated on the basis of inheritance. These have provided a solid foundation for it to add clear and high -level art symbolic language in the design practice. Essence

The active and creative imagination of Er Siwei is also a major feature of Teacher Han Meilin. In popular terms, he is "more ideas". He almost looks up a point, bowed his head a creativity, and his thoughts are endless.

Three do not refuse new technologies and new expression languages. In the process of creating, Teacher Han never refused to use the new computer software and various modern art utensils. Artist, creatively use watercolor paper to create the effect of simulated rice paper, and cooperate with Mali pigment to invented the "Chinese ink color" between Chinese painting pigments and gouache. I am also interested in computer software, making me exclaim!

Fourth, maintain the distinctive personality of the artist and emphasize the social responsibility of the artist. The contemporary design seems to show a trend, that is, the design is gradually opening from the art. It seems that the design emphasizes the function and "solve the problem". Come and more personalized, the abandonment of the audience that is increasingly improved, was originally to please the market and the audience. I did not expect it to be counterproductive. Teacher Han Meilin's artistic design insists that he does not please and be charming. He pays great attention to the social responsibility that the artist should have. The classic lines in the American movie "Spider -Man" are "the greater the responsibility, the greater the responsibility." He always has such energy to add more beautiful things to contemporary design.

▲ "Panda" stamps designed by Han Meilin (1985)

▲ "Gui Hai Year" designed by Han Meilin "Special Stamp of Zodiac Smart (1983)

▲ "Ding Yinian" designed by Han Meilin's "Ding Yinnian" chicken zodiac special stamps (2017)

▲ "The Year of the Ji Hai" designed by Han Meilin "Special Stamp of Zodiac Zodiac (2019)

▲ "Gengzi Year" designed by Han Meilin, Special Stamps of Rat Zodiac (2020)

▲ The Liechtenstein Twelve Zodiac Memorial Stamps designed by Han Meilin (2018)

Teacher Han Meilin's contribution in the field of art design is actually as brilliant as the creation of other categories of doors. It is just that this artist professional involved in depth and accomplishment has a huge impact, which has caused important achievements in art design. However, it has reached an amazing level. Each design works are loud, and even have the leading significance of design trends. From the well -known Beijing application Olympic logo, collect and organize those rock paintings, colorful pottery, armor, Zhong Ding's unique text and symbol creation creation. The artistic font "Tianshu", the design of the Chinese International Airlines logo and the interior design of the fuselage, to the well -known Beijing 2008 Olympic mascot "Fuwa". Speaking of any of the influence is deafening. one

Fuwa Birth

As a consultant of the Beijing Olympic Organization Committee, Mr. Han Meilin, who hosted a large number of important works with the Olympic Games during the Olympic and organized Olympic Games. In 2004, he was commissioned by the Beijing Olympic Organization Committee to serve as the task of design and modification of the Beijing Olympic mascot design. I was fortunate to participate in some design work that assisted and developed in the later period, so I experienced it and witnessed the style of the master creation. It was restricted in the initial modification design. , Sun Wukong, Duanlang Drum, and Afu 6 works) were modified, and the creation encountered a bottleneck. In the case of a few days to modify the design without breakthroughs, Teacher Han Meilin decisively decided to jump out of the previous design concept. The design ideas of creation believe that you can try to break through in the direction of multi -character combination. After a warm discussion, Teacher Han Meilin almost slept almost all night, and he drew a new sketch of the new design plan that night -5 cute little dolls. These images are very close to the Fuwa at the end of the release. They wearing various five types of headdress symbolizing gold, wood, water, fire, and soil, the style is very similar to the big head dolls and cute tiger hats in traditional festivals. The design of these headdresses absorbs different regional characteristics and artistic expression languages in China. The major breakthrough of the plan is to designed the mascot into a combination of animals and characters for the first time, emphasizing that the Humanities Olympic Games highlights people -oriented. If the design of the Olympic emblem represents a stable official aesthetic, then Fuwa represents a folk culture and art form that is auspicious, smooth, and gignford.

▲ "Fuwa" manuscript

▲ "Fuwa"

▲ "Fuwa" Olympic Stamp (2008)

▲ Han Meilin and "Fuwa"

Of course, the design process is quite long and difficult. The role setting of the five dolls from the beginning of the "Holy Fire, Panda, Fish, Tibetan Antelope, Dragon" has been modified by several rounds, and gradually uses Tibetan antelope to replace Sun Wukong, Beijing, and Beijing, and Beijing. The traditional kite "Shayan" shape replaces the virtual animal "dragon". The name of "Fuwa" is determined, and the personal name "Beijing Welcome" and Chinese and English -specific fonts are also designed with a homophonic form. On June 9, 2005, the 54th Executive Committee of the Beijing Olympic Organizing Committee reviewed and approved the modified mascot plan. On August 18, Mr. Verbulugen, chairman of the International Olympic Committee Coordination Committee, issued a mascot confirmation letter to the Beijing Olympic Organizing Committee. At this point, the mascot design scheme has passed the International Olympic Committee review. At the end of October, the registration and legal protection work was successfully completed. At 20:15 on November 11th, the mascot was officially released globally at the time of the opening countdown of the Beijing Olympic Games 1,000 days.

▲ Han Meilin Design Beijing Olympic Symbol

▲ Han Meilin, Mrs. Han Meilin Zhou Jianping and Beijing Olympic Mark

▲ Beijing Olympic Mark

▲ Sports icon evolved from the Olympic Symbol

Fuwa's launch has a profound impact on the field of Chinese logo and mascot design or design sector, and has achieved huge success. In the large -scale events and international activities, a series of mascots and the design technique of replacement of color and headwear have become one. The trend of breeding, this is more or less cited and borrowed in the design of the Taiwan Flower Expo, the Guangzhou Asian Games, the Singapore Youth Olympic Games, the Canadian Winter Olympics and other mascots. Many internationally renowned cartoon images also learn the appearance of Fuwa to change the headdress to should be with different festivals and activities themes.

two

Interpretation of heaven

Teacher Han Meilin's text creation theme "Tianshu" is unique. He locks his perspective in the text and symbols that have not been interpreted in rock paintings, pottery, oracle bones, Zhong Ding, and ancient books. The collection of characters and sorting together have become the basis for font creation. Although many artist designers used to be drunk in the artistic creation of ancient words, the focus of the "Book of Heaven" was the most unique. He systematically integrates those unprepared text and symbols, and become a theoretical depth research system. Essence Culture needs to be spread and inherited through the symbol carrier, and the symbols will continue to evolve in the long historical long river. If this evolution ignores the intermediate link, we will find that the source and structure may be different. On the basis of paying attention to the transmission of Chinese character culture, he is not simply collecting and stemming, but adding a special and unique language for his calligraphy and painting while collecting wind and accumulation. In Teacher Han's Tianshu's works, he fully reflects his artistic expression ability, that is, a variety of concepts. The training and development of this ability have good reference significance for the signature design, creative font design, and graphic design that focuses on formal consideration.

▲ Rock painting (the picture comes from "Ningxia Rock painting")

▲ Rock painting (picture comes from the Internet) ▲ Draft from Han Meilin Tianshu

▲ Tianshu blue printing cloth

The development of Chinese character art and design has a vital impact on Chinese modern design. Today, with a serious international tendency, modern Chinese designers have begun to work hard to establish a more influential position in the international and domestic design fields. The local cultural symbols have become the objects they focus on digging and exploring, and visual elements, cultural concepts, and information symbols are sufficient. Teacher Han Meilin's "Tianshu" is a huge contribution to this vocabulary excavation. This exploration and excavation of local cultural vocabulary will definitely have an important impact on Chinese modern design.

three

Air China Embassy and Interior Design

Teacher Han Meilin designed the Phoenix logo of China International Airlines to possess a milestone in the history of contemporary graphic design in China. Today, major international airlines have reshaped the visual image as a trend today. This beautiful sign is still clear. The traditional aesthetics and fashion are simple and deeply rooted in the hearts of the people. It has been standing for nearly 30 years. It has become one of the brand images with accurate concepts of the Chinese people with accurate positioning, popularity and recognition. The entire graphic is simple and clear, with only four strokes, which is clearly distinguished regardless of scaling.

▲ Han Meilin Guohang logo design manuscript

▲ China International Airlines logo design

▲ Han Meilin and Air China

Since 2012, Teacher Han Meilin has been entrusted by Guo Airlines to host the creation and design of its new model interior. During the one -year design process, Mr. Han Meilin extracted the heritage of Chinese culture and combined traditional decorative art with modern textile technologies, and was admired and praised by Air China and British craft design companies. The number of sketches of the survey and collected data is beyond imagination. Each four -party continuous design draft is a full -drawn hand -painted manuscript. The connection between the design of the design and the production of the real object is one of the focus of the entire design. Textile samples are regularly sent from Britain to Teacher Han's studio for his selection and putting forward further modifications by a famous British design company. The final interior design system shows the perfect combination of Oriental aesthetic meaning and craftsmanship.

▲ Han Meilin was commissioned by Guo Airlines to host its new model interior creation and design work

▲ The design does not distinguish between the borders and the communication is unlimited

▲ Han Meilin was interviewed by foreign media

▲ Han Meilin's cabin interior design manuscript

▲ The Air China simulation compartment located in the Beijing Hanmeilin Art Museum

Mr. Han graduated from the Central Academy of Arts and Crafts, which is the predecessor of the Tsinghua University Academy of Fine Arts. It was once the leader of Chinese art design. He established the complete art design education and practice creation at that time through the use of doctrine and independent innovation. The system establishes the concept of artistic design to serve the mass, food, and transportation, and extensively learn from nature, tradition, and folk learning. This is different from the so -called "pure art" evaluation and appreciation criteria. This is a more open system pattern. After understanding this, you will understand the value of his sculpture, his purple sand, his logo, and mascot design. On this road, "inheritance" is the cornerstone, and "innovation" is the motivation. Teacher Han Meilin is the leader who runs and runs on this charming art road.