"Little Hong Hat" Wu Rongzhao ｜ Mr. Cai Jin

Dahe Cai Cube "Mr. Caijin" No. 6

This is a typical Jinjiang business story. All the footsteps are very clear: three minutes are doomed, seven points rely on hard work, and they will win.

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[Dahe Daily · Dahecai Cube] (Reporter Jia Yongmiao Zhu Zhe Ma Tengfei Photo Ma Tengfei Wu Tongtong Intern Li Bo Xian) The thin Wu Rongzhao's eyes were firm, and the left arm was high, and the young people in the audience sang the corporate theme of the corporate theme together The song "Fight".

This is the scene of the theme party of "Unexpectedly, Hongxing Erk's Thanksgiving Growth Day" on the evening of July 30. The song sang: "Because I have been raining, I always want to support the umbrella for others."

In the past year, Wu Rongzhao and Hongxingrke unexpectedly opened the door of the new world. A series of annual hot words such as the light of domestic goods and wild consumption continued to refresh the public's perception of this company.

But some people are still curious about this. What kind of company is Hongxingrk? What kind of entrepreneur is Wu Rongzhao at the helm?

In the midsummer season of 2022, the reporter of the Dahe Daily · Dahecai cube reported the exclusive dialogue of Wu Rongzhao, the chairman of Hongxing Erk, trying to describe the more abundant appearance of this company.

Accidental popularity

At this theme party entitled "Thanksgiving Growth Day", Hongxingrk shot again.

Wu Rongzhao announced to donate 100 million yuan to the Fujian Provincial Disabled Welfare Foundation and set up a "Hongxing You Love • Assisting Disabled" project to help people with difficult disabled and families improve their quality of life and share a better life.

Regarding this donation, he told reporters: "It is not only an inconspicuous responsibility, but also Hongxing Erk's mission and responsibility."

Wu Rongzhao's elegant scholar atmosphere. Although the speed of the topic was slow when talking about these topics, it showed a frankness and sincerity.

At this time of last year, when Hongxingrk suddenly became popular because of the donation, Wu Rongzhao had just spoke at a meeting at a meeting hosted by the National Federation of Industry and Commerce.

The reporter from the Dahe Daily Dahecai learned that Wu Rongzhao and the entire Hongxing Erk were surprised by the popularity. "It is normal for Hongxing Erk to do public welfare, so when the live broadcast room was suddenly crowded, everyone was masked." A Hongxing Erk employee said.

In the early morning of July 23, 2021, after Wu Rongzhao received a call from his colleague, he rushed from his home to the live room. He had a natural resistance to the camera. Therefore, he was slightly shy and restrained in the three minutes of his appearance. The main lens of the live broadcast.

Wu Rongzhao once defined himself in a documentary: "I am not a talented person, I am not good at expressing, I am not superstitious, I don't like magnesium light, I don't like to be popular in the carpet."

Now it seems that with one of the veins, he believes more than a step -by -step heavily than the result of a fluke. This is just as Emerson said: "The greatest worship we can express the truth is to fulfill it down -to -earth."

Fighter

In 1988, the song "Love Fighting Only Win" quickly became popular, becoming one of the most popular Fujian -language pop music songs.

This is also a portrayal of the spirit of Jinjiang people like Wu Rongzhao, as written in the lyrics: "Life is comparable to the wavy at sea, sometimes, sometimes falling."

The history of Hongxingrke's development is such an ups and downs. In the interview, Wu Rongzhao raised a few time nodes:

At the beginning of the establishment of 2000, the funds were seriously lacking; the stores loses a large area in 2007; from 2012 to 2014, the inventory crisis; in 2015, a fire burned nearly half production facilities.

What he did not mention is that Hongxing Erk has become a front -line international brand. Under the blessing of spokespersons such as Chen Xiaochun, Hongxing Erk's series of products swept the country.

Highlight, listing, delisting, strategic mistakes, transformation, natural disaster ... A series of keywords seem to remind everyone that this is not a successful business history.

The changes in data are even more intuitive: Hongxing Erk's stores once exceeded 7,000 in 2007; Hongxing Erk's revenue was 2.889 billion yuan in 2008; in 2010 Hongxing Erk's financial report showed that its loss was as high as 1.6 billion yuan, a plunge of 1000%over the same period.

Looking back, it is like a dream. Wu Rongzhao said that in retrospect, these frustrations are a kind of wealth. After experiencing their hearts, they will be wider, and they will be lighter to see what they see, and they will be more affordable when deciding.

"The process of transformation is still very difficult, but it is not ashrinated by many netizens as ridiculous." Wu Rongzhao said that as long as the direction is right, even if it is slower, there is no problem. Hongxing Erk's revenue in 2020 reached a new high in the past 12 years, which means that after more than ten years of commercial rotation, Hongxingrke is gradually recovering.

However, many people throw new problems when they look at Hongxingrke again. When the spotlight is turned off, how can this company go longer?

At this time, Wu Rongzhao, who was born in the "shoemakers" family, became the best monologue in the product of the product, and he did not feel a gap due to the decline of the heat. "How to make your products or services, including the brand image, and can keep up with the user's expectations and expectations. I think this is what we should do later."

The clock was dialed to 1991. At the age of 13, Wu Rongzhao often stayed in a small workshop where his father made shoes. When he saw it: everyone surrounded, with scissors, hammers, and slowly carved a pair of shoes, it was related to it. The spirit of the craftsman has quietly germinated.

Fight for the first time

To this day, when you type keywords on the search engine, the words "Hongxingerk portal to be No.1" are still eye -catching.

This slogan was very well -known with Hongxingrke's highlight moment. Inside the enterprise, they defined:

"To BE NO.1 advocates a spirit of hard work and hard work, but also the determination and courage of courage; it represents the desire and pursuit of success without succumbing to the mediocre."

Some people may be curious, do Hongxingrck still want to be be No.1 today?

"Yes." Wu Rongzhao did not hesitate. "We pursue NO.1's determination and courage to compete first, and also advocate the process of To BE.

The road to the mountain is often difficult. Hongxingrk climbed so resolutely. His answer is: I hope that one day the domestic brand brand will work hard not only to achieve counterattacks in the country, but also can be respected by others globally. This is also the common dream of him and the team.

The details in the development of some enterprises confirm the continuous request of Hongxingrk on the road of To BE NO.1.

From the establishment of the first national shoe and clothing testing center certified by CNAS to the establishment of a first -class biomechanical laboratory with the world's top sports research institutions. Hongxingrke invested tens of millions of yuan each year, and gradually stepped out of the brand upgrade belonging to Hongxingrke.

At present, Hongxing Erk has nearly 300 invention patents related to shoe and clothing, and has won the title of "National Intellectual Property Demonstration Enterprise", ranking among the forefront of the industry.

In a sense, why is TO BE NO.1 the continuation of the Jinjiang spirit "love and dare to win"? As he sang at the party: stand up and stand in the east, the world is my home, and go all out to face the direction of the first direction.

Self -reliance

In Teacher's Day in 2021, Wu Rongzhao updated a Weibo to express his blessing. Some netizens left a message: "Isn't the old Wuhe enlightenment teacher in awakening?"

Wu Rongzhao replied humblely: I dare not be a student, and I have always been a student, and I am old and unable to work.

"If you talk about your hometown, it is a faint nostalgia in your heart; then domestic goods are unique memories of the people." Wu Rongzhao said that brand and consumers are a two -way empowerment process, and he has always hoped that he can be with more with more. The domestic brand brands work together to continue writing the future of domestic goods.

At this year's Hongxing Erk's gratitude growth day, many netizens have said that a scene is moving: Wu Rongzhao has deeply leaned down to the champion of the champion who crosses history, "Zhang Ye". Xingguo and domestic products are self -reliance.

This is Wu Rongzhao's obsession and the persistence of Hongxingrke. To this end, Hongxing Erk also launched the establishment of the domestic cargo line cloud group, together with COFCO Fulinmen, Edifier and other brands, to jointly help Chinese brands to the world and get more recognition.

"The rise of the Chinese goods era is derived from the background of the strong national strength and national rejuvenation, especially the young people's confidence in Chinese culture." Wu Rongzhao likes to interact with netizens on Weibo, which also allows him to perceive that the national tide should be based on a foothold. Modern aesthetics continues to innovate in cultural integration, so that the heritage and style of Chinese culture are seen by more people and let more people like it.

Wu Rongzhao's hometown Jinjiang is a city called "can't sleep" by the outside world. In the early days of reform and opening up, under the persecution of the embarrassing environment, a group of "unable to sleep" were born here. Many entrepreneurs act early and work hard to change their destiny.

Wu Rongzhao, who has long maintained the habit of running at night for a long time, is also one of them. It is said that within Hongxingrke, employees also have a conventional assessment of "running volume", which helps them to perceive the products from the perspective of user.

"Singing in" Fight ": Who is strong for me if you do n’t fight or not? Perhaps, Wu Rongzhao, who has experienced ups and downs, has always been willing to believe that as long as you still run on the road, good things will happen."

Responsible editor: Shao Yuxiang | Audit: Li Zhen | Director: Wan Junwei

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