Tongcheng Travel X Hunan Aviation Theme Flights today first flight, starting a new exploration of "Travel+Aviation" marketing scene

At 10 am on June 16th, the "Tongcheng Travel Number" theme flight launched by Tongcheng Travel and Hunan Airlines was sailed at Changsha Huanghua Airport. The Shoufei route chose to fly to Chengdu. The painting design of the "Tongcheng Travel Number" is the core of the Tongcheng Travel Brand IP Fei Ermeng, bringing different experiences and feelings to the majority of passengers.

Since the brand upgrade in 2020, Tongcheng Travel has been continuously exploring the brand's rejuvenation. Its brand IP Feier Meng means "dream fish", which conveys a brand vision that helps users realize travel dreams. The "Tongcheng Travel Number" theme flight highlights the younger and more dynamic brand image through a comprehensive immersive design concept. The theme flight is incorporated into the concept of summer special planes. The painting design of the fuselage is extended with the Tongcheng travel brand IP Fei Ermeng, and the image of Feier Meng is presented in a prominent position such as the head, the fuselage, and the wing. At the same time, the table boards, head pillow towels, and luggage racks in the cabin can also be seen everywhere.

In addition to the novel and eye -catching fuselage design, Tongcheng Travel Unite Hunan Airlines launched six flying summer special planes to commemorate the collection of NFT digital collections. The NFT digital collection is based on "building dreams" and "round dreams" as the starting point. The flying NFT image of the "unit staff+aircraft passenger" creatively extends its unique character connotation.

For passengers, Feier Meng Summer Series NFT Digital Collection is a digital collection ceremony with commemorative significance. It is also the first time that Tongcheng Travel and Hunan Airlines jointly create a theme flight. The majority of passengers may be limited by time and space to participate in the release of the NFT digital collection of Feier Meng Summer Series.

In recent years, Tongcheng Travel has continued to explore the development of brand youthful and digital innovation, hoping to integrate into the generation of the Z generation with the marketing gameplay that young people are keen on. In 2021, the innovative travel product "Air Ticket Blind Box" created by Tongcheng Travel has detonated the entire network, and has repeatedly appeared on the major social media hot search list. On the second anniversary of the upgrade of the Tongcheng travel brand, the NFT digital collection launched by Tongcheng Travel series has been sought after by many young people once it was launched, and 2,000 digital collections were second.

The theme flights jointly created with Hunan Airlines will be put in the operation of various routes of Hunan Airlines in the future. Hunan Airlines Applet will launch exclusive reservations for the "Tongcheng Travel Number" theme flight. When users query air tickets through the platform, there will be a painting of the "Tongcheng Travel Number" and Fei Ermeng theme title, which will be displayed on the theme of all -round theme flight immersion.

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