There are few drama songs, where is the TV drama "brainwashing", where is the "brainwashing", where is the "brainwashing"?

Reporter Shi Wenjing

Recently, a music platform released a report on mid -2022. Singer Zhou Shen became the winner. He occupied nine seats in the top ten lists of the drama songs.

Although many drama singers sang a large number of theme songs and episodes of TV drama, there are not many "brainwashing" golden songs that really come out.

Many classic old dramas must be popular and widely circulated, but the current boutique drama songs "out of the circle" are more difficult, and it is more difficult to popularize the streets and alleys, or it has become popular for many years. Why is it difficult for the drama songs to come out?

Music aesthetics changes

In the mid -2022 report on the platform, the most popular drama songs include "Care" in "Flowers", "Qing Qing", "My Only", "My Only", "The World" "The Song of Light", "The Song of the Tale", "The Return of the Mirror" of "The Song of the Tale", the "Return to Dr. Tang", "Thousands of Miles", "Thousands of Miles", " Welcome to "I See us", "The Flower on the Flower" of "Ask the Heaven", and "The Restricted Life", "The Most Lucky Lucky", of which the first nine capitals are sung by Zhou Shen.

In the end of the year last year, Zhou Shen relied on "Cliff", "Children of the Qiao Family", "White Snake 2: Green Snake", "Long Songs", "Eternal Dust", "Glory and Dreams", "Little Relief" and so on. The songs of film and television works have attracted attention and become absolute film and television songs "harvesters", which shows that Zhou Shen's appeal in the song song.

The characteristics of the song selection of the drama songs, as well as the changes in the aesthetic music aesthetics such as the end song, ending song, and episode.

The current drama selection songs are more and more like to focus on the singers of those "contracting the entire drama song industry", such as Zhou Shen, Mao Yiyi, Liu Yuning, etc. In addition to Zhou Shen, Liu Yuning sang more than a dozen popular drama songs such as "Menghua Record", "Ladies' Law", "Costume", "Trying the World" in 2022; Waiting for the songs of the drama; Mao is not easy to sing songs of many dramas such as "Zhang Weiguo's Summer" and "Knowing with Jun Chu".

The beauty of Zhou Shen's singing voice, natural, poetic characteristics. Mao's vicissitudes of vicissitudes and senses of stories are more suitable for many heart abuse TV series. Liu Yuning's low but not sad voice is also suitable for all types of dramas. There is a saying that the drama of Mao is not easy to sing the theme song is more abused. Liu Yuning singing the theme song audience can rest assured.

These singers have their own characteristics and have a strong appeal, but such a concentrated tendency of choosing songs, we can see that domestic dramas are more willing to choose singers with their own characteristics, have a certain market appeal, or traffic. The episode song, the next song may not be able to make a circle, but basically it is not too bad.

In cooperation with these singers, the episode can also expand single marketing based on singer characteristics and attractiveness.

Of course, many episodes are pursuing different styles in theme song creation. In the first half of the year, the theme song of the most "outsiders" of the public group may be the theme song of the same name "The World". This song is sung by singer Lei Jia. The tragedy and joy and the life of the people in the play are very appropriate.

Another compelling drama song is the ending song "I Don't Out Out of the Wind" of "The Wind Starting Longxi". Strangely, this combination is very interesting.

More and more assembly line

In the past, many classic drama ending, the front songs, and episodes sang all over the streets. When creating the theme song, the classic old drama considers this song is a artwork. In addition to the perfect integration of the plot, the song itself also has an artistic breakthrough in lyrics, melody, and temperament. The current drama songs may consider the traffic of this song, the activity and viscosity of singers and fans, so that in this way, there are successful cases and singers with their own characteristics.

The pursuit of traffic is also manifested in the current songs of many episodes, especially the songs of idol dramas, have starred in their own singing. Xiao Zhan, Wang Yibo, Ju Jingying, Luhan and other singers with idol labels are the annual episodes. The star who is often on the list, the idol actor sings the theme song by himself, so that the marketing has a selling point.

On the other hand, from the more fast characteristics of the drama singer update, we can also see the characteristics of domestic dramas pursuing traffic. Zhang Jie, Zhang Bichen, Yu Kewei, Liu Xijun, Hu Xia, etc. started in 2017, and now the fire is Zhou Shen, Liu Yuning, Mao is not easy.

In the past two years, drama songs have produced strip categories, special segmentation, and clear division of labor, and the industry is more commercialized and more current. Some people in the circle said that sometimes the crew set up songs and use it next week. It must be done immediately. It is difficult for musicians to find inspiration according to the plot and characters to enrich the emotional tone of the song. It is difficult to feed the drama.

Flowing operations also inevitably bring high problems such as head singers in the industry. Some popular drama singers can sing more than 50 film and television songs a year.

The creation of drama songs is becoming more and more mature, but there are no more golden songs. Instead, the audience is more and more accustomed to skipping the film and does not listen to the theme song. In addition to very pursuing creators, the current drama songs are more like a product, with the mission of "tools". See if there is any traffic growth point and whether there is marketing selling points.

For example, there are popular dramas to launch "character songs" and "promotion songs". These songs are more functions to market plots and roles. This strong marketing marketing can only allow these songs to in different fan circles layer.Digestive.In the past, historical dramas, real -themed dramas, etc. have liked to match heroic, solemn, and atmospheric songs. Yang Hongji, Liu Huan, Jiang Dawei and others sang the theme song of the TV series to return to the beam.The current historical dramas and realistic dramas are rarely paired with this heroic style of songs.

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