Industry | Daihui: Promote the transformation and upgrading of "Rhubarb Mountain" to build a world -class holiday tourism destination pathway thinking and policy suggestions

The characteristics, demand preferences, spatial models and behavioral characteristics of the holiday tourism market are huge differences compared with traditional tourism tourism. In recent years, some local governments have proposed the goal of vacation development. Due to the lack of basic understanding and understanding of holiday tourism, vacation tourism only stays on concepts and slogans. The construction of the "Yellow Mountain" leisure and holiday tourism destination is the transformation and upgrading of market and destination, and a reconstruction of a tourism system.

The first is to reconstruct a new pattern of vacation tourism development. Compared with traditional tourism and tourism, the construction of holiday tourism destinations is a more complex tourism system. In recent years, local governments have launched a group of resort, but they have different degrees of different degrees of site selection, unreasonable layout, inaccurate themes, lack of theme products, small geographical space, and the impact of the overlap of tourism and vacation markets. Based on the original industrial pattern, it is necessary to reconstruct the geographical space of vacation tourism in accordance with the characteristics of tourists and consumption laws to meet the needs of the vacation and tourism market.

Construct a "big space" for holiday tourism. Relying on the theme vacation tourism resources such as oxygen -rich, selenium -rich, hot springs, rivers and lakes, Chinese medicine, culture, etc., the traffic systems such as water systems, national highways, and other transportation systems are used as the development axis to integrate leisure and vacation resources in the area. Create to create a large -scale, large -space cross -border holiday tourism development geographical space pattern. High standards are implanted with world -class attracting objects and vacation formats, and a large -scale tourism space pattern that adapts to international and domestic vacation consumption behaviors.

Build a "big group" for holiday tourism. Focusing on the core resources of the holiday theme and the original high -level attraction, create a recreational vacation pattern such as the scenic area and the city of the city, and build a large carrier of the "vacation base"; "Ziqun"; Cultivate and build a number of theme "vacation units" such as research vacations, rural vacations, sports vacations, cultural experiences, etc. through the core resources and its surroundings. "Base Camp -Ziqun -Unit" "Dahuang Mountain" (southern Anhui) world -class tourism and resorts.

Create a holiday experience "ecosystem". Focusing on villages, pastoral, road transportation, landscape environment and facilities peripherals, and important nodes, in -depth promotion of "refined improvement", through cultural heritage and creative empowerment, to create a high recognition and good theme image sharing space, comprehensively enhance the vacation "micro micro The environment of the environment is to protect the holiday artistic conception of "Tiandi Green Water and Qing Village", enhance the comprehensive environment of "along highways, water lines, high -speed rail lines, around the scenic area, around the village, and around the town" to create a "ecosystem" of high -quality vacation.

Realize the "convenience" of vacation services. Docking the international tourism market rules and traffic standards, the 144 -hour visa exemption policy of the foreigner's transit, and relaxation of the scope of activities of the transit personnel; accelerate the establishment of a tourism resort management system that connects with international traffic rules, and systematically improve internationalization, standardization, and informatization. Level. Strengthen the construction of public service systems such as highway service areas, RVs, and self -driving camps to achieve the convenience and internationalization of resort.

The second is to build a new axis for the development of holiday tourism. According to the "point -axis" theory of regional development, relying on traffic lines, in accordance with the principles of environment beauty, experience, and driving greatness, based on waterways, national roads, provincial roads, and high -speed The tourism corridor in the area and the area forms a new axis of vacation development.

Promote the construction of a world -class tourism corridor in the area. Based on national highway, provincial highway, high -speed, and water systems, strengthen the development and development of the "Yellow Mountain" culture and tourism resources, and create a regional characteristic tourist landscape corridor such as "318-330-530". Form multiple vacation tourism ring lines to enhance the drainage diversion of vacation tourism flow and its spatial gathering and diffusion effects. Promote the construction of characteristic theme tourism landscape corridors. The construction of holiday tourist landscape corridors such as the Sichuan -Tibet Line of the southern Anhui, the Tianzhe Tian Road, the Huangshan 218, the Tianzhu Mountain Tourism Scenic Road, the Dabie Mountain National Scenic Road, and the differences in the landscape, ecology, regional cultural base and characteristics of various regions , Build a corridor with different themes and create a "Yellow Mountain" regional tourism landscape system.

Accelerate landing self -driving facilities and service facilities. Introduce relevant policies and build a batch of car, RV, electric vehicles, bicycles and other rental bases and places around airports, high -speed rail stations, bus stations, ports and other public transportation hubs, strengthen the seamless docking of self -driving services and transportation for car rental services, and promote The "self -driving" tourism service model improves the convenience of tourists.

The third is to reconstruct a new system of vacation and tourism industry. Strengthen the construction of the Holiday Holiday Accommodation Industry System, promote the development of internationalization and groupization, and realize the quality of rural resort homestays and clustering development. Enrich the formats such as catering, shopping, entertainment, etc., and gradually form a world -class vacation industry system with perfect structure and reasonable layout.

Actively introduce vacation industry brands. Actively introduce the holiday tourism brands of international tourism groups, and achieve chain operations in vacation formats in various forms. Promoting brand vacation projects such as Fangcao, Senbo and other branded vacation projects in the "Yellow Mountain". With the help of international time -sharing vacation clubs and time -sharing vacation exchange companies, as well as domestic enterprise groups, formed a marketing network for vacation tourism.

Vigorously promote the vacation industry in the area. Actively guide large -scale enterprises such as Huangshan and Jiuhuashan Tourism Co., Ltd. to develop vacation and tourism business, conduct investment and operations for vacation industry, build vacation brands, and conduct cross -regional operations through various forms to achieve regional integration and build market networks. Vigorously develop multi -business vacation industry such as time -sharing vacation, property rights vacation, theme cultural vacation, and nursing vacation, and build a multi -holiday accommodation system such as recuperation, green ecology, self -driving RV, rural manor, theme homestay. Develop shared farmers, shared courtyards, shared pastoral vacation sharing economy industries.

Build a rural resort cluster. Guide the implantation and integration of regional culture, and promote the quality, characteristic, and clusterization of South Anwan homestay. Relying on the high -quality rural resources in southern Anhui, improve the rural infrastructure, improve the level of rural vacation services, create a resort with different themes such as hot springs, Chinese medicine, forests, sunlight, and summer avoidance, and promote Yuexi Shiguan migratory bird resort, Chizhou selenium -rich health village, Jingjing, Jingjing A group of resorts and other resorts such as Dialingzhi are gathered.

Broaden the extension of the vacation industry chain. Digging the "Rhubarb Mountain" regional characteristic food culture, creating more regional characteristic catering brands, achieving localization and international tourism and catering industry, and building a local catering industry system with local characteristics. Create a shopping product brand with international influence and build an international attractive shopping mall. Accelerate the development of leisure and entertainment industry, rely on regional culture, regional characteristics, and folk customs, and launched a number of normal tourism performing arts activities through real -life performances, independent theaters, and literary performances.

The fourth is to enrich and improve new vacation tourism products. Grasp the trend of consumption upgrade, create new products, new formats, and new models leading vacation consumption, and build a world -class vacation product system.

Vigorously develop leisure vacations. Focusing on the needs of leisure tourism consumption, relying on natural resources and humanities and culture, to create boutique tourism product projects such as the health sports, ecological experience, science science research, cultural visit, drift adventure, low -altitude flight, etc. Essence

Actively develop rural vacations. Implement the rural "double micro" and "theme" and other actions, fully tap regional culture and folk culture, cultivate rural resort demonstration zones and key rural vacation villages, timely introduce policies and standards, guide rural vacation space to gather and intensive development, and cultivate a group of batch The rural resort and tourism agglomeration area and the rural resorting recreational recreational belt of rural areas are used to promote the transformation and upgrading of the destination with rural tourism agglomeration and the development of high -quality rural development and rural revitalization.

Innovative development of recuperation vacation. Utilize health resources such as "two wealthy, two springs, and two nourishment" in the area, target international health medical tourism destinations, introduce and cultivate high -end medical institutions, and develop characteristic medical, traditional Chinese medicine health care, ecological recreation, hot spring treatment, sports and fitness , Combine medical care and other products to build a number of high -end tourism recreational resort bases and recreational holiday communities.

Promote cultural experience vacation. Fully tap cultural resources, take Hui Culture as the core, promote the digitalization of cultural digitalization, and use new technical means to promote the digitalization and productization of "600 years of Huishang", "Huizhou Family Genealogy" and "Huizhou Documents". , Performing arts and other diversified forms, realize the exhibition and interpretation of intelligent exhibitions. Using Huangshan Cultural Production, Jixi Huibo, Anqing Binjiang and other cultural and creative parks, cultural and cultural venues, etc. as a space carrier, build a group of attractions and cultural experience complexes relying on urban support.

Fifth, build a new engine for vacation tourism development. Actively cultivate the creation of world -class scenic spots and world -class resorts, earnestly plan the 5A -level scenic spots and national tourism resorts, build a resort tourism center city in international resort cities, and vigorously build an international tourism community.

Create a world -class attraction system. Grasp the development of the world's top tourism and ecological vacation resources, rely on the integration of local cultural connotations such as Hui Culture, promote the construction and upgrading of existing products of the world -class world -class tourist attractions and world -class resorts, and promote the upgrading of existing products to create 5A -level tourist attractions. National Tourism Resort. Create a resort cities: benchmarking international resort cities, creating a world -class tourism center city with diversified products, industrial agglomeration, rich formats, comfortable environment, and livable travel. Accelerate the development of city night tour, cultural creativity, and leisure blocks, and promote the construction of national tourism and leisure cities and blocks. Improve public service facilities. Establish an air, high -speed rail, high -speed, and cruise integrated three -dimensional convenient transportation network, strengthen the opening of international direct flights, and enhance international airport levels. Improve multi -language tourism guidelines, tourism websites, traffic maps, guidelines, and achieve full coverage of public transport English newspapers. Improve international consumer payment and transaction facilitation, and improve multi -language international service systems such as security, medical care, complaints, rescue, foreign currency exchange.

Strengthen the construction of international tourism communities. Drawing on the international resort's international community construction experience, constructing a diversified community participation model for vacation tourism, strengthening community management and service specifications, and creating a harmonious community environment. Strengthen the construction of community culture, improve the literacy of residents, cultivate good behavior habits, improve the ability to interact with tourists, and create a good social atmosphere.

"Dahuang Mountain" (southern Anhui) ecological, internationalized, world -class leisure and vacation destination construction policy supply and factor guarantee suggestions