Three reorganizations, why is this steel company re -born?

In Suizhou, everyone mentioned Guangshui Huaxin Metallurgical Industry Co., Ltd., everyone commented: not easy.

When it comes to Lin Shangguo, the chairman and general manager, everyone was emotional: amazing.

In November 2020, when Lin Shangguo took over the enterprise, the company had reorganized twice, and once again faced the risk of suspension of production and suspension. One year later, the total industrial output value of the enterprise was 5 billion yuan, and the tax revenue was 306 million yuan.

Why is a steel company on the verge of bankruptcy, in just over a year, it has been renewed? On July 6, Lin Shangguo, chairman and general manager of Guangshui Huaxin Metallurgical Industry Co., Ltd., was guests from Hubei Daily 5G studio, telling the story of Nirvana's rebirth.

Business card

Guangshui Huaxin Metallurgical Industry Co., Ltd. is a private special steel enterprise established in May 2004. It is located in Yangzhai Industrial Park, Guangshui City. Ascended to 2021, Hubei private enterprise manufacturing 10th is 42nd.

The enterprise eastward at the 107th National Highway, close to the Mamma Expressway and the Beijing -Hong Kong -Macao high -speed speed. It has a special railway line, which is very convenient for transportation. The company now covers an area of ​​more than 1,000 acres, with total assets of 2 billion yuan and more than 1,300 employees. The main products are Youte Steel and rods, and they are sold to Shandong, Jiangsu, Henan and Hubei.

Based on the new starting point, the company adheres to the goal of green low -carbon and high -quality development, supports Suizhou's "Special Auto Capital" industry, and actively connects the "Hanxiao Suixiang Ten" trillion automobile industry corridor to create first -class competitiveness in the central region Ecological intelligent steel companies.

01

Injecting 2 billion yuan

Take over the bankruptcy enterprise

Guangshui Huaxin Metallurgical Industry Co., Ltd. is located in the provincial -level Hubei Guangshui Yangzhai Industrial Park.

In the midsummer season, I walked into Guangshui Huaxin Metallurgical Industry Co., Ltd. to produce and operate a red fire.

On the front of the factory, dozens of trucks filled with scrap steel were lined up to send steelmaking raw materials for enterprises; in the production workshop, the workers were spiritual, high -intensity rib threaded steel, Youte steel billet and other steels formed in batches; In the factory area, technical reform and upgrading projects such as tall oxygen -making equipment and new desulfurization devices have been completed. Technical reform and upgrading projects such as mechanized closed materials, slag recycling resources, and 110KV substation are in full swing.

More than a year ago, the enterprise was another scene: after two reorganizations, the capital chain was on the verge of break, and 1,300 employees were facing laid -off risk.

At that time, the person in charge of the company found Lin Shangguo, hoping that he could take over. After some weighing, Lin Shangguo chose to injection of 2 billion yuan to carry out the third reorganization of the enterprise.

"Haven't you ever thought about failure? What is the confidence?" The host asked.

"I have confidence and determination to make the enterprise better and stronger." Lin Shangguo admitted that based on four points of consideration: First, there is a complex for Hubei, entering the steel industry in Shiyan for more than 20 years, and accumulating a certain wealth and experience. Hubei re -starts a new stage of career; second, the local business environment, Suizhou, Guangshui City's reorganization business and business and service is efficient. The province is a lack of steel, and the steel industry has a lot of good. Fourth, Huaxin has a good traffic location advantage. At the same time, it is the only steel enterprise with both ironmaking blast furnaces and electric arc furnaces and special railway lines. Essence

After Huaxin's reorganization, under the leadership of Lin Shangguo, the employees were united and strived to carry out the work. In less than 2 years, they have properly handled the historical burdens left by the enterprise, and formulated the overall development plan of the enterprise. Some projects have been completed and put into operation, and they will reach ultra -low emission standards in advance.

From January to May this year, the company realized the total industrial output value of 2.5 billion yuan, and the taxation tax was 217 million yuan.

02

Green transformation

Take the new era Long March Road

Enterprises have gradually implemented the project to beautify the greening project, and strive to build the factory area into a "garden -style factory". Comrade Mao Zedong once said: "One grain, one steel, and everything is good at having these two things."

As the basic industry of the development of the national economy, China's steel output has ranked first in the world, and the development of the steel industry has also entered a white -edged battle for bayonet. If you want to get a cup in the fierce market competition, you must not only have the courage to break the boat, but also have the determination of "determining the green mountains and not relaxing".

Lin Shangguo has such a toughness and hard work.

In 1999, he was involved in the steel industry for the first time. After studying with concentration, he gradually grew into a general manager of a small steel company in Shiyan. Lin Shangguo said emotionally, "Now I still remember that in the early days of entrepreneurship, five of us were crowded in a small room and rose early to run into work. In the winter room, there was no heating in the room, and the cold wind was cold at night, but we were still full of work enthusiasm."

In 2008, because of the Danjiangkou Reservoir Dan Dan Dan Dan Dan and the Danjiangkou Reservoir, companies need to relocate. Lin Shangguo went to Xuzhou, Jiangsu. Starting from scratch, a new steel company was established on a reed reef, and named "East Asian Iron and Steel". Lin Shangguo proudly recalled, "At that time, we scrambled against time and stayed up late to work overtime. In 2009, the first blast furnace in East Asia was officially put into production. In less than a year, from the establishment of the factory to the production, we created the" East Asian speed "."

"Takeover Huaxin, for me, is a long march of a new era." Lin Shangguo admitted that a great cause requires giving without any effort. The rise of an excellent company requires long -term efforts. Just like a Phoenix, it can be reborn after bathing. We must go out of the "comfort zone", dare to break into the "deep water zone", be brave to aim at the "unmanned area", climb to high, go new, and go far, and take the Long March Road in the new era.

After reorganizing Huaxin, Lin Shangguo formulated the development strategy of the enterprise's "three steps": 1. Improve various management systems, properly solve the problems left by the historical history of Huaxin, and make the enterprise light up; , Transformation to green low -carbon; 3. Seize policy opportunities, purchase compliance capacity, and be strong and strong.

"To manage the benefits, the potential of the market, and the mechanism to be energetic." Lin Shangguo said that under the guidance of the "Long March Spirit", there is the help and support of leaders at all levels, and the efforts of all employees. Rebirth.

03

Seize the opportunity

Create regional leading steel enterprises

Youter billet produced by an enterprise.

Lin Shangguo is a fierce and efficient person. In the company, he is also the earliest person to the office every day.

"Opportunities are in front of you, you don't wait for people, you can't tolerate the lax of slackness." In Lin Shangguo's view, the development of enterprise development mainly faces four major opportunities- ——

During the "14th Five -Year Plan" period, the province's steel industry layout planning. In the "High -Carbon Metallurgical Industry" Fourteenth Five -Year Plan "document in Hubei Province, it is clear that Suizhou Guangshui is positioned as an important one pole of the province's steel industry" one nuclear leading, three -point support, and multi -pole driving "overall layout. , Support enterprise development.

Opportunities for increasing production and capacity of provincial industrial parks. Yangzhai Town Industrial Park, where the company is located, has been approved to upgrade to a provincial industrial park. At the same time, Guangshui City is also fighting for the provincial low -carbon metallurgical industry to undertake the transfer demonstration zone, laying a solid foundation for the expansion of the technical reform and expansion of enterprises.

Opportunities supported by Suizhou and Guangshui. After the reorganization of the enterprise, the main leaders of the Municipal Party Committee and Municipal Government of Suizhou and Guangshui led departments at all levels to Huaxin to work on the spot, focusing on solving many major problems facing Huaxin. Yangzhai Town Party Committee and the government have gone through the enterprises countless times, and fully support the company to make strong and green development.

The total number of steels required for high -quality development in the province is rising. The steel market in Hubei Province has a large demand, and the steel gap exceeds 15 million tons. At the same time, the variety of Youte Steel varieties involved in the special automobile industry in Suizhou is large, but there is no local special steel manufacturer.

"It is necessary to seize the opportunity, take advantage of the momentum, and promote the high -quality development of the enterprise." Lin Shangguo is confident and determined, and will invest 9 billion yuan in funds one after another. The production scale of 10,000 tons will be 28 billion yuan, tax revenue will reach 1.5 billion yuan, and more than 5,000 employment positions are provided.

Towards the goal of building a leading steel enterprise in the area, Guangshui Huaxin Metallurgical strides.

Personalized Q&A

Drinking Shui Siyuan is rich and reported

Moderator: Liu Lin encountered extreme rainstorm last year. You donated 1 million yuan in cash as soon as possible. Why don't you want to make fast money and donate money quickly? Don't you care about personal wealth growth?

Lin Shangguo: It is not to say that it is not pursuing personal wealth, but the social value that pursues wealth. In my opinion, a company that does not make money is not a good company. A company that can only make money is not an excellent enterprise. The combination of corporate interests and social interests can achieve a win -win situation. Suizhou is my second hometown. Drinking water thoughts, rich and thinking, contributing to hometown is what a responsible company should do.

Wonderful quotation

Great careers need to pay for it. Do a line, love a line, and do not only have the courage to do it, but also have the courage of breaking the boat, but also the determination of "bite the green mountains and not relax".

We must go out of the "comfort zone", dare to break into the "deep water zone", be brave to aim at the "unmanned area", climb to high, go new, and go far, and take the Long March Road in the new era.

A company that can't make money is not a good company. A company that can only make money is not an excellent company. The combination of corporate interests and social interests can achieve a win -win situation.

If you want to bring the crown, you will be inherited. If you want to hold the rose, it will be painful. Just like a Phoenix, it can be reborn after bathing.

Compiled after

A "two -way rush" that meets the challenge together

On March 30th, Zhuang Dan, executive director and president of Changfei Fiber Fiber Optical Cable Co., Ltd., was a 5G studio Hubei Daily, and opened a large series of interview programs launched by this newspaper this year "New Era of Entrusted New Journal to Jian Gong -Entrepreneurs Full Media Crossing and Health The first interview of Talk. Today, the last report of the interview will be published, and this column will come to an end.

From the March of the grass and trees to the lush July, 90 entrepreneurs in the province, through the entire media matrix of the Hubei Daily, share with the whole society based on the new development stage, implement the new development concept, and build a new development pattern. Thinking. This newspaper's 50 text reporters "guest appearance" producers and strive to be an anchor. The new media platform launched 90 groups, a total of more than 1,000 (entries) full media multi -form reports, forming the effect of "swiping the screen heat". Only WeChat platform There were 53 100,000+explosive models; Douyin platform reached more than one million or more short videos to watch 74. This is the provincial mainstream media to play subjective initiative, actively act, and use all media platform resources to unite consensus consensus and serve the society's innovative actions-

As a report of the provincial party committee, good service and reporting good market players are responsible. As of the end of June, the group's new media matrix users have exceeded 207 million. In the impact of the epidemic and market, companies need to further enlarge their sounds and use their efforts to promote products and develop the market. Starting from the demand orientation of the enterprise, talk about the "one enterprise and one policy" of the reporting group "one enterprise, one policy", and make a good publicity and promotion. The media and enterprises "go to two -way" to help the province's overall situation of stable growth, risk prevention, people's livelihood, and reform.

Chen Jihong, chairman of Huazhong CNC, said: "Hubei Daily has a strong short video, and many people call us." Yang Huafeng, secretary of the party committee of Xinyangfeng Agricultural Technology Co., Ltd., said, "The interview Let more people understand our enterprises and products and bring new development opportunities to companies. "

This is the group's continued promotion of "thinking, turning positions, and working operations", exploring the main force to comprehensively advance to the main battlefield and re -training and improvement ——

This is the collective declaration of the province's enterprises in the face of the difficulties of demand, impact, expectations, and challenges that are weakened and challenges.

In the face of difficulties, experience sharing and work together. Where should a company go? What ways can I go? How to give full play to the value of entrepreneurial spirit? How to make good use of the new economy and new formats to solve the problem? In the studio, the mind is blending, the point of view is colliding, and the path is clear. "Organize the need for the country, the hope of Hubei, the hope of the masses, and the future." To be vitality, we must benefit from management ... "The consensus is condensing, the gas field is rising, and it is gathered to promote Hubei to work hard to build a national development of a new development pattern.

Tribute to the entrepreneurs who are hard -working and innovative!

Source: Hubei Daily All Media Reporter Peng Xiaoping Chen Huijun Correspondent Deng Xiaofei Song Yueyue Peng Xiaohua

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