The net profit in the third quarter fell by 10%, but the stock price rebounded nearly 25%. Apple reached the "bottom"?

With the disclosure of the financial report, US technology stocks began a new round of rebound.

On July 28, local time, Apple announced the third quarter of fiscal year in fiscal year. The financial report showed that the third fiscal quarterly revenue achieved revenue of US $ 82.959 billion, an increase of 1.9%year -on -year; net profit was 19.442 billion US dollars, a year -on -year decrease of 10.6%.

The sharp decline in net profit has become the biggest "flaw" in Apple this quarter.

At the conference call of the financial report, Cook said that macroex factors such as high inflation and epidemics are the biggest factor affecting the performance of this quarter.

Specifically, the iPhone revenue of Apple Company in the third quarter was US $ 40.665 billion, a year -on -year increase of 2.8%; Mac's revenue was US $ 7.382 billion, a decrease of 10%year -on -year; iPad revenue was US $ 7.224 billion, a year -on -year decrease of 2%.

It is worth mentioning that Greater China revenue was US $ 14.604 billion, a year -on -year decrease of only 1.1%. According to relevant statistics, during the 618 period of this year, domestic e -commerce platforms sold a total of 14 million smartphones, and Apple's sales accounted for half.

In addition, a few days before the financial report was released, Apple also rarely launched promotional activities, and Apple's promotion has also been hot search. Some analysts believe that the autumn conference of Apple in September will launch new iPhone models in the past, and in the past Apple's move is for the iPhone 13 series to invent. But this statement was denied by Apple CEO Cook.

Apple Chief Financial Officer Luca Mestri said that users have not slowed down for iPhone.

Cook also said that Apple's number of cutting platforms reached a record high, and new iPhone's new users have also increased by double digits. In addition, with the approach of the release of the new iPhone products, many foundries and suppliers such as Fruit Chain Enterprise Lixun Precision, Foxconn, Heshuo, and Lan Si Technology are recruiting large -scale high -paying workers. Creating a record high.

In fact, the global market has become an indisputable fact that the global market has declined sharply this year. The world's mainstream mobile phone manufacturers have been affected to varying degrees. According to the latest data of the Counterpoint Market Pulse, the sales of Chinese smartphones in the second quarter of 2022 fell 14.2%year -on -year, while the last sales volume was lower than the fourth quarter of 2012.

In addition, according to CINNORESEARCH released survey data, the sales volume of smart machines in the Chinese market in the first half of 2022 was about 134 million units, a year -on -year decrease of 16.9%, setting the worst sales results since 2015. With the strong demand of the Chinese market, Apple's sales in China not only did not decrease, but increased double -digit growth.

According to report data released by Canalys, Apple's shipments in China in the second quarter of this year were 9.9 million units, an increase of 25%year -on -year.

In summary, the decline in the global consumer electronics industry this year has become the general trend. Although the performance growth rate of consumer electronics companies led by Apple has been affected, the world's pessimistic expectations of the industry are also decreasing. The performance of technology consumer companies in the second quarter is not only wishful, but the stock price has begun to go out of a wave of rebound.

According to statistics, Apple has rebounded nearly 25%from the lowest position this year, and the market value has also stood at $ 2.6 trillion.

In addition, in recent years, in addition to firmly grasping the iPhone -level product, Apple has also started to break through frequently in smart cars and smart wearable devices. When asked if he was interested in acquiring "external products" at this conference call, Cook said that he did not rule out the possibility of acquiring large companies.

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