Agricultural brands in poverty alleviation are helping Guizhou Jixing — strengthening the special agricultural brand of mountains

Guizhou Jianhe County is located in the central part of Qiandongnan Prefecture. The ecological environment is excellent. The forest coverage rate reaches 72.44 %. It is the "natural kingdom" of wild edible bacteria and growth. Leading, market operation, scientific and technological support, and farmers' participation ", vigorously develop edible fungi. At present, the planting area of ​​edible fungi is 0.65 million mu, with a total output of 22,600 tons, and the total output value is 360 million yuan.

In order to do a good job of assisting agricultural brand assistance in the poverty alleviation area in 2022, on July 22, Song Danyang, deputy director of the Department of Market and Information Technology of the Ministry of Agriculture and Rural Ministry, brought China Agricultural University, Agricultural and Rural Ministry Information Center, China Agricultural Film and Television Center, Farmers Daily , Yuanyi Think Tank, Meituan, Alibaba, Byte Beat and other units and 16 industry experts, went to Jianhe County to conduct field investigations, and attended the "Agricultural Brand Assistance -Brand Construction and E -commerce Development Topics of Agricultural Brands in Poverty Alleviation. The opening ceremony of the training service activities.

The opening ceremony of the opening ceremony of brand building and e -commerce development training service activities

The research team has come to Jianrong Biotechnology Co., Ltd., Liuchuan Town Zhenjiang Village Dafeng Pei Da Tianfang Fish Favorite Base, Jianhe Digital Shangxing Agricultural Industrial Base, and check on the site of Jianhe County in forestry processing, rice field fish breeding, rural business development Happening.

On -site inspection scene photos

At the Agricultural Brand of Agricultural Brands in the poverty alleviation area, Song Danyang, deputy director of the Marketing and Information Department of the Ministry of Agriculture and Rural Ministry, emphasized that it is necessary to "four forces" to do a good job in agricultural brands: first To gather everyone's wisdom, we can break out of the new way; second, we must learn to use their strength to use the strength of the e -commerce subject to strengthen cooperation, share benefits, and achieve win -win; third, joint effort, not only the market entity must make efforts, but the government must be more needed to work hard, but the government also needs to be more. Take the lead in participating, actively coordinate the resources of all parties, consolidate the joint efforts of the department, and escort market players. Fourth, the Ministry of Agriculture and Rural Ministry and the participating experts will also do their best to contribute to the construction of agricultural brands in the two counties of Jianhetai.

Song Danyang, deputy director of the Department of Market and Information Technology of the Ministry of Agriculture and Rural Affairs

Local government leadership discussion

At the meeting, the Ministry of Agriculture and Rural Affairs and other participating experts also made suggestions for the construction of local agricultural brands.

Experts from the Ministry of Agriculture and Rural Affairs and Industry attended the symposium

The two -day agricultural brand assistance training activities sponsored by the Ministry of Agriculture and Rural Affairs have attracted relevant units, enterprises and business backbones from counties and cities in the county and cities in Southeast Guizhou.

Experts from the Information Center of the Ministry of Agriculture and Rural Ministry, universities and e -commerce industries have trained in terms of agricultural brand innovation practice, regional public brand standards, brand case analysis, live e -commerce brand building, and the construction of fresh agricultural product supply chain. The China Agricultural Film and Television Center China Agricultural Film and Television Center also introduced the important role of mainstream media in brand communication through case analysis, and hoped that the "agricultural headlines" platform empower agricultural brand.

Everyone has a firm confidence in the high -quality construction of the characteristic agricultural brand of Jianhe Mountain, and looks forward to the establishment of deeper cooperation. Jianhe, as a designated assistant county for the Ministry of Agriculture and Rural, hopes to strengthen the cooperation of government, e -commerce, media, and industry through this survey and training, enhance the comprehensive competitiveness of Jianhe Agricultural Agriculture, and create a model of agricultural brand.

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