Associate Professor Ji Shaojun from the School of Tourism, Beijing United University came to Mengjin District to investigate

From July 27th to 28th, 2022, a group of 4 associate professors of Ji Shaojun of the School of Tourism, Beijing Union University went to Mengjin District to conduct investigations in non-heritage, rural revitalization, and Taobao Village.

Deputy Professor Ji Shaojun said that this survey is conducting a national topic, mainly to study how rural revitalization is combined with tourism. This survey contains two goals: one is to understand the development status, characteristics and cultural living environment of intangible cultural heritage in the context of rural revitalization, and summarize the development model; the second is to select typical Taobao village cases to understand the characteristics and development status of the villagers in various villages , Analysis of the use of online platforms, analyze the development model, summarize the development experience of Taobao Village, find out the pain points, and put forward future development suggestions.

Ji Shaojun and his party went to Pingle Peony Painting Park, Chaoyang Nangshishan Village to conduct field investigations on non -heritage projects such as farmers' peony paintings, Tang Sancai and other non -heritage projects, and conducted discussions and exchanges with local non -genetic inheritors, excellent online representatives, and relevant leaders of the town government.

Teacher Guo Taison, Dean of Pingle Peony Painting and Calligraphy Academy, told the development process of Pingle Peony painting and continuously growing up. He has repeatedly represented Luoyang to all parts of the country and even the world's many countries to carry out calligraphy and painting exchange activities, publicity and display of the Central Plains culture. The brand of the first village of Peony Painting.

"In recent years, Pingle Peony Painting has transformed from offline to online to achieve" traditional channels+e -commerce sales ". Especially in the past two years, it has expanded the live broadcast e -commerce field. My live broadcast room has By 12 pm, four anchors took turns live broadcast. Now more and more people have begun to pay attention to and understand peony paintings. The online sales momentum of peony paintings in the north are significantly increased. "Huang Shaimeng, president of the Pingle E -commerce Association.

During the research process, the relevant leaders of the Pingle Town Government introduced the construction of the park, the operation of the park, the cultivation of the artist, the development of the peony painting industry, and the transformation and development. , Develop a series of measures such as research tour. It is expressed that the next step is to attract foreign enterprises to invest in Pingle through investment promotion, integrate with the development of the peony industry, integrate with the relevant policies of the country's rural rejuvenation, and find a breakthrough in the development of the peony industry.

When I came to the Tangsan Sancai Taobao Village in Nanshan Mountain in Chaoyang, Ji Shaojun and his party visited Tang Sancai's production skills inheritance to understand the origin and development process of Sancai culture, and experience the infinite charm of Sancai culture.

In the exchange, Professor Ji asked questions about the development of Pingle Peony Painting and Chaoyang Tang Sancai Industry, and answered the leaders and entrepreneurs in related towns.

Finally, the relevant person in charge of the Mengjin District Commerce Bureau said that the development of peony culture and three -color skills represents cultural self -confidence. Meng Jin has a good foundation in the basis of peony painting, rich peony painting talents, and representative inheritors of the national non -legacy Tang Sancai. The development potential of the cultural industry. It is hoped that through the joint efforts of all parties, the combination of Pingle peony painting, Chaoyang Tang Sancai and e -commerce developed, and carry forward the peony culture and Sancai culture.

(Cai Shizhen Wang Tianwei)

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