Online and offline integration interaction!Youth News Group Yibo Club Full Media Propaganda was well received

Qingdao Daily/Guanhai News July 29th. 2022 Shandong (Qingdao) Livable Expo opened at the Qingdao International Convention and Exhibition Center on July 29. At this year's Yibo, the Qingdao Newspaper Media Group actively embraced the media's "four new" economy, and the "weapons" of the media went into battle. The online and offline three -dimensional dissemination, the integration of publicity and publicity received unanimous praise.

At the press conference held a few days ago, the group's propaganda team in the first battle was revealed. One hour after the press conference was just over, the group event video number "Youth Qingyun Exhibition" immediately launched a preheating of up to half an hour and a half. Publicity short videos, the number of views of over 10,000 views within 6 hours, quickly detonated the circle of friends of the island citizens, causing strong response. Major exhibition activities started by mobile terminal channels, which fully demonstrated the new concept and practical new achievements of the Youth News Group's "mobile priority and bravery to paper".

It is understood that before the start of the promotion of the Yibo Fair, the group team carefully set up a "kitchen" in the newly launched and editing system internally, which made various news releases, videos, pictures, etc. of the Yibo Fair The material can be uploaded to the "kitchen" across the platform as soon as possible, and the unified interview with the unified editors and unified pushes, thereby achieving the integration of large -scale activity communication and operation projects. At the same time, the group's various media selected outstanding young journalists to form a "Internet celebrity reporter Tian Tuan", with a total fan of more than 200,000. Through personal self -media platform accounts, online celebrities have vividly and vividly show the wonderful moments of Yibo, activity highlights, and on -site tidbits to the majority of the audience.

After the opening of the Yibo Fair, various media of the Youth News Group will make full use of a variety of platforms such as live broadcast, special topics, posters, VR, H5, long charts, atlas, vibrato, fast hands, video numbers, etc. The latest information of each corner of the Expo, and actively links mainstream media at the central, provincial, and municipal levels, and continues to expand the propaganda surface of the Yibo Fair. The original short video work "Yibo 72 Hours", which was concentrated by the group's propaganda team, will also officially meet with the general public. As of press time, the total browsing volume of Yingbao Group's Yibo Club on all media platforms has exceeded one million. (Guanhai News/Youth News reporter Mu Zongliang Xu Jiahui/Wen Wang Yuxin/Picture)

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