Guizhou in the new era ｜ Li Dexiang, chairman of Guizhou Helai Supermarket Group:

"From the establishment of the first supermarket in Kaiyang County, to now there are hundreds of large chain supermarkets, over the past 22 years, Holi Group has gone through some roads. Standing at a new starting point, I will lead the Hei Group to go all out to work hard and work hard. Rich citizens' 'vegetable baskets', helping farmers to explore the' money bag ', and get out of a "good road" that is together and benefit the people. "At the end of July, Li Dexiang, chairman of Guizhou Helei Supermarket Group, said in an interview with reporters.

"I have experienced three entrepreneurial experiences." Li Dexiang said that he grew up in Zunyi rural areas since he was a child. At that time, his family conditions were not good. He went out to work early and worked, and worked as a driver. Get up a leather shop. With the service terms of "free maintenance and free warranty", leather shop has attracted a lot of consumers, and the sales volume is very considerable. Li Dexiang also earns the first bucket of gold in life. Later, the leather jacket market was too saturated, and Li Dexiang thought again and again, and decided to transform and start the supermarket. Therefore, in August 2000, the first joint supermarket was successfully opened in Kaiyang.

Li Dexiang, chairman of Guizhou Helai Supermarket Group

"Only by real goods and real prices can we win the recognition of customers." The past experience has made Li Dexiang realize this profound truth, and the concept of "genuine goods" is also accompanied by Li Dexiang's entrepreneurial process to become the entrepreneurial process of becoming a process of entrepreneurship. The development purpose of the joint supermarket group.

In November 2015, the "Opinions on the State Council of the Communist Party of China on Winning Poverty Alleviation" was introduced, and it sounded the horn of winning the battle of poverty alleviation. "I was thinking at that time. What can I do to help rural people increase income and get out of poverty as soon as possible." Li Dexiang and the team finally put forward the cooperation plan of "farmers+cooperatives+supermarkets". A requirement is made: purchased from the people, where there is a slow -selling agricultural product, there is a combined person. "

Affected by the epidemic in the new crown pneumonia in 2020, Jian Yongtao, a villager in Chuanyan Village, Dejiang County, and the broccoli -growing broccoli grown in the villagers. After understanding the situation, the joint supermarket took the initiative to connect with them to help them broaden their sales and solve sales problems. With the long -term cooperation of the joint team, the sales were opened, and the income was not worried. Jian Yongtao's planting base also became more and more popular, and it also led to more than 60 farmer households to join. Today, Chuanyan Village has established a 1400 acres of "vegetable basket" engineering base, and has grown cowpea, pea tip, lettuce, thread pepper, cucumber, etc., which has effectively promoted agricultural efficiency and farmers' income.

In Holi Huimin Fresh Supermarket, the consumption zone of Guizhou poverty alleviation agricultural products is full of various fresh fruits and vegetables

The "money bag" of the farmers had to enrich the citizens' "vegetable baskets". Under the leadership of Li Dexiang and his team, Holi Supermarket strictly abides by laws and regulations such as the National "Product Quality Law". Essence In terms of price, Heili Supermarket insists on "benefiting the people's price": purchasing from the source to ensure that the first -hand price is obtained. "The government has given a 10 -year rental subsidy to our Fresh Fresh Supermarket. We have transformed this part of subsidies into benefit the people's prices and conducive to consumers." Li Dexiang said that among more than 200 dishes sold in supermarkets, There are 40 kinds of strict implementation of the government's price to benefit the people.

After more than 20 years of development, Helai Group has opened nearly a hundred supermarket stores in the province, providing employment for more than 10,000 people, and has become a high -standard and large -scale local chain retail enterprise in Guizhou Province. "Holi Group has been without the strong support of the party and the government, it is inseparable from the mutual assistance of partners, and it is inseparable from every struggle employee." In the face of the achievements achieved by Heli Group, Li Dexiang always With a gratitude, as he said, "together with your heart, it is for your strength."

Written article: Guizhou Daily Tianyan Journalist Yang Jingmin

Edit: Yu Hui

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