Come from Xing, return to the load

[Special attention · Second China International Consumer Products Expo]

On July 29, the 2nd China International Consumer Products Expo entered the claims, but the people were still coming to the scene. These days, the first exhibition of the first show of the new product is dizzying, and new investment, new cooperation, and new orders have emerged endlessly. "We have gained the favor of consumers" "I hope to have more cooperation with Hainan Free Trade Port" and "will invest further in China", which has become a high -frequency statement at the Expo. Seeing enthusiasm, they symbolize the in -depth achievement of consensus, which makes people deeply feel that the current Consumers' Fair has achieved real results.

Touch consumer pulse

Stimulate the motivation of innovation

Entering the whiskey brand of Edinton Group McCarren, in a golden "wheat field", "Oak Time" grows upwards, with the "Culberry" pavilion inspired by the unlimited Mobius ring, It means that nature is endless. Barley and oak trees are key elements that give the whiskey flavor quality. Through the scene in front of you, the visitors felt the concept of McCaren's "breeding of nature" and the pursuit of sustainable development.

The natural style is also the characteristic of the seatest bed. Many visitors are attracted by pure natural materials such as ponytails, cotton, linen, wool, pine wood and other pure materials and craftsmanship, and come to the booth to try to sleep. Liang Liang, general manager of Haisteng Asia Pacific, told reporters: "In the past, it was necessary to popularize the knowledge of bed tools to consumers, but with the improvement of China's economic development and income level, the consumer trend has changed greatly. Now consumers are willing to do health for health. More investment. This is the true feelings and gains at the Expo. "

At the current Expo, the exhibitors came by the majority of exhibitors and returned at a full load. They are here to promote brand products and concepts, touch the pulse of new trends in consumption, feel the new growth potential, stimulate the motivation of change, and derive the infinite imagination of the prospects, and gain the understanding and favor of consumers.

Meeting the personalized needs of consumers is the main strategy of many brands. The International Platinum Association jointly set up an international brand area, and on the basis of continuing the "gentle and own force, because platinum is more firm" brand claim, it launched a new 2022 platinum time series for more young female consumer groups. Swiss Watch Brand Tissot will appear with the brand's Little Beauty series and start the "Beauty Blue" special watch. Dai Junyi, vice president of Tissot China, said that he hopes to encourage young women to live bravely and freely. Because blue is the color of the sky and the ocean, it also represents the freedom of the heart.

At the trial campaign held at the scene, the visitors had a preliminary impression of the world's first collagenptide series of collagen peptide series. This product specifically developed for Chinese consumers not only shows the diversified and healthy characteristics of the brand, but also strives to meet the "Gen Z" consumers' pursuit of fashion.

Interactivity is the point of power of Polyga. Polyli continues to explore the business model of new retail, showing the three new retail exploration spaces including Drinks Co drinking, the Martell Cutch Family, and the Le Cercle Bottle Club. Below "strengthen retail scenarios, enhance interaction with consumers, and provide consumers with personalized products, services and immersive experiences.

The exhibitors also noticed that since the outbreak of the new crown pneumonia, people's consumption habits are changing silently. Amy Beriako, the general manager of Tuming Greater China, pointed out that after the epidemic, people use backpacks or oblique backpacks in daily or suburbs, instead of travel bags, boarding cases and other traditional travel products used in long -distance travel. Essence Demand is changing, but innovation remains unchanged. Tuming will focus on providing optimized solutions and innovate in products and marketing.

Take the Expo Dongfeng

Accelerate from free trade port

"We will make every effort to make good use of the platform of the Expo and help all circles explore the future development path of Hainan Free Trade Port," said Tao Kuangchun, chairman of KPMG China and Asia Pacific.

Zhang Limin, Vice President of China Mido, Switzerland, said: "I hope to show the brand image more extensively through the platform of the Expo and contribute to Hainan's construction of an international tourism consumer center."

"We have conducted in -depth exchanges with other brands at the Expo, looking forward to more cooperation with Hainan Free Trade Port," said Zhou Xue Gao's co -founder Zhou Bing.

Talking about the impression of this year's Expo, "Hainan Free Trade Port" is hung on the mouth of many exhibitors. In recent years, the advantages of the location, policy, ecology and business environment of Hainan Free Trade Port have become increasingly prominent. When the world's influential free trade ports in the construction meet the largest consumer exhibition in the Asia -Pacific region, the superposition effects show the magnetic power, tension and vitality of Hainan Free Trade Port.

Hainan's positioning has become clearer because of the Expo, and the domestic and international dual cycles will meet here.

Diageo's newly added 50%booth area has brought richer and diverse product matrix, including the Scottish whiskey brand. According to reports, Diageo is constantly increasing Hainan's market layout. Currently, it has 5 Gongni -free stores in Hainan Duty Free Channel.

"This session has become the first stop for more domestic brands' out of sea." Said Zhao Xiang, vice president of HKUST Xunfei. HKUST Xunfei's first Xunfei Translation Machine 4.0, Xunfei Smart Wireless Microphone C1, Xunfei Smart Listener Yuexiang Edition three new products have attracted much attention. Zhao Xiang pointed out that the Expo has brought China's artificial intelligence technology and products to the world. Hainan Free Trade Port helps domestic and international dual -cycle benign interaction, and also provides motivation for enterprises to go out. Hainan Consumption has become more and more shiny due to the Expo, and the construction of the International Tourism Consumption Center has been accelerated.

After the first Expo, L'Oreal's brand launched the first boutique store in Hainan in Sanya International Duty Free City, upgraded boutique stores and opened flash shops. At this session of the Expo, L'Oreal's exhibition has further expanded, and set up a special booth with the theme of Lancome in the French Pavilion, showing a strong interest in the Expo and Hainan. Ferbouri, president of L'Oreal North Asian and CEO of China, said that the number of people in Hainan has continued to increase in the past two years, and they have more time to explore new brands and new products. As the duty -free market develops better and better, L'Oreal Hainan's tourism retail business will cooperate closely with more local hotels and stores, thereby bringing a better experience to consumers.

The development of Hainan has become more exciting due to the Expo, and the modern industrial system has become increasingly perfect.

"Signing!" At the Expo, the show was good and lively. PricewaterhouseCoopers signed a strategic cooperation relationship with the Wenchang International Aerospace City Administration. The two parties will carry out in -depth cooperation in the fields of investment promotion, domestic and overseas publicity, building park consulting and operating service systems, institutional integration innovation, and improvement of financial management mechanisms.

China International Pharmaceutical and Health Co., Ltd. joined hands with many domestic and foreign partners to promote the development of the big health industry. Zhou Song, Secretary of the International Party Committee and General Manager of the Chinese Medicine International, said that it is very optimistic about the policy advantages and development prospects of Hainan Free Trade Port. It is hoped that through the strategic cooperation with the signing enterprise, it is necessary to use the preferential policies of Yangpu Economic Development Zone to jointly promote the big health industry. High development track.

Praise open China

Optimistic about a win -win situation

Confidence is more valuable than gold. China overcome many difficulties in the second session of the second session, achieving multiple goals such as showing the quality of trading, showing consumption potential, expanding foreign cooperation, and showing open determination. From the perspective of exhibitors, the second Expo effectively boosted the confidence of all parties, showed China's responsibility, and promoted the opening and win -win situation.

At this session, Tmall International released the "Super Novelty" overseas new brand growth plan, and cooperated with consumer goods groups, overseas brands, import brand incubators, high -quality service providers, investment institutions and other partners. Overseas emerging overseas brand with a turnover of 10 million. The first batch of 15 imported brands at the scene joined the plan. Yan Hengli, director of the operation of Tmall International Merchants, said: "Tmall International and Consumer Fair together build a‘ fast lane ’for overseas brands, accelerate’ s exhibition products, and allow new overseas brands to better seize China ’s opportunities."

Liu Jiayi, general manager of Australia's China, said that it is very honored to use the international platform that connects to many parties to bring the Chinese brand's first show of Australia. Last year, Ao Jiabao achieved good results in the Chinese market. In addition to benefiting from the good development momentum of China's health industry, it is also inseparable from the various business policies and good business atmosphere issued by the government. In the future, Aoya Bao will continue to meet the growing pursuit of quality life of Chinese consumers, and will continue to increase investment in the Chinese market.

"The Expo is an important channel to connect China and the world with boutique consumer. We look forward to showing the unique brand aesthetics and exquisite watchmaking techniques to the unique Chinese consumers to show the unique Chinese consumers." Said Global CEO David Shangmei.

"The Expo will be held again this year, and we further feel China's positive signals to expand their opening and be full of confidence in the Chinese market." Shiseido's CEO Guan Fujiwara Semoto said that Shiseido showed a diverse brand matrix, innovative brand achievements and forefronts The research and development concepts and technologies, at the same time, have met more partners, are committed to creating a sustainable cooperative relationship, and constantly launching a better innovation of the world.

Liang Weijian, head of the Chinese market in PwC, believes that the Expo is a window for China to open to the outside world and has become an important platform for expanding trade, strengthening cooperation, and promoting development. The Second Expo not only promotes consumption recovery and potential release of the domestic market, effectively promotes domestic and international dual cycles, but also brings new opportunities for sharing markets and win -win cooperation in enterprises in various countries, and injects new driving force into the global economy.

China is playing in Taiwan, the world chorus, and a win -win cooperation and a strong symphony.

(Our newspaper Haikou, July 29th. Reporter Cao Yuanlong Wang Xiaoying Liu Mengguang.com reporter Yang Yanan)

【Edit: Liu Xingchen】

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