Government and enterprise linkage, cultural assistance!The Yangshao brand promotion meeting was held in Lu's County

In order to actively respond to the strategic deployment of the "Yujiu Transformation and Development" made by the Provincial Party Committee and the Provincial Government, accelerate the high -quality development of Yujiu, create a strong atmosphere of "telling the story of Yujiu, promoting Yujiu culture", and further enhance consumers The awareness of the Yangshao Culture and Yangshao Wine Culture, on July 29, supported by the Office of the Leading Group of the Henan Provincial Yujiu Revitalization, Sanmenxia City supports the Office of the Leading Group of Yangshao Liquor Transformation and Development, hosted by the People's Government of Lu's County, Henan Yangshao Liquor The "Henan Wine Revitalization Culture Empowerment -the surviving Yangshao Culture" brand promotion organ organized by the industry group was held in Lu's County.

Liu Huilin, a member of the Party Group of Sanmenxia Municipal Government, Xu Xin, deputy director of the Office of the Leading Group of the Henan Province, Xu Xin, Director of the Provincial Food Industry Office of the Provincial Department of Industry and Information Technology, director of the Chinese Archaeological Society, Vice President and Secretary -General of the Henan Provincial Cultural Relics and Archeology Society, Henan Wei Xingtao, deputy dean of the Provincial Cultural Relics and Archeology Research Institute, Jia Chengwei, deputy secretary -general of Sanmenxia Municipal Government, Xue Pusheng, Secretary of the Party Group and Director of Sanmenxia Industry and Information Technology Bureau, and deputy director of the Sanmenxia Municipal Bureau of Commerce. Sun Feng, deputy team leader of the comprehensive group, Liu Wanzheng, deputy secretary of the Lu's County Party Committee, county head of the county, Qian Cheng, deputy secretary of the Qi Chi County Party Committee and county magistrate, Zheng Jianqiang, deputy head of the county government, Li Minxia Ji Aimin, deputy secretary and vice chairman of the Lu's County CPPCC, Hou Jianguang, Secretary of the Party Committee and Chairman of Yangshao Liquor Group, Guo Fuxiang, Deputy Secretary of the Party Committee of Yangshao Liquor Group, General Manager of the Wine Industry Company, Deputy Secretary of the Party Committee of Yangshao Liquor Group The manager Hao Huifeng, as well as relevant persons in charge of the townships (development zones) of Lu's county, the relevant leaders of all units in the county, and representatives of major enterprises and wine merchants attended the meeting. The meeting was chaired by Wang Lei, member of the Standing Committee of the Lu's County Party Committee and Director of the County Party Committee Office.

Government and enterprise linkage, compose the "concerto"

In June this year, the Provincial Government General Office issued the "Henan Provincial Wine Industry Revitalization and Development Action Plan (2022-2025)". The "Plan" proposes that by 2025, the scale of local liquor in Henan Province will strive to reach 26 billion yuan, of which Yangshao wine industry will strive to exceed 10 billion yuan. The introduction of the "Plan" marks the strategic advancement of "Yujiu Revitalization" to enter a new stage, and at the same time, it has also planned a more magnificent blueprint and goal for the Yangshao wine industry.

In this context, the "Yujiu Revitalization Culture Empowerment -the survival of the Yangshao Culture" brand promotion will be officially launched in Lingbao on July 27th. stand. Since the launch of the event, it has received strong support from leaders at all levels and local governments, enterprises, and wine merchants. It is not only a powerful measure to promote the improvement of quality and efficiency and revitalizing the development of the Yujiu industry. It will also open a beautiful future of multi -party cooperation and mutual benefit!

At the promotion meeting of Lu's County, Xu Xin said that in recent years, Yangshao Liquor has made great efforts in quality improvement, market deep cultivation, and marketing innovation, and also achieved remarkable results. The quality of Yangshao Tao Fang has steadily improved, product value and brand value have been significantly improved, and market share has continued to increase. It is hoped that through this brand promotion meeting, it will create a stage for promoting Yujiu culture, a platform to enhance exchanges and cooperation, and a bridge connecting the friendship between the Four Seas to tell the story of Yujiu and show the image of Yujiu.

Liu Huilin said that the promulgation of the "Plan" of Henan Yujiu has put forward new goals and requirements. Sanmenxia actively implements deployment and formulates "Several measures to support the transformation and development of the liquor industry". It will further increase its support for enterprises from the aspects of product enhancement, innovation and development, talent introduction, technological transformation, and marketing. It is hoped that the Yangshao wine industry will seize the strategic opportunities, develop plans scientifically, continue to improve the benchmarking, strengthen market development, and strive to exceed the 10 billion yuan mark in 2025.

Liu Wanzheng said that Lu's has a large number of relics such as the cultural site of the Neolithic Age and the cultural site of the Shang Dynasty. In the development of cooperation, a deep friendship has been formed. In the future, the combination and entry point of the rejuvenation and cultural empowerment of Yujiu will be found to support the development of the Yangshao wine industry with actual actions. "concerto".

Qian Cheng said that in recent years, Laichi County has actively supported Yangshao Liquor to carry out a second rejuvenation and go all out to improve quality, expansion, strong brand, and tree image. In 2021, the sales of Yangshao Liquor exceeded 3 billion yuan and the taxation tax was over 500 million yuan. It has become the backbone of the development and growth of Yujiu and the "leading geese". The new forge -end gesture and good market impact have made outstanding contributions to the inheritance and promotion of the Yangshao culture.

Cultural empowerment, tell the "good story" of the Yangshao brand

In the past 7000 years, the brilliance of Yangshao culture has always shone on the land of Sanmenxia, ​​and has continuously penetrated with modern civilization.

Cultural nourishment brand, brand renewal culture! In the development, Yangshao Caocai, which has a deep cultural connotation, is also a concentrated display of cultural relics in the new era with creative grafting and artistic integration. The bottle "Tao Rongxiang" continues to meet the people's longing for a better life.

Hou Jianguang said that Yangshao's main product Yangshao Potterywood wine, its external bottle -type decoration originated from the classic colorful pottery of Yangshao culture -fish pattern gourd bottle, small mouth tip bottle, the appearance is simple and elegant, the product recognition is extremely high; The brewing process "pottery house making, cement fermentation, pottery distillation, and pottery storage", creatively penetrating the pottery elements into all aspects of the production of brewing, making the flavor of the wine more mellow "Nourishment" is the core secret of the Yangshao wine industry has been thriving over the years. Hao Huifeng focuses on the theme of "surviving Yangshao Culture", from the four chapters of "bright, eye -catching, Yangshao culture", "Yujiu rejuvenation, Yangshao leads", "cultural empowerment, activated Yangshao", "high -end cultural white wine banner" "Chinese wine source, the source of Chinese wine songs" began in Yangshao's archeological discovery, expert demonstration, and the clear development context of Yangshao wine; summarizing the development achievements of Yangshao wine industry in recent years, and under the leadership of Yujiu's revitalization and Yangshao's leading strategy, Yangshao power contributed to the high -quality development of Yujiu! Telling the promotion of Yangshao Culture -Yang Shao Cai Tao Fang, a good story in the process of inheritance, innovation, and development; and expressing the determination of the Yangshao brand upgrade and revitalizing Yujiu, showing the butterfly change process from "Yangshao Culture" to "Cultural Yangshao" Essence

Wei Xingtao gave a keynote speech on "New Progress of the Emphasized Archaeological Discovery and Wine Culture Research" of Yangshao Culture. Comprehensively analyze the important position of Yangshao culture, the important discovery and research of Yangshao culture, and the important achievements of Yangshao culture -wine culture, etc. He said that wine culture has a special position in social life. As an important representative of Chinese liquor inheritance and innovation, Yangshao wine industry has made important contributions to the national economic development and promoting the excellent traditional culture of China, especially Yangshao culture and wine culture. It is worthy of praise.

At the meeting, under the witness of the leaders, the People's Government of Lu's County signed a contract with Henan Yangshao Liquor Group to reach a strategic cooperation on the promotion of the Lu's specialty agricultural product promotion. Develop and help rural revitalization. This move and Yangshao Liquor's previous activities in Lu's "donation and assistance" and other activities are all helping the economic and social development of Lu's economic and social development with actual actions. And the spirit and realm of "inherited ancient and preached today.

The Yangshao wine industry takes a bottle of "good -looking, good smelling, delicious, good, good, good" as a carrier, so that Yangshao culture in the depths of history enters people's vision. Cultural empowerment, tell the story of Yangshao brand, help the revitalization of Yujiu and the spread of civilization, so that Yangshao Culture will make a more dazzling light in the new era. With this round of brand promotion, Yangshao Wine will fully start high quality Develop a new situation!

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